#B2B Marketing Strategy
15 articles
Blog Series Part I :Lead Nurturing Meaning
65% of businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who come to the website, are not ready to buy. And this is even more worrisome: 80% of the new leads never translate into sales. So,
Apr 04, 2025 · 6 min read 954 views
Blog Series Part II :Benefits of Lead Nurturing
In the first part of this blog series, I have covered the basic question: “What is lead nurturing, and how to set up lead nurturing campaigns. In this blog, I will cover the benefits of lead nurturing. And in the third part of the blog seri
Apr 04, 2025 · 7 min read 3.7k views
B2B Email Marketing Best Practices 2025
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new-age communication tools like search engine optimization, social media marketing, instant messaging, and intel
Nov 25, 2024 · 12 min read 3.1k views
B2B Lead Generation Strategies for 2024
Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and asked me “Hey, I have started working on my 2024 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me
Jun 25, 2024 · 13 min read 3.7k views
Inbound Marketing Strategies for Your Business in 2024
Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound marketing strategies enable your business to attract, influence, and convert prospects by deliv
Jun 09, 2024 · 9 min read 3.8k views
Acquisition Marketing Strategy: A Brief Guide
While planning various marketing campaigns, enterprises target both existing and new customers. However, businesses focus on promoting their products or services to new consumers while planning acquisition marketing campaigns. They promote
May 01, 2024 · 5 min read 2.4k views
What is SaaS Buyer Journey?
The term “buyer journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase d
Apr 02, 2024 · 4 min read 5.7k views
Account Based Marketing Best Practices
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket
Mar 19, 2024 · 7 min read 2.8k views
What is Intent Based Marketing?
Unlike traditional marketing techniques, intent marketing helps businesses personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific
Mar 10, 2024 · 7 min read 2.5k views
Lead Scoring Strategy, Models and Best Practices
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drive sales conversion. As a key step in th
Mar 01, 2024 · 5 min read 2.8k views
B2B Demand Generation Campaigns
As an integrated marketing approach, demand generation campaigns help you create a need or demand for B2B products/services. While planning B2B demand generation campaign campaigns, you need to focus on finding and capturing corporate custo
Aug 22, 2023 · 5 min read 4.9k views
Digital PR Strategies and Tools
As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial relationships with the public. Digital tools, techniques, and channels have transformed conventional PR b
Nov 26, 2022 · 5 min read 887 views
B2B Content Marketing Trends for 2023
According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budg
Nov 19, 2022 · 9 min read 3.7k views
7 Digital Marketing Strategies For Aviation Industry
As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay ahead in the business of aviation you will want to incorporate digital marketing strategie
Nov 16, 2021 · 5 min read 5.1k views
B2B Content Writing Tips and Tricks
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business to Business (B2B) content marketing and Business to Consumer (B2C) content marketing. The B2C content ma
May 04, 2021 · 5 min read 1.1k views