No business can achieve and sustain profitable growth without acquiring and retaining paying customers regularly. Most businesses these days implement B2B lead generation strategies to identify and cultivate potential customers for their products or services continuously.
According to the lead generation statistics compiled by Startup Bonsai,
“53% of marketers spend half or more of their entire budget on lead generation. But 61% of marketers consider generating traffic and leads to be their biggest challenge.”
Your business can simplify and streamline the process of finding potential customers in 2023 through automation of the lead generation process. There is a wide range of software and tools that facilitate lead generation automation. But they differ from each other in many aspects.
You need to use specific software solutions to automate different lead generation activities – lead capturing, email prospecting, content marketing, email marketing, landing page creation, contest organization, and meeting scheduling. That is why; your strategy must focus on comparing, selecting, and combining the right lead generation tools in 2023.
The comparison and combination will help your organization make lead generation an ongoing process without investing in extra resources. We are making it easier to choose the right software solutions by comparing some of the widely used lead generation tools by collecting information from diverse sources.
Poptin facilitates lead generation through the creation of popups and forms. The customized popups display the right message to every website visitor at the right time, while you can create embedded forms to capture important information about website visitors. You can opt for this premium software to capture leads despite no coding knowledge. Poptin helps you capture and convert leads by offering personalized offers according to their behaviors. At the same time, you can impress email subscribers by sending welcome emails, coupons, or download links automatically.
Optinmonster helps you to generate leads and monetize website traffic by providing a slew of templates. You can leverage these customizable templates to create visual offers and make the right offer to every website visitor at the right time. Also, you can conduct split testing to boost your lead generation strategy using real-time statistics. The onsite retargeting feature of Optinmonster facilitates lead nurturing activities by dividing website visitors into multiple segments – customers, new visitors, and returning visitors.
You can opt for KyLeads to make lead generation an ongoing process by creating smart popups and engaging quizzes. You can create quizzes to generate leads and divide them into relevant categories by gaining insights. At the same time, customizable popups help you generate leads by converting website visitors into subscribers. KyLeads facilitates personalized retargeting by generating forms with multiple opt-in options. You can easily monitor and evaluate your lead generation strategy by generating insightful reports based on real-time data.
As the name suggests, this online tool converts website visitors into leads by accelerating the creation of quizzes and surveys. You can use LeadQuizzes to create a variety of quizzes and surveys without putting in extra time and effort. You can further promote the quizzes and surveys using the auto-generated URLs hosted on the provider’s survey. Also, you have the option to boost the performance of your website by embedding quizzes, surveys, CTAs, popups, and announcements.
Interact helps you generate leads and grow your email list by simplifying the creation of quizzes. You can leverage the customizable template provided by this online tool to generate and qualify leads using three different types of quizzes – scored, assessment, and personality. Also, you can customize every quiz according to your branding strategy by including logos, images, colors, fonts, and URLs. You also have the option to embed the quizzes on your website and various marketing platforms.
This online software boosts lead generation by growing your email and SMS lists. You can use Privy to get more subscribers using customizable popups, fly-outs, and displays. You can persuade first-time visitors to share their email addresses or phone numbers using welcome discount play. Likewise, you can run exit-intent campaigns to make the visitors return. Privy helps you generate more leads by creating simple landing pages. But you must remember that Privy is used widely by eCommerce websites.
Adoric boosts lead generation activities through personalized product recommendations and user experience gamification. You can customize the templates provided by Adoric according to your branding strategy by applying the appropriate color and font. Also, you can set the display rules to ensure that the right popup ad is displayed to every website visitor according to location and time. At the same time, Adoric helps you influence the visitors to abandon shopping carts by recommending the appropriate products based on their exit intent.
Hello Bar helps you generate leads regularly using a variety of popups – header bars, footer bars, alerts, sliders, modals, and page takeovers. You can customize these popups effortlessly by combining the right theme and styling elements. Also, you can display the right message to every website visitor based on her location, ad campaign source, and time of visit. Hello Bar makes it easier for you to track and measure the performance of your lead generation campaigns by featuring analytics, generating custom reports, and supporting A/B testing.
Overloop boosts lead generation activities by providing several options, including web forms and email finders. You can customizable web forms to capture leads directly through your website. At the same time, the email finder tool helps you uncover important prospect information. You can further collect lead information through your website by chatting with visitors using the live chat widget provided by this sales automation platform. You also have the option to integrate Overloop with your mobile app and other enterprise applications as a customer relationship management (CRM) system.
Leadfeeder helps your organization generate and identify leads by capturing important information like who visited your website, how they find your website, and what they are interested in. B2B marketers use this web app to identify the companies that visit the website as well as understand their exact behavior. Also, you can use the tool provided by Leadfeeder to identify the decision-maker to contact from the company. You can integrate the lead identification solution with many CRM systems and marketing automation platforms.
Your business can adopt AeroLeads to build an email list based on real-time contact information. You can use the email finder tool provided by the software to find emails based on names. Likewise, you can use a dedicated email finder to find email addresses from LinkedIn. AeroLeads further validated the email addresses to ensure that only authentic contact information is stored in your CRM system. You have the option to use AeroLeads as a Chrome extension or Firefox extension.
Datanyze comes with features to help businesses find and connect with B2B leads. You can use this lead identification tool to gather information about decision-makers while researching on LinkedIn or business websites. Also, you can connect with the decision-makers by understanding their activities and behavior across social networking platforms and local news publications. Hence, it becomes easier for you to nurture leads based on recent and real-time data connected from various sources.
Hunter.io makes it easier for you to find and identify leads by providing two robust tools – email finder and email verifier. You can use the email finder to collect the professional email addresses of multiple leads simply by entering the domain name. At the same time, the email verifier helps you ensure that the email id is accurate. Hence, you can use Hunter.io to send emails to professionals confidently. Hunter.io provides a variety of cold email templates that you can leverage to connect with the leads as well as set up lead nurturing campaigns.
The sales engagement platform enables you to find leads on LinkedIn using a Chrome Extension. You can use Reply as a chrome extension to find verified email addresses of professionals on LinkedIn. Also, you can create email lists simply by saving the email addresses. Reply allows you to connect with prospects through multiple channels – phone calls, emails, SMS, LinkedIn, and WhatsApp. The AI-powered tool provided by Reply makes it easier for you to make emails more impactful and identify the hottest leads.
You can leverage Anymail Finder to find the email addresses of professionals and businesses. Also, you can use this lead identification tool to ensure that the email address is real and accurate. Anymail Finder ensures the accuracy of email addresses by searching billions of web pages and conducting server validation. The effectiveness of this lead generation tool can be determined by the fact that the providers require you to pay only for verified email addresses.
Leadpages facilitates on-page lead generation by providing customizable templates for creating landing pages and pop-up forms. It allows you to choose from over 100 landing page templates. You can increase your email list consistently using various options provided by the premium tool – giving opt-in offers, delivering digital files, and showing conversion-friendly content. Likewise, you can engage and influence website visitors by delivering the right content through popups based on clicks and exit intent. You also have the option to optimize the landing pages using analytics and performing A/B testing.
If your website is developed using WordPress, you can create landing pages using SeedProd as a drag-and-drop tool. SeedProd makes it easier for you to create a variety of landing pages by providing an array of landing page templates. Also, it has been adding new landing pages regularly. The leads and customers can access the responsive landing pages seamlessly on both mobile devices and computers. You can integrate SeedProd with widely used email services to expand your email list consistently.
Landigi helps you to generate leads regularly by providing two useful tools – landing page builder and popup builder. You can use the landing page builder to create and publish landing pages with no coding using over 300 templates. Likewise, you can create customized popups to keep the website visitors engaged by delivering the appropriate message. In addition to being an easy-to-use on-page lead generation tool, Landigi enables you to evaluate and optimize the landing pages before publication by leveraging artificial intelligence (AI).
This drag-and-drop form builder for WordPress enables you to create a variety of forms without writing longer lines of code. You can use over 300 templates provided by WPForms to boost lead generation by creating contact forms, registration forms, survey forms, and newsletter forms. In addition to being mobile-friendly, the forms created using WPForms make it easier for you to respond to leads by featuring instant form notifications. Also, you can streamline lead qualification and nurturing activities by seeing all leads on a single page.
It is one of the landing page platforms that have been evolving consistently. Instapage facilitates on-page lead generation by providing over 500 layouts. You can leverage these customizable layouts to create landing pages without putting in extra time and effort. Also, Instapage boosts the landing page’s user experience with native AMP support. You also have the option to deliver personalized landing pages to every website visitor based on her clicks by creating and testing the audience experience.
Lander boosts on-page lead generation by helping you create and test landing pages. You can create new landing pages in minutes simply by dragging and dropping various elements. Likewise, you can customize an existing landing page simply by making changes to the template. At the same time, you have the option to compare and optimize the landing page by performing A/B testing. Lander supports both email marketing integration and Facebook fan page integration.
The live chat software helps you provide website visitors with the right information at the right time. Your organization can use PureChat to generate leads as well as deliver customer support. The software keeps visitors engaged by initiating conversation based on contact history and using customer analytics. In addition to identifying hot leads, you can use PureChat to get insights into user experience, marketing campaign performance, and website traffic trends. You also have the option to customize the software to make it act as your brand extension.
The dynamic live chat software developed by Freshworks facilitates lead generation by helping website visitors to find answers quickly and accurately. Freshdesk Messaging keeps website visitors engaged by delivering conversational messages using AI-powered chatbots. It stores all messages received from customers in a centralized location. Hence, you can qualify and segregate leads by accessing conversations without putting in extra time and effort. Also, your organization can leverage Freshdesk Messaging to automate lead generation and facilitate customer self-service.
You can access the live chat software as a part of the Drift Revenue Acceleration Platform. Drift Live Chat Software helps your business generate leads by improving customer experience and buying experience simultaneously. In addition to answering questions asked by website visitors quickly, this software comes with advanced features like Chat to Call and Chat to Zoom. Hence, website visitors have the option to communicate with an account executive through phone calls. You can further use the live chat software to schedule a meeting with prospects.
The customizable live chat software helps you generate leads regularly by providing a slew of options – chat buttons, links to chat, proactive popups, and embedded icons. You can convey important information to website visitors by making popups appear automatically based on preset rules. Likewise, you can enable prospects and customers to get desired information instantly by sending the link to chat through emails and social media messages. Alive Chat comes with features to help your agents convert website visitors into leads.
ProProfs Chat boosts lead generation activities by engaging website visitors proactively. The premium live chat software keeps website visitors engaged by providing instant assistance. It further allows website visitors to access self-help articles as well as interact with agents. The operators can leverage the software’s canned response feature to answer questions asked by customers in real time. You can customize the software to engage website visitors by delivering personalized greetings, making product announcements, and giving product tours.
Before making a purchase decision, B2B leads these days gather a variety of information and ask a slew of questions. Many decision-makers leverage Quora as a hugely popular question-and-answer website to gain actionable insights. You can leverage Quora as a powerful lead generation tool to find prospects by answering relevant and helpful answers. In addition to helping prospects solve specific problems, your answers will create awareness of your organization, product, or service. Your answers will further influence B2B leads looking for similar solutions in the longer run.
Buffer helps your business generate more leads by connecting and engaging with a larger audience on social media. You can leverage the online tools provided by this lead generation software to plan, schedule, and publish content on multiple social networking platforms, including Facebook and Twitter. At the same time, Buffer makes it easier for you to track and measure the performance of social media campaigns using built-in analytics. You can engage with leads proactively by responding to their comments.
SentiOne accelerates the lead generation process by increasing brand awareness consistently. You can leverage the tools and solutions provided by the software to increase brand awareness, find social medial influencers, and automate customer service delivery. Buffer facilitates social listening to boost lead generation by diverting more visitors to your website and conducting social medial surveys. Also, you can understand the sentiment about your brand based on information gathered from multiple online sources.
You can opt for TalkWalker to boost lead generation by leveraging customer intelligence, market intelligence, and social intelligence. The social intelligence solution helps you to connect with and influence prospects on social networking platforms through hashtag campaigns. Also, you can use this solution to monitor your brand across social media, blogs, online forums, and news sites. The dashboard makes it easier for you to engage with prospects by responding to their comments proactively. At the same time, you have the option to integrate TalkWalker with leading social media management platforms.
Rafflecopter helps businesses to generate leads by creating and managing giveaways efficiently. You can leverage the software to launch giveaways in minutes without writing lengthy code. Rafflecopter allows you to scale up the giveaways by attracting thousands of entries on a daily basis. It further supports content entry through emails and popular social networks like Facebook and Twitter. You can use the themes provided by this widely used lead generation tool to customize the giveaways according to your brand.
This widely used marketing app boosts lead generation by simplifying the process of planning and running campaigns. Your business can use Gleam to create contests in minutes using four useful apps. You can use the specific app to run competitions, reward winners, create user-driven content, and generate email capture forms. The email capture forms engage participants and persuade them to submit email addresses by displaying the right opt-in form or targeted message to each participant at the right time.
You cannot automate the lead generation process effectively in 2023 without using and combining the right lead generation tools. But you must remember that these widely used lead generation tools differ from each other in many aspects – features, usability, implementation, integration options, and cost.
That is why; your lead generation strategy must focus on comparing these software solutions using the right parameters. At the same time, you must keep in mind the lead generation activities to be automated to choose and combine the best-suited lead generation software for your business in 2023.
This blog was re-published in February 2023.