Digital Marketing Course in Kolkata

The statistics compiled by Statista suggest a consistent increase in the average time adults spend on digital media each day. Adults these days consume brand and customer-generated digital content in multiple formats – text, images, audio, video, and visual stories.

Also, they interact with brands using multiple digital channels – websites, mobile apps, search engines, social media, and paid advertisement. The consistent increase in average screen time across regions creates opportunities for companies and startups to promote, market, and sell their products or services using digital channels.

Most enterprises these days acquire and retain customers by running multiple digital marketing campaigns. Furthermore, they keep customer experience and messaging consistent across touchpoints by running omnichannel or integrated digital marketing challenges. The steady growth of the worldwide digital marketing market has created a surge in the demand for skilled digital marketers across industries. In this blog post, we will understand the benefits of attending a digital marketing course and also look at the best digital marketing course in Kolkata.

Many freshers and beginners enhance their career prospects by joining various courses and training programs in digital marketing. Some of these digital marketing courses help students acquire specific digital marketing skills like search engine optimization (SEO), social media marketing, content marketing, paid ad management, and data analysis.

At the same time, a student also has the option to learn multiple digital marketing channels, tactics, and marketing tools by joining specific digital marketing courses. We are making it easier for you to make the right career move by discussing why you should join a digital marketing course and how to select the right digital marketing course, along with some of the important digital marketing courses in Kolkata.

5 Major Benefits of Joining and Completing a Digital Marketing Course in Kolkata

Develop In-Demand Job Skills

Several studies suggest a surge in enterprises switching from conventional marketing to digital marketing. The switch increases the demand for skilled digital marketers. A digital marketing course helps you enhance your career prospects by acquiring the most in-demand digital marketing skills like search engine optimization, social media marketing, and content marketing.

Leverage Vast Career Opportunities

The digital marketing field is extensive and diverse. Most companies these days run multichannel digital marketing campaigns. They look for candidates who have expertise in leveraging top digital marketing channels and tools. You can enhance your career prospects by learning about multiple digital marketing channels, tactics, and tools.

Learn at Your Own Pace

You have the option to enroll in many conventional and online digital marketing courses. The online courses enable you to acquire digital marketing skills at your own pace. Leading institutions these days drive online learning by delivering eLearning content in multiple formats and facilitating virtual collaboration. Hence, it becomes easier for you to develop digital marketing skills after working hours or attending college classes.

Learn without a College Degree

While hiring digital marketers, companies often evaluate their digital marketing, data analysis, and soft skills. Many institutions allow students to enroll in digital marketing courses after completing intermediate education. You have the option to join many digital marketing courses after the 12th. The flexibility makes it easier for you to develop digital marketing skills while continuing your graduation degree.

Low Fees Structure

Digital marketing courses are more cost-efficient than various conventional marketing and management courses. You can develop specific digital marketing skills in about six months by enrolling in short-term courses. At the same time, you can save money by joining an online digital marketing course. However, you also have to learn multiple digital marketing channels and tools by joining full-time digital marketing courses.

8 Criteria for Selecting and Joining the Right Digital Marketing Course in Kolkata

Digital Marketing Channels

Companies these days engage, acquire, and retain customers using top digital marketing channels. A digital marketing course helps you understand specific or multiple digital marketing channels. For instance, an SEO course helps you acquire skills to increase website traffic, generate leads, and drive sales using search engines. Hence, you should shortlist digital channels before comparing digital marketing courses.

Digital Marketing Tools

Automation has been transforming digital marketing campaigns and activities. While hiring digital marketers, recruiters evaluate their proficiency in using widely used marketing automation tools and platforms. Hence, you must check if the course helps you learn popular digital marketing tools and platforms. For instance, you should choose an SEO course that covers the best SEO tools.

Instructor

Many institutions these days hire instructors who have experience and expertise in managing digital marketing campaigns. Such instructors hone your digital marketing skills by sharing many tips, best practices, and trends. While comparing digital marketing courses, you must spend some time understanding the instructor’s credentials, experience, and expertise by gathering information from online sources.

Course Curriculum

Digital marketing trends change at frequent intervals. For instance, Google recently revamped SEO content creation by updating its quality rater guidelines (E-E-A-T). You cannot keep your digital marketing skills relevant without understanding the latest digital marketing trends. Hence, you must evaluate the course curriculum to ensure that you access the most up-to-date knowledge.

Learning Material

Digital marketing training providers deliver eLearning materials to students using learning management systems (LMS). The LMS enables you to access learning content in multiple formats – eBooks, videos, audio, and quizzes. Also, you can use the software to access digital learning content anytime and anywhere. However, you must check if the provider allows you to access the digital content in your preferred format.

Course Duration

The duration of digital marketing courses varies between three months to two years. Hence, you can develop digital marketing skills by joining a full-time or short-term course. If you are working in a company, you should consider a short-term digital marketing course. Otherwise, you should understand multiple digital marketing channels and tools by joining a full-time course.

Certification

Institutions issue certificates to students after completing digital marketing courses successfully. However, some institutions issue certificates recognized and respected by companies across sectors. You can enhance your career prospects by choosing a course that helps you obtain an accredited certification.

Internship Opportunities

While recruiting beginners or freshers, recruiters prefer candidates who have gained real-time experience by taking a digital marketing internship. In addition to showcasing your skills, the internship adds value to your resume. Hence, you must prioritize digital marketing courses that create opportunities for you to leverage the benefits of an internship.

Now that we have understood the benefits of joining a digital marketing course, let’s find out the best digital marketing course in Kolkata.

Overview of Top 12 Digital Marketing Course in Kolkata

1. Premier Program in Digital Marketing

The course offered by NIHT helps students develop digital marketing and corporate skills. Premier Program in Digital Marketing covers important digital marketing topics in 3 levels. The levels introduce students to digital marketing channels and strategies like website planning, search engine optimization, social media marketing, mobile app marketing, Google Analytics, blogging, content marketing, email marketing, and affiliate marketing. Students can enhance career prospects by accessing case studies, working on live projects, and joining internship programs.

2. Principal Program in Digital Marketing

The course offered by the Academy of Digital Marketing prepares students to leverage two widely used digital marketing channels in 2 months. In addition to covering digital marketing fundamentals, the Principal Program in Digital Marketing introduces students to search engine optimization, search engine marketing, and social media marketing, influencer marketing, affiliate marketing. The provider allows students to choose from classroom or online training options. Also, students can enhance their career prospects by getting internship opportunities and placement assistance, along with earning 15 digital marketing certifications.

3. Advanced Diploma in Digital Marketing

The course offered by IDCM helps students acquire digital marketing skills in 9 months and work as an intern for 3 months. Advanced Diploma in Digital Marketing covers in-demand digital marketing skills like web development, web content creation, brand positioning, search engine optimization, social media optimization, PPC advertising, content marketing, email marketing, and web analytics. Students learn these digital marketing tactics by accessing case studies and working on live projects. The paid internship and placement assistance help them become digital marketing professionals in about one year.

4. Masters in Digital Marketing with Generative AI Course

The course offered by IMS covers important digital marketing topics and Generative AI tools. Students get hands-on training by accessing live demonstrations, working on practical workshops, and attending doubt-clearing sessions. Masters in Digital Marketing with Generative AI Course covers three important digital marketing strategies – search engine optimization, content marketing, and social media marketing. However, the course prepares students to strategize and manage these strategies using AI-powered tools. IMS makes the course job-oriented by helping students earn industry certifications and get placement assistance.

5. Advanced Digital Marketing Course

NYD India has divided this 6-month course into over 40 modules. In addition to covering basic and advanced digital marketing topics, these modules help students understand complex strategies and emerging trends. The Advanced Digital Marketing Course introduces learners to important digital marketing strategies like search engine optimization, social media marketing, content writing, blogging, email marketing, and affiliate marketing. In addition, it prepares students to earn regular income by becoming freelance digital marketing professionals. Also, learners can enhance their career prospects by obtaining digital marketing certifications and getting a 100% placement guarantee.

6. Advanced Digital Marketing Course

Students can join the course offered by Karmick Institute to acquire digital marketing skills after 12^th. The Advanced Digital Marketing Course covers important digital marketing topics like search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, video marketing, and web analytics. Students have the option to choose from online or offline learning modes while joining the course. The provider enhances their career prospects by working on live projects and preparing for job interviews.

7. SEO Course

The course offered by Graphic Design Private Limited helps students become successful search engine optimizers. Instead of covering multiple digital marketing topics, the SEO Course prepares students to strategize and manage SEO campaigns successfully. Provider has divided the SEO course into 14 modules. Each module helps students understand on-page SEO, off-page SEO, YouTube SEO, and technical SEO deeply. The provider helps students earn prestigious SEO certifications, along with offering 100% job assistance.

8. Premium Program in Digital Marketing

The course offered by Digipepz Academy helps students develop in-demand digital marketing skills and earn prestigious digital marketing skills in 6 months. The Premium Program in Digital Marketing is divided into 36 modules, including web design, search engine optimization, social media optimization, content marketing, email marketing, inbound marketing, and affiliate marketing. In addition, it familiarizes students with popular web designing and digital marketing tools. Students can further enhance their career prospects by working on live projects, earning global certifications, and getting placement assistance.

9. Digital Marketing Micromastery Courses

Seven Boats Academy helps students develop and hone specific digital marketing skills by offering a slew of courses. It allows students to join Digital Marketing Micromastery Courses on Instagram marketing, Facebook advertising, LinkedIn marketing, YouTube marketing, Quora marketing, and Google Ads management. At the same time, students also have the option to join specialized digital marketing courses like content marketing, mobile marketing, professional blogging, online reputation management, and data analysis. Students should consider these courses to hone particular digital marketing skills.

10. Professional Program in Digital Marketing

The offline course offered by Digispire enables students to learn digital marketing strategies and tools in 8 to 12 months. The Professional Program in Digital Marketing covers important digital marketing topics like website making, search engine optimization, social media marketing, content marketing, email marketing, graphic designing, and affiliate marketing. In addition, it creates opportunities for learners to earn over 20 digital marketing certifications. In addition to providing digital marketing training, Digispire focuses on honing learners’ problem-solving skills. Students can further enhance their career prospects by leveraging a placement partnership program run by the provider.

11. Digital Marketing Course

The course offered by Kolkata Digital Marketing Institute introduces students to core concepts of digital marketing in 6 months. In addition to attending online or offline classes, students can hone digital marketing skills by working on live projects. The Digital Marketing Course covers important digital marketing topics like content ideation, text content creation, video content creation, search engine optimization, social media optimization, email marketing, and online reputation marketing. Students can further enhance their career prospects by earning Google certifications and getting 100% job assistance.

12. Digital Marketing Courses

Kinematics is set up by Soumitra Chatterjee who has over 19 years of experience in digital marketing. It helps students to acquire particular digital marketing skills by offering several courses. Students can join these Digital Marketing Courses to develop in-demand digital marketing skills like search engine optimization, social media marketing, and article writing. At the same time, tips and best practices shared by Chatterjee help students solve digital marketing problems without putting in extra time and effort.