#B2B Email Marketing Strategy
8 articles
B2B Email Marketing Best Practices 2025
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new-age communication tools like search engine optimization, social media marketing, instant messaging, and intel
Nov 25, 2024 · 12 min read 3.1k views
B2B Lead Generation Strategies for 2024
Saurav, One of my good friends, who has recently set up his own startup, called me last Friday evening and asked me “Hey, I have started working on my 2024 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me
Jun 25, 2024 · 13 min read 3.7k views
Email Segmentation Strategies for Savvy Marketers
According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four t
May 02, 2024 · 6 min read 1.7k views
Account Based Marketing Best Practices
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket
Mar 19, 2024 · 7 min read 2.8k views
9 Common Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primar
Feb 20, 2024 · 5 min read 3.5k views
Best Email Marketing Tools in India
According to Statista, 73% of marketing executives in India have handled email marketing campaigns internally. The statistics suggest that companies and startups in India use emails as a digital marketing channel to connect and communicate
Dec 24, 2023 · 8 min read 3k views
Best B2B Email Marketing Software
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing c
Oct 11, 2023 · 6 min read 2.7k views
Email Capture Tools that are Still Relevant in 2023
While implementing inbound and outbound marketing strategies, enterprises these days focus on developing and nurturing relationships with prospective customers. They establish relationships with prospective customers through multiple market
May 03, 2023 · 5 min read 1.7k views