Within a short period, blogging has emerged as a lucrative career option. Many bloggers these days write and publish blogs regularly to earn an income. At the same time, many salaried professionals have become full-time bloggers to earn more income. The amount of money a blogger can earn differs based on a myriad of factors including category, popularity, and experience. The blogger cannot earn income without monetizing the blog properly. Both experienced bloggers and beginners can monetize their blogs in several ways. Many content creators monetize their blogs by leveraging ad networks as a simple but effective blog monetization option. The ad networks start displaying ads after approving a blog. They display relevant ads to the readers according to the category and nature of the blogs.
Also, they display the ads without impacting the reading experience of website visitors. Hence, ad networks help bloggers generate recurring income by displaying high-quality ads. While monetizing their blogs, the bloggers have the option to choose from a wide range of ad networks. Some of these ad networks approve a blog quickly, while others require the blogs to comply with predefined guidelines. Content creators can easily monetize their blogs by focusing on some important ad networks for bloggers.
Ad Networks for Bloggers: 17 Popular Ad Networks That Help Website and App Owners to Earn Recurring Income
Google AdSense
Google AdSense is currently one of the most popular and preferred ad networks for bloggers. Millions of bloggers rely on the ad network launched by Google to earn recurring income. AdSense aims to help bloggers to generate revenue in a simple and free way by posting ads on their websites. The ad network evaluates each ad to determine its relevance for specific blog posts. The bloggers also have the option to customize ad formats and placement to generate more money. In addition to supporting an impression-based payment model, AdSense supports automated and timely payment schedules. However, the ads often look like spam after being displayed by Google on many websites.
Here is a video guide to Google Adsense. Also, interested readers can find the comparison between Monumetric vs Adsense and Ezoic vs Adsense.
Infolinks
Unlike experienced bloggers, beginners opt for InfoLinks to generate revenue through intent-driven smart ads. The ad network uses algorithms to deliver the right ad to the right reader in real time. The advanced ad units provided by InfoLinks help bloggers monetize traffic from both computers and mobile devices. Also, content creators can generate more revenue by utilizing the unused ad space on their websites. They can monitor the ad revenue using the dashboard provided by InfoLinks. However many bloggers complain that the dashboard provided by the ad network looks dated. InfoLinks has set the minimum payout at $50.
BlogHer
Unlike other ad networks, BlogHer emphasizes empowering and inspiring women content creators. The options provided by BlogHer help female bloggers monetize their blogs and women entrepreneurs monetize their websites. Bloggers can join BlogHer to monetize their blogs by partnering with many publishers and influencers. In addition to growing blog traffic, the ad network helps content creators to get sponsored content opportunities. However, BlogHer does not allow registered members to display third-party ads on their websites. Also, bloggers must allow the ad network to display ads on the top of every web page or blog post.
Revenue Hits
Revenue Hits emphasizes boosting sales conversion instead of generating ad-based revenue. It uses a payment model that triggers payout only when the display ad leads to sales or sign-ups. Bloggers cannot leverage the ad network to earn recurring income if they are not selling any products or services. However, over 20000 content publishers use Revenue Hits to convert website visitors into customers. In addition to imposing no traffic restrictions, Revenue Hits supports higher payout rates. Many entrepreneurs opt for this ad network to boost conversion rates regularly.
Mediavine
Mediavine helps content creators monetize their blogs by displaying tried and tested ads. As the ad network tests every ad before placement, the ads become more effective in generating revenue. Also, Mediavine helps bloggers to get search engine traffic and keep readers engaged by boosting website loading speed by 200%. The bloggers can use the dashboard provided by Mediavine to check and monitor the ad revenue transparently. They are further required to pay a fixed percentage of the ad revenue to Mediavine. However, the ad network has set the minimum traffic requirement at 25000 monthly sessions.
Check out the detailed Mediavine review to understand better how this ad network works.
AdThrive
Raptive is the rebranded version of the AdThrive. The new-age ad network creates opportunities for content creators to increase ad revenue in the age of intelligence technologies. However, it boosts ad revenue by leveraging advanced ad bidding technologies and providing exclusive ad deals. Raptor monetizes websites that receive the most traffic from the USA, UK, Canada, Australia, and New Zealand.
Raptive divides content creators into multiple categories based on ad revenues. It further allows them to avail of three categories of solutions – Audience, Revenue, and Business. A blogger can join Raptive only if his website’s monthly page views exceed 100,000. Also, he must publish 100% original content and set up Google Analytics accurately as part of the eligibility criteria. The stringent requirements make Rapid best-suited for monetizing popular blog sites.
Media.net
The popular alternative to Google AdSense is supported by major search engines like Bing and Yahoo. Many experienced bloggers and beginners prefer Media.net to Google AdSense to generate revenue through contextual ads. In addition to creating contextual ads according to the content, Media.net customizes the ads according to the website’s look and feel. It further increases ad revenue by displaying the highest-yielding ads. Media.net takes a few days to review and approve a blog. But it has set the minimum payout at $100. Many bloggers even complain about the quality of ad unit designs provided by Media.net.
Monumetric
Unlike other ad networks for bloggers, Monumetric helps content creators generate revenue by implementing customized ad revenue strategies. In addition to forming revenue partnerships, Monumetric helps bloggers earn recurring income by providing a slew of features – alignment with premium advertisers, dedicated technical support, and no long-term contract. The bloggers can further use the dashboard provided by Monumetric to monitor the performance of ads and check the latest earning statistics. However, bloggers can join the ad network only when their blogs or websites have over 10000 page views per month. They need to pay a setup fee if the monthly page view is less than 80000.
Here is a detailed review of the Monumetric ad network.
Fomo Ads
Despite being a young ad network, Fomo Ads has been gaining popularity due to its simple sign-up process and easy-to-use setup. The ad networks support the pay-per-view (PPV) pricing model and allow bloggers to earn revenue based on the number of impressions. The customization tools provided by Fomo help bloggers make ads more appealing by changing their look and feel. At the same time, the bloggers also have the option to decide the way push notification ads and the number of push notification ads to be displayed. However, Fomo, unlike leading ad networks, does not support different types of push notifications and ad units.
Ezoic
Unlike the large ad networks for bloggers, Ezoic helps bloggers generate revenue by monetizing traffic from countries other than the USA. Ezoic leverages artificial intelligence (AI) to make websites load faster and increase ad revenue. The ad networks further optimize blog monetization by providing robust features like a drag-and-drop ad tester, an option to implement ad exchange, a massive advertiser base, and measuring ROI using big data analytics. However, the Google Certified Publishing Partner allows bloggers to sign up only when their websites have 10,000 monthly visitors. Hence, novice bloggers often find it challenging to leverage Ezoic. Here is a detailed review of Ezoic Ad Network.
PropellerAds
PropellerAds enables bloggers to earn recurring income using a variety of options – native ads, on-click ads, banner ads, smart links, push notifications, and interstitials. It uses an AI-driven system to automate and optimize various ad campaigns. Also, the fraud prevention technology used by the ad network helps bloggers monetize only legitimate traffic by eliminating the chances of fraud. The bloggers can create ads and monitor ads in real-time using the self-serve platform provided by PropellerAds. Unlike other ad networks, PropellerAds has not set any minimum page view number and supports a low payout rate. However, the ads published by the network often impact the reading experience of website visitors.
Content.ad
Content.ad allows bloggers to earn recurring income using two different options – native ads and push notifications. Despite displaying content from third-party websites, the native ads blend seamlessly with the blog posts. On the other hand, push notifications are delivered to the target audience as desktop reminders or mobile alerts. The bloggers also have the option to choose from several payment models and payment options supported by Content.ad. The ad networks simplify the monetization of blogs by providing important features like simple installation, mobile-friendly widgets, customizable JavaScript and styles, and API support.
Epom
Epom helps content creators and publishers monetize content by diverting traffic to their blogs through computers and mobile devices. In addition to supporting multiple ad formats, the Epom ad network increases revenue by focusing on ad format and ad space. It further uses an intelligent matching algorithm and precise targeting to help bloggers generate more revenue. At the same time, the bloggers can use the easy-to-use interface provided by Epom to control advertising activities, monitor ad performance, and track daily revenue.
Bidvertiser
Bidvertiser describes itself as a supply-side ad platform for content publishers. It allows bloggers to monetize their blogs by choosing from a wide range of ad formats – smartlinks, sliders, and banners. Also, it leverages artificial intelligence (AI) to help bloggers monetize both web traffic and mobile traffic to their blogs. Bidvertiser scans the ads regularly to keep them safe. Also, the ad platforms enable bloggers to earn recurring income by setting a payout rate of $10. The bloggers can further receive payment through cheques, bank transfers, and PayPal.
Viewdeos
Like PopCash, Viewdeos approves blogs in a short amount of time. However, the ad network monetizes blogs through video ads. The blogger can access premium video ads after joining Viewdeos. Also, Viewdeos engages readers by creating customized ad videos from the content. Many bloggers join Viewdeos to generate more revenue by displaying high-quality video ads. Video ads are more effective in keeping the readers engaged and persuading them to click than other forms of digital ads. The bloggers can easily evaluate the video ads by requesting a demo before joining Viewdeos.
RevContent
At present, RevContent is one of the most preferred native ad networks for bloggers. The discovery platform provided by RevContent helps content creators to monetize their blogs recommending the content to relevant users. The bloggers can easily deliver relevant content to the target audience using customizable widgets provided by the ad network. Also, they can make appropriate editorial and revenue decisions by leveraging audience insights. RevContent claims to make over 250 billion content recommendations per month to 97% of US households.
33Across
At present, the ads placed by 33Across are being accessed by hundreds of leading advertisers and premium brands. The bloggers can join the 33Across ad network to improve blog visibility and drive higher performance by leveraging Impact ad formats. 33Across allows bloggers to integrate Impact ads with various platforms by choosing from three distinct options – header bidding, tag-based integration, and sever-to-server. The bloggers can further create Impact ads using a single piece of code. 33Across is one of the ad networks that allow content creators to control both ad formats and advertisers without any restrictions.
Taboola
Taboola is a leading native advertising platform, specializing in content recommendation widgets. Its ads blend seamlessly into websites, providing a natural and engaging user experience. Publishers can monetize their content through high-quality sponsored stories and recommendations that match their audience’s interests. Taboola also offers advanced targeting and analytics tools to maximize ad performance. It’s especially popular among media sites and blogs looking to generate consistent revenue while maintaining a premium user experience.
Outbrain
Outbrain is another powerhouse in native advertising, serving premium publishers worldwide. It focuses on delivering engaging and relevant content ads, helping websites monetize through non-intrusive formats. Outbrain prioritizes high-quality partnerships, ensuring advertisers and publishers benefit from superior traffic and ad engagement. The platform’s robust recommendation engine increases click-through rates while maintaining audience trust. It’s ideal for publishers with substantial traffic aiming to provide value-driven content to their readers.
Revcontent
Revcontent is a premium native ad network known for its visually appealing and high-performing ads. It partners with top publishers to provide content recommendations that drive user engagement and revenue. Revcontent’s platform emphasizes user experience, ensuring that ads are non-disruptive and align with site aesthetics. It offers advanced targeting and customization options, making it suitable for publishers looking to maintain quality while monetizing effectively. This network is a go-to choice for websites with high traffic and a focus on audience retention.
Adsterra
Adsterra is a versatile ad network offering a wide range of ad formats, including popunders, banners, social bars, and native ads. It caters to publishers globally, providing high payouts and user-friendly tools for managing campaigns. Adsterra’s innovative formats, such as push notifications, are particularly effective for engaging mobile and desktop audiences. The platform is beginner-friendly yet powerful enough for experienced publishers seeking diverse monetization options. With real-time analytics, Adsterra helps optimize revenue while ensuring a smooth user experience.
Skimlinks
Skimlinks is a unique affiliate marketing platform designed to help publishers monetize their content effortlessly. It automatically converts product mentions and links in articles into affiliate links, generating revenue from sales or clicks. This is particularly useful for content-driven websites, like blogs and review sites, that regularly discuss products and services. Skimlinks integrates seamlessly with existing content, requiring minimal setup or technical expertise. By partnering with thousands of merchants, it provides publishers with broad monetization opportunities.
Criteo
Criteo is a dynamic ad network specializing in retargeting ads to bring back users who leave without converting. Using sophisticated machine learning algorithms, Criteo delivers personalized ads tailored to each user’s behavior. This approach helps publishers maximize their revenue by increasing engagement and conversions. Criteo’s platform supports various ad formats, including display, native, and video ads, making it versatile for different content types. It’s an excellent choice for e-commerce sites and publishers focused on driving actionable results.
PopAds
PopAds is a high-paying ad network specializing in popunder ads, making it a popular choice for niche publishers. It offers fast approvals and flexible ad customization, allowing publishers to maintain control over user experience. With competitive CPM rates, PopAds is particularly effective for websites with international or niche audiences. The network supports multiple ad formats, including video and interstitials, ensuring diverse monetization opportunities. Its easy-to-use dashboard and low payout threshold make it accessible for new and seasoned publishers alike.
Tips for Choosing the Right Ad Network
- Know Your Audience: Choose networks that cater to your audience’s demographics and interests.
- Traffic Requirements: Some networks, like AdThrive, require high traffic, while others, like AdSense, cater to smaller sites.
- Ad Formats: Identify what works best for your site—native ads, banners, or video.
- Payout Terms: Ensure the network offers favorable payment terms and thresholds.
By carefully evaluating these options, you can select the right ad network tailored to your website or app’s needs, ensuring sustainable growth and revenue generation.
Conclusion
While exploring ways to monetize the blogs, the content creators can choose from many ad networks. But they must remember that the ad networks differ from each other in a number of categories including approval guidelines and pricing models. Most ad networks allow bloggers to earn income by choosing from four distinct pricing models – cost per click (CPC), cost per mile (CPM), cost per acquisition (CPA), and fixed rate. That is why; bloggers must choose the right ad network and the right pricing model to earn recurring income by writing content.
We refreshed this blog in November 2024 to make it more suitable for our readers.
The surge in global digital content consumption encourages individuals and enterprises to create and publish fresh content regularly. Leading advertisement networks or ad networks create opportunities for these content providers to generate recurring revenue by monetizing their offerings and selling unsold inventory or ad space.
While monetizing their websites in 2024, content creators and providers have the option to choose from many ad networks. However, 48.6% of content providers prefer Google Ads to other ad networks while monetizing websites.
In addition to being easy to set up, Google Ads enables users to reach out to the target audience who access millions of websites and apps using Google products like Gmail and YouTube. Also, users can boost ad performance by leveraging real-time data and continuous performance tracking.
However, you cannot increase ad revenue only by choosing the largest ad network. You should remember that the online advertising platform launched by Google has several shortcomings. Also, you can increase ad revenue by choosing one of the top Google Ads alternatives in 2024.
Each of these ad networks has a much smaller market share than Google. Also, they differ from each other in several aspects. Hence, you can choose the right alternative to Google Ads only by evaluating each of them using multiple parameters.
We are making it easier for you to monetize a website or blog by discussing some of the popular alternatives to Google Ads in 2024.
Overview of Top 15 Google Ads Alternatives for Content Providers in 2024
1) Google Marketing Platform
Google has developed this unified advertising and analytics platform launched by targeting enterprise advertisers. Google Marketing Platform enables your business to generate more revenue by forming deeper customer relationships.
In addition to supporting ad network integration and exchange, the platform simplifies ad performance tracking by providing ad dashboards, generating ad performance reports, and tracking ad conversions by campaigns.
You can opt for this Google Ads alternative to increase ad revenue by leveraging Google Display Network and integrating Google Ads with widely-used Google products like analytics, tag manager, data studio, and campaign manager.
2) Ezoic
The full-service ad delivery platform boosts ad performance using artificial intelligence (AI) technologies. You have the option to choose from two editions of Ezoic according to your website traffic. You can sign up for Ezoic Access Now if your website has less than 10000 visitors.
On the other hand, you are eligible for Ezoic Levels if your website has over 10000 page views. Both editions of Ezoic allow you to choose from hundreds of ad networks including Google’s Ad Exchange. At the same time, AI algorithms used by the network help you increase ad revenues by optimizing the experience of visitors individually.
Ezoic further makes it easier for you to boost the website’s user experience by providing a slew of products. You can convert textual content into videos using a video creator and manage videos effectively using a video optimizer. Here is our detailed review of the Ezoic ad network.
You can find a detailed review of Ezoic vs Ad Sense here.
3) Adobe Advertising Cloud
The independent ad platform makes it easier for you to control, measure, and optimize ads by providing a set of tools. You should consider Adobe Advertising Cloud to generate ad revenue using useful tools for cross-channel marketing, mobile marketing, data-driven marketing, audience management, and customer experience optimization.
You can use the single platform to access ad inventories as well as manage ad campaigns. Adobe will distribute your ads based on the On-demand Services for Adobe Advertising. Also, it boosts ad performance by increasing conversion rates using AI algorithms. You can use the bidding model provided by the platform to predict ad campaigns more precisely.
4) Microsoft Advertising
The ad network is powered by Microsoft Search Network which has over one million unique searchers. It shows relevant ads to searchers based on keywords entered by them on Bing, Yahoo, and MSN search results. While using Microsoft Advertising (earlier known as Bing Ads), you can increase ad revenue by accessing phrase, exact, and broad matches as well as negative keywords.
You can use the ad network to generate more revenue by making competitive bids and targeting searchers based on their locations and devices. You also have the option to measure ad performance and adjust ad budgets on a daily basis. Many website owners prefer Microsoft Advertising to Google Ads to boost engagements with sites and landing pages.
5) Monumetric
Monumetric helps you monetize your website by implementing customized ad strategies and controlling ad revenue. The Google Ads alternative emphasizes increasing ad revenue by combining placement and technologies. The positioning allows you to decide what types of ads to display and where to display the ads on web pages.
You have the option to choose from four editions of Monumetric – Propel, Ascend, Stratos, and Apollo – according to your website’s monthly page views. But you can sign up for the ad networks only when your website has more than 10000 page views per month. Also, you have to pay setup fees if your website has less than 80000 page views per month.
You can find the detailed Monumetric review here.
6) PropellerAds
This popular ad platform helps you increase revenue by choosing from multiple ad formats, bidding models, and traffic types. PropellerAds allows you to choose from 5 ad types – push, in-page push, pop under, direct click, and interstitial. You have the option to combine multiple ad formats for a single campaign. PropellerAds displays your ads to target customers across more than 195 geographies.
The ad networks improve ad performance using anti-fraud algorithms. Hence, ads posted on your website are shown to paying customers. You can boost the performance of ads using features like interest targeting, custom audiences, and creative templates. You can sign up for PropellerAds regardless of your website traffic. But you will earn revenue only after being approved.
Here is the detailed Propeller Ads review for you.
7) Adcash
The online ad platform drives website traffic monetization using in-house optimization technologies. Adcash allows you to monetize websites using multiple ad formats – native, banner, in-page, in-page push, popunder, and interstitial. Also, you can generate revenue using 3 bidding models – CPC, CPM, and CPA.
The ad network increases ad revenue by providing global coverage. Also, it facilitates ad performance tracking based on real-time statistics. You should consider this simple ad network to monetize your website by combining the right ad format and bidding model.
8) Mediavine
The full-service ad management platform is hugely popular with travel bloggers, mom bloggers, food bloggers, and others providing lifestyle content. Mediavine connects brands with 125 unique monthly visitors by facilitating influencer marketing and programmatic advertising.
While using Mediavine, you can monetize your website by showing native ads, videos, and display ads to the target audience across devices. Also, you can increase ad revenue every year by getting the special loyalty bonus provided by Mediavine. You should consider this Google Ads alternative to monetize lifestyle websites with more than 50000 page views per month.
You can find the detailed Mediavine review here.
9) Infolinks
Infolinks drives website monetization by supporting contextual ads. It displays ads according to the specific keywords included in the content. A reader will see relevant ads when he accesses the content. The ad network provides a slew of solutions to content providers.
You can use Infold to show ads to a wider audience by combining search and display. Likewise, you can leverage Inarticle to make ads appear at the target audience engages with the content. Also, you can present ads within the web page content using Intext.
You can find the detailed review of the Infolinks ad network here.
10) Traffic Force
In addition to keeping ads user-friendly, Traffic Force focuses on making them viewed by real people. It helps you to target consumers who are familiar with websites and products by providing specialized tools. The Google alternative supports multiple ad formats, including display ads, in-stream videos, video banners, popunder, and push notifications.
It helps you increase ad revenue by supporting real-time bidding. Likewise, it makes it easier for you to monitor ad performance by sending real-time statistics. Unlike other Google Alternatives, Traffic Force focuses on optimizing ad security by scanning ads elaborately. You can sign up for Traffic Force regardless of your website’s monthly page views.
11) PopAds
The new-age alternative to Google Ads focuses on increasing ad revenue by making the most of popunder ads. Website visitors can see popunder ads beneath the active browser window. You can opt for PopAds to monetize your website traffic by showing only popunder ads. However, the ad network allows you to decide the popunder ads to be displayed on your website.
Also, it increased ad revenue by targeting visitors across 40 countries. PopAds claims to provide the highest ad rates to publishers than other ad networks. It allows publishers to request ad revenue withdrawals without any restrictions. You can sign up for PopAds without any minimum traffic requirements. However, the ad revenue generated using PopAds will vary according to your website niche and content quality.
12) Taboola
Unlike other Google Ads alternatives, Taboola monetizes your website or blog by making content suggestions to readers. The content suggestions appear on web pages as native ads. The ad network creates opportunities for content providers to increase ad revenue by accessing an extensive network.
You can divert quality traffic to your website by exchanging audiences with both partnering and third-party websites. Also, you can monetize the website traffic by enhancing content quality by performing A/B testing and getting data-driven insights. However, you can monetize a website using Taboola only when it has more than 500000 monthly visitors.
13) Adsterra
The self-service ad network enables publishers to monetize websites without working with managers. You can consider Adsterra to automate website monetization completely. Adsterra drives revenue generation by supporting multiple ad formats – banners, native banners, direct links, popunder, and social bar.
Also, it allows you to choose from several bidding models – CPM, CPC, CPA, CPL, and CPI. You can increase ad revenue using three anti-Adblock options provided by Adsterra. You can sign up for the Google Ads alternative regardless of your website’s monthly visitors. Once your website is approved, you can generate revenue by adding the code snippets sent by Adsterra.
14) RevenueHits
RevenueHits enables you to monetize a variety of digital assets, including websites and blogs. This alternative to Google Ads supports several ad formats, including banners, floating banners, popunder, buttons, footers, in-page push, slider, dialog, and shadow box.
Also, it helps you generate revenue by selling ad space directly to in-house advertisers using multiple bidding models – CPC, CPM, CPA, and CPV. RevenueHits increases a website’s user experience and ad revenue simultaneously using proprietary optimization technologies.
Also, you can use the performance monitoring system provided by the ad network to boost ad performances by fixing discrepancies and compliance issues. You can join RevenueHits regardless of your website’s monthly page views.
15) Epom Market
This Google Ads alternative is popular with content publishers as a cross-platform ad network. Epom Market helps publishers monetize digital assets by supporting multiple desktop, mobile, video, and in-app ad formats. You also have the option to monetize a website by choosing from several desktop and mobile ad formats – native, banner, positional, catfish, and in-feed.
The ad network helps you increase revenue by choosing the right ad format and ad space. Also, it makes it easier for you to track ad performance and revenue by providing an easy-to-use interface. However, you can monetize a website using Epom Market only when it has more than 500000 monthly page views.
Final Word
While monetizing a website or blog, you have the option to choose from several Google Ads alternatives in 2024. But you should remember that these ad networks differ from each other in many aspects. For instance, you can sign up for certain ad networks only if your website has specific monthly page views.
Likewise, some of these ad networks support more ad formats and bidding models than others. Hence, you can monetize a website successfully only by comparing each ad network with Google Ads and other Google Ads alternatives.
While comparing top Google Ad alternatives, you should consider important factors like joining requirements, ad network size, supported ad formats, compensation methods, and payment terms. At the same time, you should prioritize ad networks that facilitate real-time ad performance monitoring by providing reporting tools, ad monitoring solutions, and data-driven insights.
Ad networks create opportunities for content creators and publishers to earn recurring income by connecting them to advertisers. While monetizing a blog, bloggers these days have the option to choose from several ad networks. PropellerAds is one of the leading ad networks with over one billion users.
The performance-driven ad network monetizes blogs by running conversion-focused campaigns. While monetizing your blog with PropellerAds, you have the option to choose from multiple ad formats – on-click ads, push notifications, in-page push, and interstitials. Also, PropellerAds suggests multiple cost models and payment methods.
The global ad network helps you to create ad campaigns, boost ad performance, and analyze campaign performance by providing an easy-to-use interface. It further makes it easier for beginners and novice bloggers to earn recurring income by setting a low payment threshold and ignoring minimum traffic requirements.
But you must not forget that PropellerAds, like other popular ad networks, has its pros and cons. We make it easier for you to choose the right ad networks by highlighting the important features, advantages, and disadvantages of this popular alternative to Google AdSense.
PropellerAds Review: Important Features
A Self-Serve Platform
PropellerAds simplifies ad creation and optimization by providing you with a self-serve platform. You can use this platform to create, optimize, and monitor ads using a simple interface. Also, you can use the interface to generate ad performance reports in minutes based on real-time data.
AI-Driven Ad Optimization
You can optimize ads using the self-serve platform provided by PropellerAds. At the same time, the performance-driven ad network uses artificial intelligence (AI) to finetune and optimize your ad campaigns based on the latest data with no human interventions.
Multiple Ad Formats
Like other leading ad networks, PropellerAds supports multiple ad formats – native direct ads, pop-under ads, mobile push-up ads, banner ads, and interstitial ads. Hence, you can monetize your website or blog optimally by choosing the right ad format according to the nature and type of content.
Global Publisher Network
PropellerAds has built a global network of advertisers and ad publishers. The network creates opportunities for you to earn more revenue by monetizing website traffic fully. You can leverage the network to show ads to non-English readers in their native languages.
Focus on Ad Quality
PropellerAds focuses extensively on keeping the ads clean. In addition to monitoring ad quality across websites, it removes offensive content and malware proactively. At the same time, the ad network uses fraud prevention technologies to ensure that each traffic supplier is legit.
Ad Network Compatibility
In addition to building a large network of traffic suppliers, PropellerAds has made ads compatible with several popular ad networks, including Google AdSense, Infolinks, and CJ. Hence, content publishers get more revenue when their ads as published on multiple ad networks.
Option to Bypass Ad Blocks
Ad blocking or ad filtering is one of the key barriers to website traffic monetization and online advertising. PropellerAds overcome this barrier by introducing a feature – AdBlock Bypass. This solution converts standard display ads into native and non-intrusive ads when the reader uses ad-blocking software.
Mobile Push Notifications
PropellerAds is one of the ad networks that provide specific options for mobile content publishers. Mobile publishers can leverage push notification services to drive more traffic to their websites or blog sites by displaying push notifications to mobile users. They can show push notifications to showcase the latest or most relevant content.
Online Community of Publishers
PropellerAds promotes an online community of publishers. Many publishers share ideas and suggestions with other members of the community. Also, they help beginners and novice bloggers to get the most out of this global ad network.
PropellerAds Review: Pros
Many Ad Formats
As noted earlier, you have the option to choose from a slew of ad formats while monetizing a website or blog site using PropellerAds. Hence, you can generate more revenue by choosing ad formats that complement the nature and needs of your content perfectly.
Several Payout Models
PropellerAds allows you to choose from several cost models – cost per acquisition (CPA), cost per click (CPC), and cost per mile (CPM). Hence, you can increase revenue by choosing the appropriate pricing model according to your verticals.
Multiple Payment Options
PropellerAds transfers payments every week on Thursdays. Also, it makes it easier for you to receive payment by supporting many payout methods – wire transfer, debit/credit cards, PayPal, American Express, UnionPay, and ePayments.
No Traffic Requirements
Most ad networks consider the number of monthly website visitors as the primary criterion while reviewing a website or blog site. But PropellerAds creates opportunities for you to monetize your site regardless of its monthly website traffic.
Low Payment Threshold
PropellerAds has set the minimum payment threshold at $5. Hence, it becomes easier for small publishers and novice bloggers to earn money every week on Thursdays if their revenue is more than $5.
Automation
Propeller Ads automates many recurring activities using AI technologies. It optimized ads automatically based on real-time data using AI. Likewise, it leverages AI to help beginners choose the optimal ad format for their blog sites.
Fast Activation
It is one of the ad networks that keep review processes simple and short. Beginners and novice bloggers always opt for PropellerAds to leverage fast activation regardless of the size of website traffic.
PropellerAds Review: Cons
Preset Quality Standards
PropellerAds assesses the user experience of your website or blog site as part of the review process. It reviews a website’s UI and UX using a set of parameters. Hence, you cannot generate more revenue unless your website meets the quality standards set by the ad networks.
Varying Ad Revenue
You can use PropellerAds to monetize both English and non-English websites. However, the ad network generates more revenue for English websites than for non-English websites. Many bloggers look for alternatives to monetize non-English websites more efficiently.
No Support for Specific Website Traffic
You cannot opt for PropellerAds to monetize for all types of website traffic. PropellerAds does not support specific website traffic like torrents, adults, and copyright-infringing content. Hence, you should choose this ad network only when your website does not get traffic from these sources.
Conclusion
PropellerAds is currently one of the steadily growing ad networks. It helps beginners and experienced bloggers earn recurring revenue by supporting multiple ad formats and cost models along with a low payment threshold and no minimum traffic requirement. But you must compare PropellerAds with other leading ad networks to choose the best option to monetize your blogs.
While monetizing a website, content creators and publishers have the option to choose from many ad service platforms and applications. AdSense is an ad-serving application launched by Google, while Ezoic is a Google award-winning ad platform. Often bloggers describe Ezoic as one of the most popular alternatives to Google AdSense.
According to the usage statistics posted on SimilarTech, Google AdSense is currently used by 3,448,200 websites. At the same time, 23,731 websites use Ezoic to generate revenue by monetization with ads. But you cannot increase ad revenue only by choosing an ad network based on its market share. It is always important to compare Ezoic and AdSense based on their key features, pros, and cons.
AdSense
Google AdSense creates opportunities for you to generate recurring ad revenue by monetizing websites, blogs, and YouTube videos. Also, the ad network allows advertisers to run ads in multiple formats – text, images, videos, and HTML. Here is a video guide to the Google Adsense ad network.
The free-of-charge ad network serves contextually relevant ads on a webpage based on its content as well as the visitors. The ads served by AdSense are designed by advertisers. However, Google evaluates a website elaborately based on predefined AdSense guidelines.
You can monetize a website using AdSense only after publishing 30 to 35 unique articles or blogs. Also, you need to ensure that your website includes specific pages like About Us, Privacy Policy, Contact Us, and Terms and Conditions.
Ezoic
Ezoic monetizes a website by improving user experience and ad performance simultaneously. It is one of the ad networks that optimize the user experience and ad performance using new-generation technologies like artificial intelligence (AI), machine learning (ML), and big data analytics. Here is a detailed review of the Ezoic Ad network.
While monetizing a website using Ezoic, you have the option to leverage a slew of tools and solutions, including a multivariate ad testing tool, a video player, and big data analytics. You can use Ezoic to monetize a website regardless of its monthly traffic.
But Ezoic provides additional benefits and access to more ad partners if the website has more than 10000 monthly sessions. Several bloggers have highlighted how they increased ad revenue significantly after switching to Ezoic from leading ad networks, including AdSense.
In this blog, we have analyzed the ad networks for bloggers: Ezoic vs AdSense, and listed out 9 Major Differences, which will help you in making a decision
Ezoic vs AdSense
Joining Criteria
Both Ezoic and AdSense monetize websites regardless of the number of monthly sessions. But they require you to write the website in one of the languages supported by AdSense and publish only unique content. Ezoic prohibits you from running websites using unethical techniques like copying content from other sites and auto-generating content using content creation tools.
Integration
Content publishers can integrate Google AdSense into their websites simply by pasting a small piece of code in the header.php file. Bloggers not proficient in web technology must refer to online sources to trace the header.php file. However, content publishers have to put in extra time and effort to integrate Ezoic into a website. Also, they often have to solve several configurations and integration issues while starting with Ezoic.
Ad Layouts
Both AdSense and Ezoic support ad layout customization. But Ezoic makes it easier for content publishers to evaluate and compare multiple ad layouts using a variety of parameters by providing an AI-driven layout tester. It recommends the best-performing ad layouts by analyzing a large amount of website data. Users also have the option to place ads in the desired area and customize the settings of individual ads.
Ad Optimization
Both AdSense and Ezoic facilitate ad testing. But AdSense requires publishers to test ads manually. Often publishers find the manual ad testing results inaccurate and unreliable. Ezoic simplifies and improves ad testing by providing an AI-powered ad tester. The ad tester helps publishers test ads and measure user experience simultaneously. Also, the tool recommends the best-performing ad layout to publishers by a large number of data points.
Number of Ads
Ezoic, unlike AdSense, maximized ad revenue by displaying more ads on a web page without affecting the user experience. The ad network sometimes increases the number of ads displayed on a web page to more than 10. The increase in the number of ads makes Ezoic more effective than AdSense in increasing ad revenue. However, you must perform elaborate testing to ensure that the additional ads do not impact your website’s user experience adversely.
Site Performance
Unlike AdSense, Ezoic emphasizes increasing ad revenue by making a website deliver a better user experience. The tool provided by the ad network helps content publishers measure the performance of a website using a slew of parameters, including loading speed, session duration, and bounce rate. Also, they can boost the website’s performance by fixing the issues highlighted by the tool.
Ad Revenue
AdSense shares 68% of ad revenue with content creators and publishers. On the other hand, Ezoic allows publishers to choose from two revenue-sharing options – 10% of revenue share and ad-funded. But Ezoic beats AdSense in the category of RPM. It helps content creators increase ad revenue consistently by increasing the number of monthly sessions. That is why; many bloggers these days switch from AdSense to Ezoic to earn more.
Payment
Both Ezoic and AdSense have set payment terms at net of 30 days. Hence, you will receive in March the ad revenue earned in January. But AdSense has set the minimum payout at $100, while Ezoic has set the minimum payout at $25. Both ad networks support multiple payment methods, including bank transfers, wire transfers, and paper checks. Ezoic, unlike AdSense, supports PayPal as a payment method.
Customer Support
While using AdSense, publishers lack the option to get proactive customer support. They often solve issues by finding solutions from online forums and sources. However, websites do not face major issues if AdSense is integrated accurately. On the other hand, Ezoic is one of the ad networks that offer solid customer support. Hence, it becomes easier for content publishers to set up Ezoic and solve emerging issues.
Ezoic vs AdSense: The Final Verdict
Many bloggers switch from AdSense to Ezoic to generate more ad revenue. But you must remember that Ezoic is a Certified Google Publishing Partner. It requires you to write the website in one of the AdSense-supported languages. Also, your website must use tools complying with Google AdSense policy.
AdSense and Ezoic differ from each other in many aspects. You should compare the website monetization options using a slew of parameters. At the same time, you must keep in mind the monthly sessions of your website while choosing from Ezoic vs AdSense.
While monetizing their websites and blogs, content creators and content publishers often opt for Google Ads and Google AdSense. Many content creators these days look for Google AdSense alternatives to generate more income regularly. Unlike other ad networks, Mediavine shares 75% of its revenue with content creators. A content publisher can earn more ad revenue if his site produces more than 5 million ad impressions over the last 30 days. Here is a list of 17 Ad networks for bloggers.
Mediavine describes itself as a full-service ad management platform. In addition to helping content creators create and manage ads, Mediavine focuses on optimizing a website’s user experience and search engine performance. It further aims to help digital content creators build sustainable businesses. Over the last 16 years, Mediavine has been helping over 7500 content creators to earn recurring revenue. But you must remember that Mediavine, like other ad networks, has its own pros and cons, so let’s do a Mediavine Review in-depth to understand them.
Mediavine Review
Mediavine helps content creators monetize a wide variety of websites and blogs – lifestyle, health, fitness, education, entertainment, fashion, travel, crafts, and DIY websites. However, a content creator can monetize his content through Mediavine only by meeting the minimum traffic requirement – 50000 sessions per month. That is why; a content creator should consider Mediavine only after getting 50000 monthly sessions. Also, Mediavine prefers content creators who produce original and engaging content.
Key Features
The team at Mediavine makes the ad network stand out from the crowd by including a slew of innovative features. According to its official website, Mediavine differentiates itself from popular ad networks by supporting automatic and dynamic ad placements, working only with premium partners, and boosting website speed using lazy loading. Also, Mediavine helps content creators to monitor the quality and performance of ads in real-time and monetize their videos effectively using a new-generation video player.
Onboarding Process
Mediavine informs content creators that their application is approved by sending an email. Also, the ad network requires the content creators to sign a contract in digital format. The onboarding procedure starts once the content creator accepts the terms set by Mediavine. The team at Mediavine helps the content creator to optimize various aspects of his website. Also, the content creator has to install a script wrapper that will generate ads dynamically and automatically.
Real-Time Ad Tracking
Unlike specific ad networks, Mediavine believes in keeping everything transparent. The content creators can use the robust reporting system provided by Mediavine to assess the performance of individual ads. They can further generate reports to differentiate between the ads that are performing well and the ads that are performing poorly. Likewise, the content creator can use the Mediavine dashboard to measure and track revenue from each ad. He also has the option to turn on or turn off specific ads directly from the dashboard.
Revenue Sharing
As mentioned earlier, Mediavine shares over 75% of ad revenue with content creators. The content creators can get 80% of the revenue by producing 5 million ad impressions and 90% of ad revenue by producing 15 million ad impressions. Mediavine further adds a bonus to the ad revenue when the content publishers have joined its loyalty program. Hence, a content creator can earn more ad revenue regularly using multiple options – increasing ad impressions and joining the Mediavine loyalty program.
Payment Threshold and Options
Like other ad networks, Mediavine supports a variety of payment options – PayPal, paper checks, domestic ACH, international ACH, and wire transfers. However, the payment options used by the ad network vary according to the amount of ad revenue. Also, Mediavine has set the minimum threshold for payouts at $ 25. It transfers the payment to content creators 65 days after the end of the month. For instance, a content creator will receive the ad revenue earned during January only on the 5th of April.
Mediavine Review: Pros
- Mediavine helps content creators and publishers earn more revenue by providing a variety of options. In addition to sharing 75% of ad revenue with content creators, Mediavine has launched a loyalty program. Also, the ad network shares 90% of ad revenue with a content creator when he gets 15 million ad impressions.
- Mediavine outperforms other ad networks in the category of customer support. Unlike other ad networks, Mediavine has linked each email ID with a human customer support executive. The customer support executive resolves various issues proactively by responding to the email in real time.
- A content writer can join Mediavine to generate recurring revenue without dealing with multiple ad networks. Instead of spending time managing ads, he can focus only on improving content quality and boosting ad performance. Also, he can rely on Mediavine to ensure that the ads are displayed to the right audience.
Mediavine Review: Cons
- The eligibility requirements set by Mediavine do not allow content writers to monetize new blogs or websites. The bloggers have to post fresh content regularly and promote the website aggressively to get 50000 sessions per month. Hence, bloggers can monetize content through Mediavine only after popularizing their content.
- Mediavine displays 5 ads on a single page. Hence, it requires content writers to write articles and blogs with more than 1000 words. The content creators cannot leverage Mediavine ads by writing content with less than 500 words. Also, they have to optimize the large and HD images to accommodate ads on the same web page.
- The content creators and publishers cannot integrate Mediavine with other ad networks. They have to display ads only through the Mediavine network. Many bloggers these days generate more revenue by displaying ads through multiple ad networks. They have to remove the existing ads from the website to join Mediavine.
Things to Consider
Unlike other ad networks, Mediavine emphasizes exclusivity. A content creator cannot earn revenue from other ad networks after joining the Mediavine network. Hence, a content creator should join Mediavine to get over 75% of ad revenue without dealing with multiple ad networks. But he can join the Mediavine network only after getting 50000 sessions per month. Also, Mediavine will check if the content published on the website is fresh, original, and engaging.
Webmasters often compare Mediavine with other popular ad networks, interested readers can check a comparison between Monomeric vs Mediavine.
Mediavine attracts content creators by sharing more than 75% of ad revenue. The content creators can earn more revenue by increasing ad impressions and joining the loyalty program. But Mediavine, like other ad networks, has its advantages and disadvantages. Every content creator must perform elaborate Mediavine reviews to monetize his website or blog by joining the right ad network.
Raptive (earlier known as AdThrive) is currently one of the most preferred website monetization tools. It is hugely popular with content creators and publishers that run lifestyle blogs covering niches like food, travel, parenting, and do-it-yourself. AdThrive/Raptive is one of the display ad networks that share up to 75% of ad revenue with bloggers.
Also, it creates opportunities for bloggers to increase ad revenue by providing $13 to $15 ad revenue per thousand impressions (RPM). But Raptive approves a blogger’s application only when his website has over 100000 page views per month. Also, it verifies a website’s monthly page views based on Google Analytics.
Here is the detailed AdThrive Review for your reference. The minimum traffic requirements make it challenging for bloggers to monetize their websites in a short amount of time. Many bloggers opt for Raptive alternatives to monetize sites that receive less than 100000 page views per month. Here are several AdThrive alternatives that you should consider to monetize your blog and earn recurring income.
7 Raptive/AdThrive Alternatives to Consider While Monetizing Your Blog
Google AdSense
The online ad service run by Google is one of the most popular Raptive alternatives. You can leverage Google AdSense to monetize a blog site regardless of its monthly traffic. Hence, the no minimum traffic requirement and easy approval process makes this ad network one of the best monetization tool for new blog sites.
In addition to supporting multiple ad formats, Google AdSense shares 68% of ad revenue with bloggers. However, you can use AdSense to monetize a website that is more than 6 months old. Also, you need to publish original and engaging content by complying with Google content policies. AdSense transfers the payment to bloggers only when their share of ad revenue crosses $100.
Ezoic
Ezoic is a modern website monetization platform that helps you increase ad revenue using artificial intelligence (AI) technologies. In addition to supporting multiple ad formats, Ezoic helps bloggers boost ad placement by providing an ad testing tool. Here is the detailed Ezoic review for your reference.
Also, you can monetize a blog site by choosing from two different versions of Ezoic according to the number of visitors. Ezoic is one of the ad networks that allow you to work with other ad networks. Also, it has a faster approval process than others.
But you can receive payment only when your share of ad revenue crosses $20. Ezoic is popular with bloggers looking for Raptive alternatives to monetize lifestyle websites. But beginners find the onboarding process complex if they are not proficient in web technologies.
Monumetric
The popular alternative to AdThrive is set up by content publishers. Monumetric helps bloggers to monetize a wide range of websites that publish high-quality content. Also, it allows bloggers to choose from four distinct plans – Proper, Ascend, Stratos, and Apollo – according to their website traffic. Here is a detailed Monumetric review for your reference.
Monetize makes it easier for you to monetize a blog site by providing support from the beginning. But you can monetize a blog site using Monumetric when its monthly page views exceed 10000. Also, Monumetric monetizes websites built using WordPress or Blogger.
Monumetric requires you to pay $99 as set-up fees when your site’s monthly page views are less than 8000. At the same time, the minimum traffic requirements may make it difficult to use this Raptive alternative to monetize a new blog site.
Mediavine
As a popular AdThrive alternative, Mediavine shares 75% of ad revenue with bloggers. Also, it helps them increase ad revenue by working with premium content publishers. In addition to supporting multiple ad formats, Mediavine provides robust ad support services.
But you can leverage Mediavine to monetize a website with more than 50000 page views per month. Also, Mediavine has a longer and stricter onboarding process than other Raptive alternatives. Hence, you should not consider this full-service ad platform to monetize a new blog.
You can leverage Mediavine to monetize a blog in the long run. Hence, you need to implement a strategy to increase website traffic steadily, along with publishing original long-form content frequently.
Infolinks
Infolinks is popular with bloggers as a contextual ad network. In addition to supporting multiple ad formats, Infolinks connects bloggers with premium advertisers. It helps them increase ad revenue by showing ads according to contextual keywords. You can leverage Infolinks to monetize a website regardless of blog niche. Here is the detailed Infolinks review for your reference.
Also, Infolinks allows you to monetize a website regardless of the language or traffic. But Infolinks allows advertisers across regions to display ads on your network. Hence, you cannot increase ad revenue consistently if readers from developing countries click on your ads. However, Infolinks allows you to increase ad revenue by monetizing the website using multiple ad networks.
Media.Net
This AdThrive alternative is popular with content creators as a contextual ad network. Media.Net creates opportunities for bloggers to increase ad revenue by partnering with Yahoo and Bing. You can leverage the partnership to monetize your blog site by displaying search ads.
In addition to supporting multiple ad formats, Media.Net displays ads on your site according to the nature and type of content. You can use Media.Net to monetize a website regardless of its monthly traffic. But you should consider the ad network if the majority of website traffic comes from USA, UK, Canada, and Australia.
Valueimpression
This Vietnamese ad network enables bloggers to access a premium ad inventory. Valueimpression connects content publishers with premium advertisers. At the same time, it creates opportunities for bloggers to earn ad revenue for each impression received by their websites.
In addition to supporting multiple ad formats, Valueimpression helps publishers track ad performance and revenue. But you can consider this Raptive alternative only when your website receives 100000 visits per month. You can earn $2 to $10 RPM if your application is approved by Valueimpression.
Conclusion
Every lifestyle blogger aspires to monetize his website or blog site using AdThrive or Raptive to increase ad revenue consistently. But a blogger can monetize his website using Raptive in the long run when its monthly page views cross 100000. You should leverage several Raptive/AdThrive alternatives to monetize their blogs receiving less than the required page views per month.
Both individuals and enterprises these days create and publish a variety of blogs on a regular basis.
According to the latest blogging statistics posted on First Site Guide,
“Around 7 million blog posts are published per day and 77% of people regularly read blogs online.”
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The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different from other paid advertising networks? I get these questions everyday and so I thought of preparing this Google Adsense Guide for website owners.
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