Email Marketing
Essays in Email Marketing.
9 articles
B2B Email Marketing Best Practices 2025
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new-age communication tools like search engine optimization, social media marketing, instant messaging, and intel
Nov 25, 2024 · 12 min read 3.1k views
Email Segmentation Strategies for Savvy Marketers
According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four t
May 02, 2024 · 6 min read 1.7k views
9 Common Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primar
Feb 20, 2024 · 5 min read 3.5k views
What is Domain Warming and how does it affect Email Deliverability?
87% of marketers disseminate different forms of content by sending emails. However, they cannot make email marketing campaigns successful only when the right customer receives the right content at the right time. Email marketers have to ove
Feb 04, 2024 · 5 min read 596 views
Best Email Marketing Tools in India
According to Statista, 73% of marketing executives in India have handled email marketing campaigns internally. The statistics suggest that companies and startups in India use emails as a digital marketing channel to connect and communicate
Dec 24, 2023 · 8 min read 3k views
Best B2B Email Marketing Software
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing c
Oct 11, 2023 · 6 min read 2.7k views
Email Capture Tools that are Still Relevant in 2023
While implementing inbound and outbound marketing strategies, enterprises these days focus on developing and nurturing relationships with prospective customers. They establish relationships with prospective customers through multiple market
May 03, 2023 · 5 min read 1.7k views
Cold Email Marketing Strategy: A Quick Guide
While running email marketing campaigns, businesses generate and convert leads by sending both warm emails and cold emails. They send warm emails to contacts that have opted in to receive messages. But marketers send cold emails to receiver
Oct 16, 2021 · 9 min read 522 views
Combining SEO and Email Marketing for Better Results
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describe
Apr 18, 2021 · 5 min read 2.8k views