Internal Linking SEO Best Practices

While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page to other web pages on the same domain.

But they contribute to improving the website’s user experience and search engine visibility. You can improve the website’s internal link structure to accomplish 3 important goals:

You can interlink the web pages on the same domain using a variety of internal links:

You can easily check a web page’s internal link structure using Google Search Console or one of the internal link checker tools. You can check out these handy tools:

But your search engine optimization (SEO) strategy must focus on adding the right internal links to every web page. You need to ensure that the internal links help the search engines understand 3 important things –

You must implement a slew of internal linking SEO best practices to choose and add the right internal things to a web page in the right way.

Internal Linking SEO Best Practices to Boost a Web Page’s Internal Link Structure

1. Focus on Helping Visitors to Navigate the Website

As mentioned earlier, internal links help search engines understand a website’s information structure and help visitors to navigate the website. While adding internal links to a page, you must focus only on keeping the visitors engaged. You need to ensure that each internal link is highly relevant to the content or topic. The relevancy is essential to make the visitors click on the internal links to access other pages. The enhanced user engagement will contribute hugely towards improving the web page’s search engine ranking.

2. Create Relevant and Related Content

You can add relevant internal links to a web page only when your website has a lot of content. In addition to posting content regularly, you need to focus on relating the fresh content to existing content organically. You must complement the SEO strategy with a content strategy that focuses on creating fresh content that adds value to the existing content. The additional and related content will help you to add relevant internal links to every new web page.

3. Keep Each Internal link Contextual

You cannot increase a web page’s search engine visibility without interlinking relevant pieces of content. While building the page’s internal link structure, you must interlink the URL to other URLs based on the relevance of the topic. For instance, I found it much easier to interlink web pages based on topical relevance by posting a series of blogs on lead nurturing – What is Lead Nurturing?, Benefits of Lead Nurturing, and Lead Nurturing Strategies That Work. As the multiple pieces of content cover important aspects of the same topic or concept, you can increase the page’s SEO strength by interlinking the web pages organically.

4. Keep the Internal Link’s Default State Intact

Unlike dofollow links, nofollow links do not pass a web page’s link authority to or share link juice with other web pages. Hence, they do not contribute to increasing the web page’s search engine ranking. On the other hand, dofollow links make the web page share link juice with other pages. While adding internal links to a web page, you must maintain their default state by not adding the attribute – rel=nofollow.

5. Don’t Stuff Keywords in the Anchor Text

There was a time when it was a common SEO practice to embed keywords in the anchor text while interlinking web pages. You must remember that search engines nowadays consider keyword stuffing in anchor texts as spam. Instead of stuffing specific keywords, your internal link-building strategy must focus on keeping the anchor texts relevant and contextual. You can easily interlink web pages based on topical relevance keeping the anchor texts contextual to the paragraph or section.

6. Restrict the Number of Internal Links

Many search engine optimizers believe that additional internal links make a web page rank higher on SERPs. The leading digital marketers advise you to add about 100 internal links to a web page. But you must keep in mind the length of the content while adding internal links. It is advisable to add an internal link for every 300 pages. However, it is always important to keep the internal links both relevant and contextual. Your internal link-building strategy must focus on the quality of internal links instead of the number of internal links.

7. Add Related/Recent/Popular Post Section

You can interlink a new page to existing web pages organically by adding related posts, recent posts, or popular posts section. The section will appear at the bottom of the blog post or article. In addition to transferring link juice to the new web pages, these sections will not require you to focus on internal link placement. You can use various plugins to add recent posts or popular post sections to the web page. But you must remember that the plugins often do not display related posts accurately. You must test the related posts displayed on each page to boost its internal link structure.

8. Avoid Internal Link Building Automation

Many digital marketing professionals these days use internal linking plugins and tools to build a web page’s internal link structure without putting in extra time and effort. But you must remember that these plugins and tools focus only on search engines and ignore website visitors. Also, they interlink web pages without providing the right link juice to each web page.

The internal links boost a web page’s search engine ranking by making the search engine understand the value of web pages, the relevance of web pages, and the interrelationship between the web pages. You can easily convey the information to search engines clearly and effectively by implementing these internal linking SEO best practices. Also, you should maintain a handy on-page SEO checklist and a WordPress SEO checklist and always follow that while posting new content.

According to the mind-bottling SEO stats posted on Inter-Growth.co,

“61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.”

Your business can easily generate more leads and drive sales conversion by implementing search engine optimization (SEO) strategies. You can leverage a slew of SEO tools to automate common SEO tasks like website SEO audit, keyword research, link building, rank checking, and competitor analysis. However, you also have the option to perform many SEO tasks with just a single click using Chrome extensions for SEO.

While implementing and reviewing SEO strategies, you can leverage the extension to accomplish a specific SEO task with the click of a mouse. The Chrome Web Store allows you to choose from thousands of Chrome SEO extensions. Each of these Chrome extensions helps you to accomplish a particular SEO task by adding the required functionality to the web browser.

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As a web address, a unique resource locator (URL) depicts the location of a web page, file, or website on the internet. Each URL consists of six important components – protocol, sub-domain, domain, top-level domain, subfolder, and slug. Major search engines recommend webmasters to keep a website’s URL structure simple, readable, and structured. Google advises webmasters to keep the URLs appealing and understandable for users by organizing the website content logically.

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Search engine optimization (SEO) is one of the digital marketing strategies that help small businesses compete with large and multinational companies. Small companies and startups run SEO campaigns to grow organic website traffic, improve brand awareness, and increase leads in a cost-efficient way.

However, search engines update their algorithms frequently and consider new search signals regularly. The frequent changes and updates make SEO complex and challenging. Large enterprises overcome SEO challenges by hiring additional search engine optimizers and content creators.

However, small businesses overcome existing and emerging SEO challenges through automation. They automate routine SEO activities and tasks by leveraging the best SEO tools for small businesses. Some of these firms implement free SEO tools, while others use the free version of premium SEO tools.

Hence, your company or startup can use a wide range of tools to automate various SEO tasks and activities. But you cannot boost SEO automation without combining multiple SEO tools. We are making it easier for you to drive SEO automation by discussing some of the SEO tools used widely by small businesses.

Overview of 17 Best SEO Tools for Small Businesses

1. Google Search Console

The free SEO tool provided by Google helps you measure and track a website’s search performance using various metrics. After adding your website to Google Search Console, you can measure its traffic using a slew of filters – search type, search query, device, country, and search appearance.
At the same time, you can use Google Search Console to detect and fix issues affecting your website’s search performance. You can identify the pages indexed and excluded by Google by generating index coverage reports. Also, you can boost the website’s search visibility by differentiating high-performing pages from low-performing pages.

2. Google Keyword Planner

The design goal of the tool is to help users find the most relevant keywords for Google Ads. However, Google Keyword Planner is used widely by SEO professionals to get keyword suggestions for a specific product, service, or business. In addition to suggesting relevant keywords, the tool shows monthly searches for each keyword.
You can leverage the free tool by planning ad campaigns and defining advertising goals. Google Keyword Planner will suggest keywords and popular keyword ideas according to the predefined advertising goal. You can use the keyword ideas strategically to boost your website’s search engine visibility.

3. Google Trends

The tool provided by Google helps you boost SEO campaigns by understanding what your target audiences are searching for. In addition to showing trending search queries, Google Trends shows the search performance of the exact and related keywords over a period of time.
You can use the tool to find popular search queries for a specific search term. Also, you can find more relevant search queries using filters like region, category, and search type. Hence, you can leverage the tool as one of the best SEO tools for small businesses to conduct competitive keyword research and identify events triggering search volume spikes.

4. Ahrefs

The Lite edition of this premium SEO software tool is hugely popular with small businesses. Your firm should consider Ahrefs to automate important SEO tasks like keyword research, website audit, competitor analysis, and keyword rank tracking. Also, the tool helps you find content ideas and link-building opportunities.
You can use the Site Explorer provided by Ahrefs to identify keywords and web pages ranking higher on search engine results pages. Likewise, the tool helps you understand what keywords and content help your competitors increase website traffic organically. You can implement these ideas and insights to outperform competitors by boosting your SEO strategies.

5. Moz

Moz allows you to use a slew of free SEO tools. You can use the keyword research tool provided by Moz to find traffic-driving keywords. Likewise, you can get actionable insights using the competitor analysis tool. At the same time, the link explorer tool helps you find link-building opportunities by exploring over 40 trillion backlinks.
Moz provides a domain analysis tool that helps you calculate the probability of your website appearing at the top of search results using many metrics. Each of these SEO tools for small businesses helps you boost SEO campaign performance by leveraging huge sums of online data. Also, you can use the desired SEO tools without increasing overheads.

6. Semrush

Semrush is an all-in-one digital marketing software package. The premium software suite comes with an SEO toolkit. You can leverage the SEO toolkit provided by Semrush to automate crucial SEO activities like website audit, on-page SEO, keyword research, competitor analysis, and keyword rank tracking.
Also, the SEO toolkit helps you boost a website’s search visibility by finding link-building opportunities. You can use the tool provided by Semrush to audit backlink profiles, find backlink gaps, identify toxic backlinks, and analyze competitors’ backlink profiles.

7. Rank Ranger

You can consider this premium SEO software to leverage custom rank tracking. Rank Ranger helps you boost SEO campaigns by tracking the search performance of your website for specific keywords. You can use the tool to identify your top competitors and track the search engine ranking of their websites.
Hence, it becomes easier for you to boost the search visibility of the website by working on low-ranking keywords. Rank Ranger allows you to customize the keyword rank tracking process by generating daily, monthly, or weekly reports.
You can further track the search ranking of the desktop and mobile versions of the website across multiple search engines, including Google, Bing, and Baidu. But you have to combine Rank Ranger with other SEO tools to automate additional SEO activities.

8. Screaming Frog SEO Spider

You cannot boost a website’s search engine visibility without focusing on technical SEO. Your SEO strategy must focus on identifying and fixing all technical issues that make it difficult for search engines to crawl and index the website. Screaming Frog SEO Spider makes it easier for you to find common SEO issues by conducting online website audits.
You can leverage the distinct SEO software to find many SEO issues, including duplicate content, broken links, and faulty redirects. Also, Screaming Frog helps you improve the page title and meta descriptions of web pages. You can use this software to fix technical issues in 500 URLs without escalating costs.

9. Surfer

The premium software simplifies SEO strategizing by providing a content editor and a keyword research tool. You can use the content editor provided by Surfer to optimize content for search engines using artificial intelligence (AI) algorithms. At the same time, the keyword research tool provided by Surfer helps you find and embed the most relevant keywords in the content.
It helps you create relevant content by understanding what type of content your competitors publish. You can increase your website’s search engine visibility by conducting site and content audits using the useful tool provided by the software. Small businesses access the premium software by creating a free account.

10. SimilarWeb

Free tools provided by the premium software help you understand and analyze website traffic using multiple metrics. In addition to sharing insights gained by analyzing your website traffic, SimilarWeb helps you compare your website traffic with the traffic of competitor websites.
The dashboard provided by the software helps you boost SEO activities by generating reports based on real-time website traffic data. At the same time, the market intelligence tools provided by SimilarWeb make it easier for you to understand the behavior of the target audience. But you have to spend money to avail of the premium tools and solutions provided by SimilarWeb.

11. Ubersuggest

You can use Ubersuggest to boost your SEO strategies by understanding what strategies work for your competitors. The tool helps you gain insights into the SEO and content marketing strategies used by your competitors. Also, you can leverage Ubersuggest to detect relevant keywords, get content ideas, and find link-building opportunities.
Hence, you should consider this premium SEO tool to understand and emulate the SEO strategies used by competitors. But your team can use Ubersuggest for free only for 7 days on a trial basis. You have to subscribe to a lifetime or monthly pricing plan to use the software in the long run.

12. Exploding Topics

It becomes easier for you to outperform competitors when your SEO strategy detects the right topics and keywords early. Exploding Topics helps you find keywords and topics that are currently trending but yet to become popular.
You can use the premium software to find trending topics and keywords based on specific categories like startup, e-commerce, software, health, fitness, finance, and fashion. Also, you can pick the right topics and keywords by evaluating their growth over a period of time.

13. Yoast

Yoast is currently the most popular SEO plugin for WordPress. You must consider this premium software while optimizing a WordPress website for search engines. The features and tools provided by Yoast help you optimize a web page for specific keywords. At the same time, the software makes it easier for search engines to crawl and index web pages by generating XML sitemaps.
The content analysis tool provided by Yoast helps you optimize content for search engines despite having no technical knowledge. Also, you can use the bulk editor to update page titles and meta descriptions in minutes. However, the free version of Yoast lacks some of the advanced features and tools provided by Yoast Pro.

14. SEOquake

You can use the popular SEO toolkit as a browser extension. Hence, it becomes easier for you to assess the search performance of your own website and competitor websites. The SEOquake helps you conduct website audits in real time.
Also, you can use it to gather elaborate information about the internal and external links on a web page. At the same time, SEOquake allows you to choose from a slew of SEO parameters while evaluating a website.

15. RankIQ

This SEO toolkit is developed to cater to the needs of individual bloggers and businesses running blogs. You can use RankIQ to reduce the time and effort required to optimize a blog post. It helps you choose the best blog topics by evaluating relevant topics using relevance and score.
Also, you can use the writing assistant provided by RankIQ to optimize both new and existing blog posts. The software helps you choose the most relevant keywords by suggesting low-competition keywords with high-traffic potential.

16. Seobility

Seobility is a premium SEO toolkit. It comes with features and tools to facilitate on-site audits, keyword rank tracking, and backlink analysis. Seobility conducts on-site audits by crawling the whole website including external and internal links. Also, it tracks the ranking of keywords across cities and countries.
It finds link-building ideas and opportunities for your SEO project by analyzing the link profiles of competitor websites. You can use the basic version of the software for free. But the version allows you to optimize a single website project. You have to upgrade to premium versions of Seobility to optimize multiple websites and crawl additional web pages.

17. SEOptimizer

The SEO audit and reporting tool provided by SEOptimizer is popular with small businesses and startups. You can consider premium SEO software to conduct SEO audits comprehensively and regularly. The audit reports generated by the software help you understand the changes and improvements required to boost your website’s search engine ranking.
At the same time, you can boost SEO activities using an SEO crawling tool, keyword research tool, and keyword tracking tool. The API provided by SEOptimizer enables you to create custom SEO solutions based on over 100 data points. You can use the software for 14 days by opting for a free trial option.

Final Words

As a cost-efficient digital marketing strategy, SEO helps small businesses beat the competition. However, frequent search engine algorithm changes make SEO complex and challenging for small businesses. Small companies and startups overcome various SEO challenges using the best SEO tools for small businesses.
However, you should remember that each SEO tool automates specific tasks and activities. You cannot boost SEO automation without using multiple SEO tools. It is always advisable to keep in mind the SEO tasks to be automated while comparing and evaluating these SEO tools popular with firms with low digital marketing budgets.

In addition to adding credibility to business websites, blogs drive lead generation, nurturing, and conversion strategies. Businesses publish blog posts regularly to convert website visitors into leads. Also, they use blogs as a tool to convert the leads into customers by providing relevant and targeted content according to their current position in the sales funnel.

But an internet user has the option to access more than 500 million blog sites. Also, content creators and marketers publish over 700 million new blog posts every month. Hence, your business can leverage this powerful marketing tool only by making your blogs stand out from the crowd. You can generate and nurture more leads only when the blog readership grows consistently.

While exploring ways to increase blog traffic, you must focus on identifying the right traffic sources for the blog. Also, you must optimize the blog site regularly to boost its user experience and search visibility. However, it is also important to adopt some of the ideas and best practices used by bloggers and marketers to increase blog traffic in both the short and long runs.

9 Ideas You Should Implement to Increase Blog Traffic Consistently

1. Choose the Right Blog Topics

While planning and creating content, bloggers have the option to consider a wide range of topics. But you cannot increase blog traffic if the targeted readers are not searching for or interested in the topics. That is why; you must come up with great blog post ideas to attract and engage more readers. At the same time, you must focus on creating evergreen content that will remain relevant and popular in the longer run.

2. Implement SEO Techniques

Websites and blog sites these days get 67.6% of all clicks through organic search. Hence, you can increase organic traffic to your blog only by considering over 200 factors considered by Google search algorithms while ranking websites. You can increase blog traffic organically by implementing two distinct sets of search engine optimization (SEO) techniques – on-page and off-page.

On-page SEO techniques help you optimize the content for search engines and readers by including the most relevant keywords, along with optimizing internal links, title tags, and URLs. At the same time, you can use a slew of off-page SEO techniques to increase blog traffic by increasing your site’s popularity and domain authority. It is also important to keep the SEO strategies dynamic to adopt emerging trends early.

3. Help Readers Access Additional Information

You can provide readers with in-depth information about a topic by writing long-form content. But you must allow users to gather additional information while reading the blog by visiting both internal and external web pages. You can boost the blog’s reader experience and search visibility by incorporating internal links and implementing internal linking best practices. At the same time, you can boost a blog’s search visibility by incorporating external links to popular and authoritative domains.

4. Include and Optimize Images

A study conducted by Buzzsumo highlights the effectiveness of the image-to-word ratio in increasing blog traffic. You can increase blog traffic and shares significantly by incorporating an image every 75 to 100 words. However, you must focus on creating shareable images using graphic design tools or hiring professional graphic designers. Also, it is important to right images, add context around images, and implement several image SEO tips.

5. Conduct Content Gap Analysis

You can increase blog traffic only by publishing content desired by targeted readers. Many marketers and bloggers conduct a content gap analysis to know if the published blogs meet readers’ needs and expectations. You can conduct content gap analysis using a variety of techniques. The results will help you to meet readers’ expectations by publishing better blog posts as well as updating published blog posts. Your strategy to increase blog traffic must consider conducting content gap analysis regularly.

6. Leverage the Popular Social Networks 

The average daily time spent on various social networking platforms has increased to 2 hours 27 minutes in 2022. Hence, you can increase both blog traffic and readership by diverting visitors to your blog site from popular social networks like Facebook, Twitter, and LinkedIn. You can increase blog traffic by sharing posts across social networks as well as building relationships with other bloggers. However, it is always important to choose and target the right social networks according to your readers.

7. Grow Your Email List Consistently

While promoting blogs on social media, you lack the options to understand the users’ expectations and needs. But you can connect with the relevant readers using a tried-and-trusted inbound marketing channel like emails. Your strategy to increase blog traffic must focus on growing the email lists and capturing the addresses of website visitors. You can even consider using many email-capturing tools and techniques to grow the email list and increase blog traffic consistently.

8. Promote Blog Posts in Online Communities

Netizens these days bond with others with shared interests by joining various online communities. Many professionals and readers even rely on other community members to gather information, share ideas, and get recommendations. You can diver relevant readers to your blog site by promoting your blog posts on online communities. However, you must join the communities and understand their cultures before sharing or promoting your blog posts.

9. Monitor and Analyze Blog Site Traffic

You need actionable insights obtained by monitoring and analyzing the blog site’s traffic. You can easily monitor and measure blog traffic using many website monitoring tools. In addition to tracking website traffic, these tools help you understand what sources divert visitors to the website and which blogs are more popular with visitors. You can analyze website traffic using a slew of metrics simply by integrating the web analytics tool into your blog site.

Conclusion

Your business can drive lead generation, nurturing, and conversion by posting fresh content regularly. But you must implement a strategy to increase blog traffic consistently from various sources. Your strategy must consider these ideas and best practices that help many blog sites and business websites get more traffic regularly.

This blog was republished in July 2023.

While building a website, website owners and web developers have the option to choose from a wide range of content management systems (CMS). However, a large percentage of website owners and developers opt for WordPress to reduce website development time and cost.

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Search engines like Google and Bing index and rank websites using search algorithms with over 200 ranking factors. The position and visibility of a website vary on search engine results pages (SERP) based on a variety of factors. Digital marketers and webmasters conduct SERP analysis to identify the factors that make a website achieve the top SERP position for website ranks higher on SERP for a particular topic or keyword.

The SERP analysis results help digital marketers refine search engine optimization (SEO) strategies by identifying opportunities to outrank competitors. Many digital marketers conduct SERP analysis as part of keyword research. They further adopt multiple approaches and use various tools while conducting SERP analysis. Our guide to SERP analysis aims to make it easier for beginners to understand the multistep process.

SERP Analysis Goals

According to Backlinko.com,

“The #1 result in Google’s organic search results has an average (click-through-rate) CTR of 31.7%. Also, the #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.”

The primary goal of SERP analysis is to identify what makes a website achieve the top SERP position for a specific keyword or topic. Digital marketers these days conduct SERP analysis to boost SEO strategies by gathering a variety of actionable information.

SERP Analysis Process

Digital marketers evaluate and compare the top-ranking websites using different approaches. But SERP analysis, as mentioned earlier, is a multistep process. Digital marketers follow five common steps regardless of the analysis approach or method.

1. Keyword Research

Before analyzing SERP, digital marketers define and list the targeted keywords. The list helps them to identify the keywords for which the website ranks and the keywords for which the website needs to rank. That is why; the comprehensive list includes keywords that are relevant and related to a specific industry. Digital marketers refer to the list to identify the content that ranks higher for each of these keywords. Also, the keywords help them to identify the existing content to be optimized and fresh content to be created.

2. Search Intent Identification

Search engines match content to search queries while displaying results to searchers. That is why; digital marketers need to identify the search intent associated with every keyword. After compiling the targeted keywords, they need to understand what searchers want while entering specific search queries. The understanding will help them to boost the search performance of existing content based on the logic behind the search queries entered by searchers.

3. Competitive Analysis

Digital marketers conduct competitive analysis with the aim to outrank competitors on SERP for specific keywords. But experienced digital marketers understand the difficulty of outranking Wikipedia, Quora, and other internet giants. They skip the keywords if the SERP is dominated by such internet giants. On other hand, they analyze the top-ranking content posted by competitors elaborately to understand what works and find opportunities to optimize the existing content.

4. Ranking Opportunities Search

While conducting competitive analysis, digital marketers always look for ranking opportunities. They find ranking opportunities by identifying keywords not used by competitors and measuring keyword length. They further beat the competition by creating similar content differently and innovatively. Also, digital marketers focus on finding long-tail keywords that are not highly competitive but meet the search intent.

5. Content Optimization

Finally, digital marketers leverage SERP analysis results to boost the search visibility of their website. They boost the website’s search visibility by creating fresh content as well as optimizing existing content. While creating fresh content, they focus on adopting a different approach. On the other hand, they optimize the existing content by embedding additional information, following the latest content trends, and including more relevant keywords. They further boost the content’s search performance by optimizing images by adopting image SEO tips and best practices.

SERP Analysis Metrics

While conducting SERP analysis, digital marketers primarily focus on targeted keywords and search engine ranking factors. But they must evaluate the top-ranking content using a slew of metrics to produce actionable results. Seasoned digital marketers improve the quality of SERP analysis results by incorporating key metrics like

SERP Analysis Tools

Often beginners and experienced marketers have to put in extra time and effort to conduct SERP analysis for multiple keywords. They simplify and speed up the analysis process using SERP analysis tools. In addition to automating the SERP analysis process, the specialized software solutions produce high-quality results using additional metrics. The beginners should consider some of these widely used SERP analysis tools.

SEMrush Position Tracking Tool: This tool facilitates SERP analysis by discovering local and global competitors, monitoring their search engine ranking for targeted keywords, and comparing search performance. Digital marketers can use this tool to track and review the search performance of up to 20 rivals for up to 5000 keywords.

Moz Pro SERP Analysis Tool: This SEO toolkit helps digital marketers to track the search engine ranking of their own website and competitor websites across computers and mobile devices. Users can boost SEO strategies by understanding what is working and what is not working. Likewise, they can uncover gaps and identify opportunities by monitoring the movement of competitors’ websites.

Ahrefs SERP Checker: This online tool supports SERP analysis by analyzing the websites occupying the top 10 SERP positions across 143 countries. In addition to tracking SERP position history, SERP Checker helps users estimate traffic data, assess the ranking difficulty and get detailed SEO statistics. The SEO statistics help them understand what makes competitors rank higher on SERP.

Mangools SERPChecker: It is one of the specialized tools that help users measure the SEO authority of top-ranking websites as well as identify their strengths and weaknesses. SERPChecker uses over 40 SEO metrics to depict the relevance of selected keywords and suggest opportunities to outrank competitors.

Major search engines include new ranking factors and update their search algorithms frequently. That is why; digital marketers need to make SERP analysis an ongoing process. They can leverage SERP analysis tools to evaluate the top-ranking website elaborately using multiple metrics. Also, the tools make it easier for digital marketers to refine SEO strategies by providing actionable information.

Search engine optimization (SEO) is often described as the process of improving the visibility of a web page or website on search engine results pages (SERPs). Digital marketers boost a website’s search performance by implementing a slew of on-page and off-page SEO strategies. But you must remember that the SEO Starter Guide published by Google links SEO exclusively with content.

According to Google Search Central,

“You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content.”

Major search engines like Google and Bing change and update their search algorithms frequently to boost the searcher experience and deliver better search results. Some of these major search engine algorithms often make many SEO techniques and best practices obsolete. But you can minimize the impact of search algorithm updates on your SEO strategy by focusing extensively on content planning, creation, and optimizations.

There are many SEO writing tools that make it easier for you to create and optimize content for search engines. You can leverage these widely used SEO content writing tools to optimize content for both search engines and searchers simultaneously. You can leverage these online content writing tools and solutions to produce content that increases organic search traffic to your website and keep the website visitors engaged.

19 SEO Writing Tools to Create High-Quality Content for Search Engines and Searchers

1) Grammarly

The search engines emphasize delivering error-free content to searchers. That is why; major search engines penalize content with spelling and grammatical errors. Grammarly helps you to create SEO-friendly content by identifying and fixing a variety of errors – spelling, grammar, clarity, punctuation, and engagement. In addition to highlighting various errors, the online content writing assistant helps writers fix these errors by suggesting replacements. The premium edition of Grammarly comes with a slew of additional features, including plagiarism detection.

2) Copyscape

Search engines do not penalize duplicate or copied content explicitly. But search engine algorithm updates always aim to deliver fresh and original content to searchers. That is why; you can boost the search visibility of an article or blog only by ensuring that the content is 100% original. Copyscape makes it easier for you to detect duplicate and plagiarized content before publishing an article or blog. Millions of content writers and digital marketers use this online plagiarism detection service to publish only original text content.

3) Ginger

You can use this widely used writing assistant tool in multiple formats – desktop application, mobile apps, and browser add-on. But each edition version of Ginger helps you to optimize content for both search engines and searchers in a number of ways – fixing grammatical errors, improving sentence structures, using appropriate wording and ensuring subject-verb agreement. You can use Ginger regularly based on multiple pricing plans. Some of these pricing plans allow you to avail of premium features like translation. Many content writers these days prefer Ginger to Grammarly as it supports over 40 languages.

4) Copywriterly

Based on your content writing needs, you have the option to choose from four distinct editions of Copywriterly – personal, startup, company, and enterprise. Each edition of Copywriterly enables you to optimize content for both search engines and searchers by leveraging a slew of online tools – grammar checker, duplicate content checker, keyword density checker, and word counters. At the same time, you can access an online SEO Content Guide to understand the key stages in SEO content writing and optimize content for search engines based on a variety of factors.

5) Surfer SEO

As its name suggests, this online writing assistant comes with features to speed up SEO-optimized content writing. You can create and optimize content for search engines using a slew of features provided by SEO Surfer – content editor, content planner, keyword research, SEO audit, and SERP analyzer. You can use the content editor provided by SEO Surfer to assess the search performance of the content written by you using over 500 on-page signals. Also, SEO Surfer helps you to boost the content’s search performance by improving the content score and improving individual ranking signals. You can use this popular SEO content writing solution by choosing from three different pricing options – basic, pro, and business.

6) MarketMuse

Market Muse is developed as an enterprise content planning solution. Many enterprises these days leverage this cloud-based writing solution to speed up and automate content creation using artificial intelligence (AI) algorithms. While using Surfer SEO, you can produce editor-ready drafts of content using a tool called First Draft. Likewise, you can use an online text editor to make the content readable and SEO-friendly based on real-time feedback and recommendation. Enterprise users can automate content creation and optimization activities using one of the three editions of Surfer SEO – trial, plus, and premium.

7) Topic

This popular online SEO writing tool helps content creators and digital marketers to create content that is optimized for search engines before publication. You can use Topic to curtain the time and effort required to create SEO-friendly content in several ways – finding appropriate keywords and headings; creating a comprehensive content outline, and optimizing the content for search engines based on real-time feedback. You have the option to choose from three distinct editions of Topic – starter, plus, and premium. Each edition currently supports five languages.

8) SEOtagg

SEOtagg is one of the SEO writing tools that modernize content research, creation, and management using AI algorithms. You can use this new-age content marketing and SEO writing solution to find content opportunities, create the first draft, and optimize the content for search engines by leveraging AI. At the same time, the robust text editor provided by SEOtagg helps you to evaluate the content according to the targeted search terms and your SEO strategy. You can use SEOtagg by choosing from four pricing plans – free, starter, pro, and guru.

9) Textmetrics

Unlike other widely used SEO writing tools, Textmetrics is not developed with features to optimize blogs and articles for search engines. Instead, this SEO tool focuses extensively on helping businesses and recruiters find potential candidates by optimizing job descriptions for search engines. You can leverage this online tool to write SEO job descriptions using AI algorithms. In addition to providing ready-to-use templates, Textmetrics helps you to find the most relevant keywords.  You can analyze and optimize your existing content by using Textmetrics for seven days on a trial basis.

10) Semrush Tools

This widely used SEO and digital marketing solution helps you to write and optimize content for search engines by providing two useful tools – SEO Content Template and SEO Writing Assistant. You can use SEO Content Template to create SEO-friendly content based on recommendations. The online tool will give recommendations by analyzing content on Google’s top 10-ranking pages based on your target keywords. At the same time, you can use SEO Writing Assistant to check and measure the SEO-friendliness of your content based on the targeted keywords.

11) Yoast

Yoast is currently the most popular SEO plugin for WordPress. You have the option to several editions to Yoast plugins according to your precise needs. Each of these Yoast plugins comes with built-in tools to optimize content for search engines. You can leverage these tools provided by Yoast to perform real-time content analysis. After writing the content, you can measure and improve its SEO-friendliness based on the overall SEO score displayed on the screen. Also, it helps you to boost the content’s search visibility by making simple but relevant changes. Here is a quick guide to using Yoast SEO.

12) AnswerThePublic

Before writing and optimizing content, content writers and search engine optimizers spend time gathering and evaluating content ideas. AnswerThePublic makes it easier for SEO writers to get relevant content ideas based on autocomplete data collected from leading search engines like Google. You can leverage the online tool to know the phrases searchers use and questions searchers ask according to your targeted keywords. You can use AnswerThePublic Pro to get content ideas based on any number of keywords and track search behavior changes.

13) On-Page Optimization Tools

The SEO writing assistant developed by Internet Marketing Ninjas helps you to create and optimize content by providing a slew of useful tools – keyword optimization tool, keyword density tool, header check tool, and link accounting tool. You can use these On-Page Optimization Tools to review the content similar to the way search engine spiders see the data. You can further leverage these tools to boost content’s search visibility using a variety of on-page SEO techniques without incurring extra expenses.

14) IsItWP Headline Analyzer

Major search engines consider headlines while analyzing and ranking content. Similarly, authentic and relevant headlines make your content more effective in keeping searchers and website visitors. While writing and optimizing content, you must focus extensively on creating and optimizing headlines. You can leverage IsItWP Headline Analyzer to analyze and evaluate headlines based on a slew of parameters – word count, word balance, headline length, common words, uncommon words, power words, and emotional words. The online tool helps you to optimize headlines for both search engines and searchers by improving the overall score to 70.

15) Google Trends

Often content writers find it challenging to pick a topic that is frequently searched by people. You can use Google Trends to compare and evaluate multiple search terms across regions, categories, and languages by launching Google Trends. The popular online service helps you to check what people are searching for simply by entering a topic or search term. Also, you can use Google Trends to compare multiple search terms while performing content research. The tool makes it easier for you to differentiate between the rising and declining search trends using both data and graphs.

16) Text Tools

This online SEO tool optimizes content for search engines scientifically using a formular called TF-IDF and WDF-IDF. The formular used by Text Tools analyzes the quality of web content semantically. You can use this tool while writing content to choose and include the right key phrases in the right places by getting suggestions and recommendations. Also, Text Tools helps you to assess the relevance of the content written by you for the selected and targeted keywords using algorithms. You can use Text Tools by choosing from three pricing options – free trial, professional, and premium.

17) Hemingway Editor

Hemingway Editor is developed as a simple word processor. But it comes with features and tools to help you write content that is simple, clear, and powerful. You have the option to use Hemingway Editor either as a desktop application or an online tool. But none of these editions come with features to optimize content for search engines. Many content writers still leverage Hemingway Editor to produce readable and error-free content by getting on-time assistance and tips. While writing content for SEO campaigns, you can leverage this tool to boost content quality in a number of ways – simplifying complex sentences, using shorter words, replacing weaker phrases, and changing passive voice.

18) Clearscope

This premium online tool helps you to drive organic traffic to your website for search engines by optimizing content using AI. Clearscope uses AI algorithms to create content that is relevant for searchers, along with being readable, searchable, clickable, and sharable. At the same time, the guides and tutorials provided by Clearscope help writers bridge the gap between content writing and SEO. You can use Clearscope by choosing from three pricing plans – essential, professional, and enterprise.

19) Content Writing Outsourcing

Many enterprises these days prefer human content writers to SEO writing tools while producing SEO-friendly content. Instead of investing in premium SEO content writing tools, they prefer outsourcing content writing projects to competent and expert content writers. While comparing some of the widely used SEO writing tools, you must not forget to outsource content writing activities. You can easily find and shortlist competent writers using both search engines and social media. In addition to using their skill and expertise, these writers produce SEO-friendly content using some of these widely used SEO writing tools.

In addition to reducing the time and effort required to create high-quality content, these SEO writing tools help you to optimize the content for both search engines and searchers. But you cannot use a single SEO writing tool to automate multiple and different content writing activities. Your SEO strategy must focus on boosting the content creation and optimization process by combining the right SEO content writing tools.

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