According to a Channel Performance Report released by BrightEdge,
“Organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).”
Businesses across the world implement SEO strategies to drive more visitors to their websites from search engines. Some of these companies outsource SEO campaigns, while others hire trained SEO professionals. You can use SEO certification courses as a powerful tool to impress B2B and B2C companies by showcasing your knowledge, skill, and expertise.