You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send the right content to a customer at the right time by visualizing the customer’s buying journey.(more…)
He has a laser-sharp focus on the goals to be achieved.
He is a leader who has ’empathy’ as the core competency.
His knowledge on Web Analytics is commendable and he used this information in each and every step,