Within a short span of time, blogging has emerged as a lucrative career option. Many bloggers these days write and publish blogs regularly to earn a salary. At the same time, many salaried professionals have become full-time bloggers to earn more income. The amount of money a blogger can earn differs based on a myriad of factors including category, popularity, and experience.
According to Qrius.com,
“If the blogger is more experienced, then he/she can earn up to $3000+ also. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Most of the bloggers are average bloggers who are earning $500 – $1000. Only a few bloggers are earning between $5000 and $10,000 a month. And this income is way more than what an average engineer earns in India.”
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The surge in global digital content consumption encourages individuals and enterprises to create and publish fresh content regularly. Leading advertisement networks or ad networks create opportunities for these content providers to generate recurring revenue by monetizing their offerings and selling unsold inventory or ad space.
While monetizing their websites in 2024, content creators and providers have the option to choose from many ad networks. However, 48.6% of content providers prefer Google Ads to other ad networks while monetizing websites.
In addition to being easy to set up, Google Ads enables users to reach out to the target audience who access millions of websites and apps using Google products like Gmail and YouTube. Also, users can boost ad performance by leveraging real-time data and continuous performance tracking.
However, you cannot increase ad revenue only by choosing the largest ad network. You should remember that the online advertising platform launched by Google has several shortcomings. Also, you can increase ad revenue by choosing one of the top Google Ads alternatives in 2024.
Each of these ad networks has a much smaller market share than Google. Also, they differ from each other in several aspects. Hence, you can choose the right alternative to Google Ads only by evaluating each of them using multiple parameters.
We are making it easier for you to monetize a website or blog by discussing some of the popular alternatives to Google Ads in 2024.
Overview of Top 15 Google Ads Alternatives for Content Providers in 2024
1) Google Marketing Platform
Google has developed this unified advertising and analytics platform launched by targeting enterprise advertisers. Google Marketing Platform enables your business to generate more revenue by forming deeper customer relationships.
In addition to supporting ad network integration and exchange, the platform simplifies ad performance tracking by providing ad dashboards, generating ad performance reports, and tracking ad conversions by campaigns.
You can opt for this Google Ads alternative to increase ad revenue by leveraging Google Display Network and integrating Google Ads with widely-used Google products like analytics, tag manager, data studio, and campaign manager.
2) Ezoic
The full-service ad delivery platform boosts ad performance using artificial intelligence (AI) technologies. You have the option to choose from two editions of Ezoic according to your website traffic. You can sign up for Ezoic Access Now if your website has less than 10000 visitors.
On the other hand, you are eligible for Ezoic Levels if your website has over 10000 page views. Both editions of Ezoic allow you to choose from hundreds of ad networks including Google’s Ad Exchange. At the same time, AI algorithms used by the network help you increase ad revenues by optimizing the experience of visitors individually.
Ezoic further makes it easier for you to boost the website’s user experience by providing a slew of products. You can convert textual content into videos using a video creator and manage videos effectively using a video optimizer. Here is our detailed review of the Ezoic ad network.
You can find a detailed review of Ezoic vs Ad Sense here.
3) Adobe Advertising Cloud
The independent ad platform makes it easier for you to control, measure, and optimize ads by providing a set of tools. You should consider Adobe Advertising Cloud to generate ad revenue using useful tools for cross-channel marketing, mobile marketing, data-driven marketing, audience management, and customer experience optimization.
You can use the single platform to access ad inventories as well as manage ad campaigns. Adobe will distribute your ads based on the On-demand Services for Adobe Advertising. Also, it boosts ad performance by increasing conversion rates using AI algorithms. You can use the bidding model provided by the platform to predict ad campaigns more precisely.
4) Microsoft Advertising
The ad network is powered by Microsoft Search Network which has over one million unique searchers. It shows relevant ads to searchers based on keywords entered by them on Bing, Yahoo, and MSN search results. While using Microsoft Advertising (earlier known as Bing Ads), you can increase ad revenue by accessing phrase, exact, and broad matches as well as negative keywords.
You can use the ad network to generate more revenue by making competitive bids and targeting searchers based on their locations and devices. You also have the option to measure ad performance and adjust ad budgets on a daily basis. Many website owners prefer Microsoft Advertising to Google Ads to boost engagements with sites and landing pages.
5) Monumetric
Monumetric helps you monetize your website by implementing customized ad strategies and controlling ad revenue. The Google Ads alternative emphasizes increasing ad revenue by combining placement and technologies. The positioning allows you to decide what types of ads to display and where to display the ads on web pages.
You have the option to choose from four editions of Monumetric – Propel, Ascend, Stratos, and Apollo – according to your website’s monthly page views. But you can sign up for the ad networks only when your website has more than 10000 page views per month. Also, you have to pay setup fees if your website has less than 80000 page views per month.
You can find the detailed Monumetric review here.
6) PropellerAds
This popular ad platform helps you increase revenue by choosing from multiple ad formats, bidding models, and traffic types. PropellerAds allows you to choose from 5 ad types – push, in-page push, pop under, direct click, and interstitial. You have the option to combine multiple ad formats for a single campaign. PropellerAds displays your ads to target customers across more than 195 geographies.
The ad networks improve ad performance using anti-fraud algorithms. Hence, ads posted on your website are shown to paying customers. You can boost the performance of ads using features like interest targeting, custom audiences, and creative templates. You can sign up for PropellerAds regardless of your website traffic. But you will earn revenue only after being approved.
Here is the detailed Propeller Ads review for you.
7) Adcash
The online ad platform drives website traffic monetization using in-house optimization technologies. Adcash allows you to monetize websites using multiple ad formats – native, banner, in-page, in-page push, popunder, and interstitial. Also, you can generate revenue using 3 bidding models – CPC, CPM, and CPA.
The ad network increases ad revenue by providing global coverage. Also, it facilitates ad performance tracking based on real-time statistics. You should consider this simple ad network to monetize your website by combining the right ad format and bidding model.
8) Mediavine
The full-service ad management platform is hugely popular with travel bloggers, mom bloggers, food bloggers, and others providing lifestyle content. Mediavine connects brands with 125 unique monthly visitors by facilitating influencer marketing and programmatic advertising.
While using Mediavine, you can monetize your website by showing native ads, videos, and display ads to the target audience across devices. Also, you can increase ad revenue every year by getting the special loyalty bonus provided by Mediavine. You should consider this Google Ads alternative to monetize lifestyle websites with more than 50000 page views per month.
You can find the detailed Mediavine review here.
9) Infolinks
Infolinks drives website monetization by supporting contextual ads. It displays ads according to the specific keywords included in the content. A reader will see relevant ads when he accesses the content. The ad network provides a slew of solutions to content providers.
You can use Infold to show ads to a wider audience by combining search and display. Likewise, you can leverage Inarticle to make ads appear at the target audience engages with the content. Also, you can present ads within the web page content using Intext.
You can find the detailed review of the Infolinks ad network here.
10) Traffic Force
In addition to keeping ads user-friendly, Traffic Force focuses on making them viewed by real people. It helps you to target consumers who are familiar with websites and products by providing specialized tools. The Google alternative supports multiple ad formats, including display ads, in-stream videos, video banners, popunder, and push notifications.
It helps you increase ad revenue by supporting real-time bidding. Likewise, it makes it easier for you to monitor ad performance by sending real-time statistics. Unlike other Google Alternatives, Traffic Force focuses on optimizing ad security by scanning ads elaborately. You can sign up for Traffic Force regardless of your website’s monthly page views.
11) PopAds
The new-age alternative to Google Ads focuses on increasing ad revenue by making the most of popunder ads. Website visitors can see popunder ads beneath the active browser window. You can opt for PopAds to monetize your website traffic by showing only popunder ads. However, the ad network allows you to decide the popunder ads to be displayed on your website.
Also, it increased ad revenue by targeting visitors across 40 countries. PopAds claims to provide the highest ad rates to publishers than other ad networks. It allows publishers to request ad revenue withdrawals without any restrictions. You can sign up for PopAds without any minimum traffic requirements. However, the ad revenue generated using PopAds will vary according to your website niche and content quality.
12) Taboola
Unlike other Google Ads alternatives, Taboola monetizes your website or blog by making content suggestions to readers. The content suggestions appear on web pages as native ads. The ad network creates opportunities for content providers to increase ad revenue by accessing an extensive network.
You can divert quality traffic to your website by exchanging audiences with both partnering and third-party websites. Also, you can monetize the website traffic by enhancing content quality by performing A/B testing and getting data-driven insights. However, you can monetize a website using Taboola only when it has more than 500000 monthly visitors.
13) Adsterra
The self-service ad network enables publishers to monetize websites without working with managers. You can consider Adsterra to automate website monetization completely. Adsterra drives revenue generation by supporting multiple ad formats – banners, native banners, direct links, popunder, and social bar.
Also, it allows you to choose from several bidding models – CPM, CPC, CPA, CPL, and CPI. You can increase ad revenue using three anti-Adblock options provided by Adsterra. You can sign up for the Google Ads alternative regardless of your website’s monthly visitors. Once your website is approved, you can generate revenue by adding the code snippets sent by Adsterra.
14) RevenueHits
RevenueHits enables you to monetize a variety of digital assets, including websites and blogs. This alternative to Google Ads supports several ad formats, including banners, floating banners, popunder, buttons, footers, in-page push, slider, dialog, and shadow box.
Also, it helps you generate revenue by selling ad space directly to in-house advertisers using multiple bidding models – CPC, CPM, CPA, and CPV. RevenueHits increases a website’s user experience and ad revenue simultaneously using proprietary optimization technologies.
Also, you can use the performance monitoring system provided by the ad network to boost ad performances by fixing discrepancies and compliance issues. You can join RevenueHits regardless of your website’s monthly page views.
15) Epom Market
This Google Ads alternative is popular with content publishers as a cross-platform ad network. Epom Market helps publishers monetize digital assets by supporting multiple desktop, mobile, video, and in-app ad formats. You also have the option to monetize a website by choosing from several desktop and mobile ad formats – native, banner, positional, catfish, and in-feed.
The ad network helps you increase revenue by choosing the right ad format and ad space. Also, it makes it easier for you to track ad performance and revenue by providing an easy-to-use interface. However, you can monetize a website using Epom Market only when it has more than 500000 monthly page views.
Final Word
While monetizing a website or blog, you have the option to choose from several Google Ads alternatives in 2024. But you should remember that these ad networks differ from each other in many aspects. For instance, you can sign up for certain ad networks only if your website has specific monthly page views.
Likewise, some of these ad networks support more ad formats and bidding models than others. Hence, you can monetize a website successfully only by comparing each ad network with Google Ads and other Google Ads alternatives.
While comparing top Google Ad alternatives, you should consider important factors like joining requirements, ad network size, supported ad formats, compensation methods, and payment terms. At the same time, you should prioritize ad networks that facilitate real-time ad performance monitoring by providing reporting tools, ad monitoring solutions, and data-driven insights.
Ad networks create opportunities for content creators and publishers to earn recurring income by connecting them to advertisers. While monetizing a blog, bloggers these days have the option to choose from several ad networks. PropellerAds is one of the leading ad networks with over one billion users.
The performance-driven ad network monetizes blogs by running conversion-focused campaigns. While monetizing your blog with PropellerAds, you have the option to choose from multiple ad formats – on-click ads, push notifications, in-page push, and interstitials. Also, PropellerAds suggests multiple cost models and payment methods.
The global ad network helps you to create ad campaigns, boost ad performance, and analyze campaign performance by providing an easy-to-use interface. It further makes it easier for beginners and novice bloggers to earn recurring income by setting a low payment threshold and ignoring minimum traffic requirements.
But you must not forget that PropellerAds, like other popular ad networks, has its pros and cons. We make it easier for you to choose the right ad networks by highlighting the important features, advantages, and disadvantages of this popular alternative to Google AdSense.
PropellerAds Review: Important Features
A Self-Serve Platform
PropellerAds simplifies ad creation and optimization by providing you with a self-serve platform. You can use this platform to create, optimize, and monitor ads using a simple interface. Also, you can use the interface to generate ad performance reports in minutes based on real-time data.
AI-Driven Ad Optimization
You can optimize ads using the self-serve platform provided by PropellerAds. At the same time, the performance-driven ad network uses artificial intelligence (AI) to finetune and optimize your ad campaigns based on the latest data with no human interventions.
Multiple Ad Formats
Like other leading ad networks, PropellerAds supports multiple ad formats – native direct ads, pop-under ads, mobile push-up ads, banner ads, and interstitial ads. Hence, you can monetize your website or blog optimally by choosing the right ad format according to the nature and type of content.
Global Publisher Network
PropellerAds has built a global network of advertisers and ad publishers. The network creates opportunities for you to earn more revenue by monetizing website traffic fully. You can leverage the network to show ads to non-English readers in their native languages.
Focus on Ad Quality
PropellerAds focuses extensively on keeping the ads clean. In addition to monitoring ad quality across websites, it removes offensive content and malware proactively. At the same time, the ad network uses fraud prevention technologies to ensure that each traffic supplier is legit.
Ad Network Compatibility
In addition to building a large network of traffic suppliers, PropellerAds has made ads compatible with several popular ad networks, including Google AdSense, Infolinks, and CJ. Hence, content publishers get more revenue when their ads as published on multiple ad networks.
Option to Bypass Ad Blocks
Ad blocking or ad filtering is one of the key barriers to website traffic monetization and online advertising. PropellerAds overcome this barrier by introducing a feature – AdBlock Bypass. This solution converts standard display ads into native and non-intrusive ads when the reader uses ad-blocking software.
Mobile Push Notifications
PropellerAds is one of the ad networks that provide specific options for mobile content publishers. Mobile publishers can leverage push notification services to drive more traffic to their websites or blog sites by displaying push notifications to mobile users. They can show push notifications to showcase the latest or most relevant content.
Online Community of Publishers
PropellerAds promotes an online community of publishers. Many publishers share ideas and suggestions with other members of the community. Also, they help beginners and novice bloggers to get the most out of this global ad network.
PropellerAds Review: Pros
Many Ad Formats
As noted earlier, you have the option to choose from a slew of ad formats while monetizing a website or blog site using PropellerAds. Hence, you can generate more revenue by choosing ad formats that complement the nature and needs of your content perfectly.
Several Payout Models
PropellerAds allows you to choose from several cost models – cost per acquisition (CPA), cost per click (CPC), and cost per mile (CPM). Hence, you can increase revenue by choosing the appropriate pricing model according to your verticals.
Multiple Payment Options
PropellerAds transfers payments every week on Thursdays. Also, it makes it easier for you to receive payment by supporting many payout methods – wire transfer, debit/credit cards, PayPal, American Express, UnionPay, and ePayments.
No Traffic Requirements
Most ad networks consider the number of monthly website visitors as the primary criterion while reviewing a website or blog site. But PropellerAds creates opportunities for you to monetize your site regardless of its monthly website traffic.
Low Payment Threshold
PropellerAds has set the minimum payment threshold at $5. Hence, it becomes easier for small publishers and novice bloggers to earn money every week on Thursdays if their revenue is more than $5.
Automation
Propeller Ads automates many recurring activities using AI technologies. It optimized ads automatically based on real-time data using AI. Likewise, it leverages AI to help beginners choose the optimal ad format for their blog sites.
Fast Activation
It is one of the ad networks that keep review processes simple and short. Beginners and novice bloggers always opt for PropellerAds to leverage fast activation regardless of the size of website traffic.
PropellerAds Review: Cons
Preset Quality Standards
PropellerAds assesses the user experience of your website or blog site as part of the review process. It reviews a website’s UI and UX using a set of parameters. Hence, you cannot generate more revenue unless your website meets the quality standards set by the ad networks.
Varying Ad Revenue
You can use PropellerAds to monetize both English and non-English websites. However, the ad network generates more revenue for English websites than for non-English websites. Many bloggers look for alternatives to monetize non-English websites more efficiently.
No Support for Specific Website Traffic
You cannot opt for PropellerAds to monetize for all types of website traffic. PropellerAds does not support specific website traffic like torrents, adults, and copyright-infringing content. Hence, you should choose this ad network only when your website does not get traffic from these sources.
Conclusion
PropellerAds is currently one of the steadily growing ad networks. It helps beginners and experienced bloggers earn recurring revenue by supporting multiple ad formats and cost models along with a low payment threshold and no minimum traffic requirement. But you must compare PropellerAds with other leading ad networks to choose the best option to monetize your blogs.
Ad networks create opportunities for bloggers to earn recurring income by connecting them with advertisers. Bloggers have the option to choose from many online advertisement networks or ad networks while monetizing their blog site. However, many bloggers prefer Mediavine to other ad networks to increase ad revenue.
Mediavine creates opportunities for bloggers to earn more by getting ads placed by premiere publishers. Also, it is one of the leading ad networks that share 75% of ad revenue with bloggers. It subsequently increases the ad revenue share shared with bloggers to 90% once the ad impressions cross the 15 million mark. Here is the detailed Mediavine review for your perusal.
The robust reporting feature provided by Mediavine helps bloggers track ad performance and revenue in real time. Bloggers can use the dashboard provided by the ad network to track revenue generated by individual ads. However, content creators often find it challenging to monetize their blogs due to Mediavine requirements.
We are making it easier for you to monetize blogs using Mediavine by discussing some of these important requirements. Also, we will suggest strategies that will help you monetize your blog if it does not meet minimum Mediavine requirements.
What Mediavine Requirements You Must Meet to Monetize Your Blog?
Like other ad networks, Mediavine monetizes websites that meet specific criteria. Your website must meet each of these Mediavine requirements to monetize blogs using the full-service ad management platform.
Monthly Sessions
You can monetize a blog using Mediavine only when the website has more than 50000 sessions per month. While reviewing your application, the team at Mediavine will measure monthly sessions based on website data for the previous 30 days gathered using Google AdSense.
Hence, you should not consider Mediavine while monetizing a new blog site. After setting up the blog site, you have to focus on increasing its monthly traffic in a short amount of time. You have to publish content regularly and promote the content aggressively to meet the minimum traffic requirements set by Mediavine.
Content Quality
Mediavine allows content creators to monetize different categories of blogs. But it is best suited to monetize content in specific blog niches like lifestyle, travel, DIY crafts, parenting, fashion, food and drink, and health and fitness.
Mediavine considers both content length and content quality while reviewing your application. It recommends you publish long-form content and focus on improving content engagement. At the same time, you need to ensure that each piece of content published on your website is 100% original.
Website Traffic Source
Mediavine approves and prioritizes websites whose traffic mostly comes from the United States of America, the United Kingdom, and Canada. The ad network considers that some of the highest-paying ad publishers are from these regions.
Hence, you cannot monetize a website using Mediavine when most of its traffic comes from other regions. For instance, you have to consider Mediavine alternatives if the majority of your website visitors come from Asian or African countries.
Google AdSense Standing
As noted earlier, Mediavine measures a website’s monthly page sessions using AdSense data. While reviewing your application, the team at Mediavine will reject your applications if your website does not have a good standing with AdSense.
Unlike Mediavine, Google AdSense has no minimum traffic requirements. But you can use AdSense only after publishing 10 to 15 blog posts. Also, ad programs run by Google emphasize content quality and originality.
Before applying for Mediavine, you should monetize your website using AdSense. Also, you should make your website has a good standing with AdSense by adopting best practices like complying with Google webmaster guidelines, publishing high-quality and original content, not clicking on your own ads, and placing ads most appropriately.
How to Make a Strategy to Make Your Website Meet Mediavine Requirements?
Content creators and publishers find it challenging to meet Mediavine requirements in the near run. However, many bloggers monetize their websites with Mediavine in the long run. Here are some strategies you should follow to meet Mediavine requirements over some time.
Publish Original and Quality Content
Mediavine requires bloggers to publish long-form content that is original and engaging. You can meet Mediavine requirements by publishing high-quality content regularly. The increase in content publication frequency will help you increase monthly page sessions by improving your website’s search engine ranking. However, it is also important to attract more website visitors by promoting your content aggressively.
Increase Website Traffic Consistently
Successful bloggers look for new ideas to increase website traffic consistently. In addition to increasing the quality and quantity of blog posts, they attract more readers by implementing search engine optimization (SEO) tactics and social media promotion strategies.
They use real-time data and track emerging trends to choose the right blog topic. Likewise, they check if the blogs published by them meet readers’ expectations and needs by conducting a content gap analysis. You must implement a slew of ideas that help you increase monthly sessions to 50000 gradually.
Monetize Your Blog Using Mediavine Alternatives
Mediavine does not prohibit content publishers from monetizing websites using other ad networks. However, the content publisher must remove all desktop and media ads from his website after joining. Also, it prioritizes websites with good standing with Google AdSense while reviewing applications.
Hence, you should consider monetizing your website using one of Mediavine alternatives. There are several ad networks that allow you to monetize a blog despite having less than 50000 monthly sessions. The ad networks create opportunities for you to monetize your blog and earn ad revenue till meeting Mediavine requirements.
Conclusion
Unlike other ad networks, Mediavine creates opportunities for bloggers to earn more by working with premium ad publishers and sharing 75% of ad revenue. However, a blogger can monetize his website using Mediavine only when the number of individual sessions per month is more than 50000.
Also, Mediavine requirements change from time to time. For instance, Mediavine increased the minimum traffic requirements from 25000 to 50000 in 2020. Hence, bloggers must visit its website to understand the latest Mediavine requirements. Also, they should alter and finetune their strategies to monetize blogs by leveraging the leading ad network.
According to the activities reported by popular blogging platforms, there are more than 570 million blogs on the internet. Also, over 7 million blog posts are being published every day. These statistics suggest that millions of bloggers and content writers write and publish blogs on a wide range of topics on a daily basis. But no content creator or content publisher can earn recurring income without monetizing her website or app using one of the popular ad networks for bloggers.
Monumetric is one of the most popular ad networks for bloggers. The ad network was launched in 2012 as a publisher network called The Blogger Network. Founders rebranded The Blogger Network as Monumetric in 2016 with the aim of helping clients monetize their website traffic. At present, many bloggers join this ad network to earn recurring income according to page views per month.
Monumetric enables bloggers to monetize their websites or blogs according to traffic size. Every blogger can monetize her blog by choosing from four distinct programs launched by Monumetric – Proper, Ascend, Stratos, and Apollo. A blogger can join Proper if her monthly page views range from 10k to 80k, while she can join Ascent when the monthly page views range from 80k to 50K.
Likewise, a blogger can join Stratos if page views/month from 500K to 10MM and join Apollo when her monthly page views/month exceed 10MM. The programs create opportunities for bloggers to earn recurring income during various pages of the website growth. But bloggers must remember that Monumetric, like other popular ad networks for websites and apps, has its own pros and cons.
Monumetric Review: Advantages
Managed Ad Services
The self-service ad networks require bloggers to create and run online ad campaigns. But Monumetric offers managed ad services that take care of setting up, tracking, managing, and reporting various ad units. Hence, bloggers do not need to focus on the creation and placement of ad units. They can focus on increasing the number and quality of blogs after allowing Monumetric to access the website’s dashboard.
Varying Ad Units
Monumetric is one of the ad networks that support a wide range of ad units – leaderboard, medium rectangle, half page, skyscraper, small display ads, collapsible display ads, in-image ads, rich media ads, and native ads. The various ad formats create many ad placement options. Also, they help bloggers to earn more by increasing ad impressions and clicks. At the same time, the team at Monumetric boosts ad revenue by finding the best ad combinations.
Multiple Revenue Models
Most of the popular ad networks for bloggers support a single revenue model. But Monumetric supports two widely used ad revenue models – pay-per-click (PPC) and pay-per-view (PPV). Hence, a blogger earns revenue each time a website visitor spends time on the website or clicks on the display ads. The multiple revenue models create opportunities for bloggers to increase recurring income effortlessly.
Options to Increase Ad Income
Monumetric creates opportunities for bloggers to increase ad revenue by increasing monthly page views. The blogger can further increase income by deciding the type of ad units to be displayed on the blog. Likewise, they can keep the visitors engaged by disabling irrelevant display ads on specific pages. The bloggers can further increase revenue by 2% simply by requesting publishers to switch from other ad networks to Monumetric.
Personal Support
Monumetric scores over other popular ad networks for blogging websites and apps in the category of personal support. Every blogger has the option to interact with a dedicated representative once her blog is approved by Monumetric. Hence, she can generate more ad revenue by creating and finetuning strategies by collaborating with seasoned professionals. The representative can further make the display ads more impactful by suggesting relevant changes to the blogger.
Monumetric Review: Disadvantages
Minimum Monthly Page Views
As mentioned earlier, Monumetric allows bloggers to choose from four programs according to monthly page views. However, a blogger can join the programs only when the website’s monthly page views exceed 10000. Hence, bloggers have to put in extra time and effort to grow their blogs before applying for the programs launched by Monumetric.
Approval Period
Monumetric generates ad revenue by collaborating with several partner networks. It starts running ads on the pages only after the blogs are approved by relevant network partners. Hence, the ad network takes approximately 3 months to approve the blogs and run display ads.
Payment Threshold
At present, Monumetric supports a net-60 payment schedule. Hence, a blogger will receive payment 60 days after the end of the month. Hence, she has to wait for almost two months to receive payment. For instance, a blogger will receive the income earned in January only in April. The delay often impacts the finances of professional bloggers.
Setup Fees
Monumetric does not require bloggers to pay any implementation fees if the website’s monthly page views exceed 80000. However, the blogger needs to pay $99 as set-up fees to join the programs launched by Monumetric if the monthly page views are less than 80000. The setup fees make the application procedure expensive for beginners and novice bloggers.
Monumetric Review: Considerations
Many content creators and publishers increase revenue by opting for Monumetric as an alternative to Google AdSense. Many bloggers compare it with other popular ad networks like Monumetric. Interested readers can check out Monumetric vs Mediavine. Every blogger has the option to earn and increase revenue by choosing from four programs launched by the ad network. The programs enable bloggers to earn from $5 to $15 per every thousand impressions. Also, the ad network will make payments according to a net 60 payout schedule.
However, the earnings will vary according to the blog niche. Also, a blogger can earn more revenue if most of the website traffic is coming from three specific countries – the USA, the UK, and Canada. While evaluating and reviewing Monumetric, bloggers must remember that many ad networks support higher payment thresholds and lower minimum monthly sessions.
Monumetric is one of the leading ad networks that help bloggers earn and increase income according to monthly page views. But a blogger can join one of the programs launched by Monumetric only when her website has a minimum monthly page view of 10K. Hence, she needs to publish and promote content for a longer duration to monetize the website with ads by leveraging the programs launched by Monumetric.
The blog was republished in March 2024.
While monetizing a website, content creators and publishers have the option to choose from many ad service platforms and applications. AdSense is an ad-serving application launched by Google, while Ezoic is a Google award-winning ad platform. Often bloggers describe Ezoic as one of the most popular alternatives to Google AdSense.
According to the usage statistics posted on SimilarTech, Google AdSense is currently used by 3,448,200 websites. At the same time, 23,731 websites use Ezoic to generate revenue by monetization with ads. But you cannot increase ad revenue only by choosing an ad network based on its market share. It is always important to compare Ezoic and AdSense based on their key features, pros, and cons.
AdSense
Google AdSense creates opportunities for you to generate recurring ad revenue by monetizing websites, blogs, and YouTube videos. Also, the ad network allows advertisers to run ads in multiple formats – text, images, videos, and HTML. Here is a video guide to the Google Adsense ad network.
The free-of-charge ad network serves contextually relevant ads on a webpage based on its content as well as the visitors. The ads served by AdSense are designed by advertisers. However, Google evaluates a website elaborately based on predefined AdSense guidelines.
You can monetize a website using AdSense only after publishing 30 to 35 unique articles or blogs. Also, you need to ensure that your website includes specific pages like About Us, Privacy Policy, Contact Us, and Terms and Conditions.
Ezoic
Ezoic monetizes a website by improving user experience and ad performance simultaneously. It is one of the ad networks that optimize the user experience and ad performance using new-generation technologies like artificial intelligence (AI), machine learning (ML), and big data analytics. Here is a detailed review of the Ezoic Ad network.
While monetizing a website using Ezoic, you have the option to leverage a slew of tools and solutions, including a multivariate ad testing tool, a video player, and big data analytics. You can use Ezoic to monetize a website regardless of its monthly traffic.
But Ezoic provides additional benefits and access to more ad partners if the website has more than 10000 monthly sessions. Several bloggers have highlighted how they increased ad revenue significantly after switching to Ezoic from leading ad networks, including AdSense.
In this blog, we have analyzed the ad networks for bloggers: Ezoic vs AdSense, and listed out 9 Major Differences, which will help you in making a decision
Ezoic vs AdSense
Joining Criteria
Both Ezoic and AdSense monetize websites regardless of the number of monthly sessions. But they require you to write the website in one of the languages supported by AdSense and publish only unique content. Ezoic prohibits you from running websites using unethical techniques like copying content from other sites and auto-generating content using content creation tools.
Integration
Content publishers can integrate Google AdSense into their websites simply by pasting a small piece of code in the header.php file. Bloggers not proficient in web technology must refer to online sources to trace the header.php file. However, content publishers have to put in extra time and effort to integrate Ezoic into a website. Also, they often have to solve several configurations and integration issues while starting with Ezoic.
Ad Layouts
Both AdSense and Ezoic support ad layout customization. But Ezoic makes it easier for content publishers to evaluate and compare multiple ad layouts using a variety of parameters by providing an AI-driven layout tester. It recommends the best-performing ad layouts by analyzing a large amount of website data. Users also have the option to place ads in the desired area and customize the settings of individual ads.
Ad Optimization
Both AdSense and Ezoic facilitate ad testing. But AdSense requires publishers to test ads manually. Often publishers find the manual ad testing results inaccurate and unreliable. Ezoic simplifies and improves ad testing by providing an AI-powered ad tester. The ad tester helps publishers test ads and measure user experience simultaneously. Also, the tool recommends the best-performing ad layout to publishers by a large number of data points.
Number of Ads
Ezoic, unlike AdSense, maximized ad revenue by displaying more ads on a web page without affecting the user experience. The ad network sometimes increases the number of ads displayed on a web page to more than 10. The increase in the number of ads makes Ezoic more effective than AdSense in increasing ad revenue. However, you must perform elaborate testing to ensure that the additional ads do not impact your website’s user experience adversely.
Site Performance
Unlike AdSense, Ezoic emphasizes increasing ad revenue by making a website deliver a better user experience. The tool provided by the ad network helps content publishers measure the performance of a website using a slew of parameters, including loading speed, session duration, and bounce rate. Also, they can boost the website’s performance by fixing the issues highlighted by the tool.
Ad Revenue
AdSense shares 68% of ad revenue with content creators and publishers. On the other hand, Ezoic allows publishers to choose from two revenue-sharing options – 10% of revenue share and ad-funded. But Ezoic beats AdSense in the category of RPM. It helps content creators increase ad revenue consistently by increasing the number of monthly sessions. That is why; many bloggers these days switch from AdSense to Ezoic to earn more.
Payment
Both Ezoic and AdSense have set payment terms at net of 30 days. Hence, you will receive in March the ad revenue earned in January. But AdSense has set the minimum payout at $100, while Ezoic has set the minimum payout at $25. Both ad networks support multiple payment methods, including bank transfers, wire transfers, and paper checks. Ezoic, unlike AdSense, supports PayPal as a payment method.
Customer Support
While using AdSense, publishers lack the option to get proactive customer support. They often solve issues by finding solutions from online forums and sources. However, websites do not face major issues if AdSense is integrated accurately. On the other hand, Ezoic is one of the ad networks that offer solid customer support. Hence, it becomes easier for content publishers to set up Ezoic and solve emerging issues.
Ezoic vs AdSense: The Final Verdict
Many bloggers switch from AdSense to Ezoic to generate more ad revenue. But you must remember that Ezoic is a Certified Google Publishing Partner. It requires you to write the website in one of the AdSense-supported languages. Also, your website must use tools complying with Google AdSense policy.
AdSense and Ezoic differ from each other in many aspects. You should compare the website monetization options using a slew of parameters. At the same time, you must keep in mind the monthly sessions of your website while choosing from Ezoic vs AdSense.
While monetizing their websites and blogs, content creators and content publishers often opt for Google Ads and Google AdSense. Many content creators these days look for Google AdSense alternatives to generate more income regularly. Unlike other ad networks, Mediavine shares 75% of its revenue with content creators. A content publisher can earn more ad revenue if his site produces more than 5 million ad impressions over the last 30 days. Here is a list of 17 Ad networks for bloggers.
Mediavine describes itself as a full-service ad management platform. In addition to helping content creators create and manage ads, Mediavine focuses on optimizing a website’s user experience and search engine performance. It further aims to help digital content creators build sustainable businesses. Over the last 16 years, Mediavine has been helping over 7500 content creators to earn recurring revenue. But you must remember that Mediavine, like other ad networks, has its own pros and cons, so let’s do a Mediavine Review in-depth to understand them.
Mediavine Review
Mediavine helps content creators monetize a wide variety of websites and blogs – lifestyle, health, fitness, education, entertainment, fashion, travel, crafts, and DIY websites. However, a content creator can monetize his content through Mediavine only by meeting the minimum traffic requirement – 50000 sessions per month. That is why; a content creator should consider Mediavine only after getting 50000 monthly sessions. Also, Mediavine prefers content creators who produce original and engaging content.
Key Features
The team at Mediavine makes the ad network stand out from the crowd by including a slew of innovative features. According to its official website, Mediavine differentiates itself from popular ad networks by supporting automatic and dynamic ad placements, working only with premium partners, and boosting website speed using lazy loading. Also, Mediavine helps content creators to monitor the quality and performance of ads in real time and monetize their videos effectively using a new-generation video player.
Onboarding Process
Mediavine informs content creators that their application is approved by sending an email. Also, the ad network requires the content creators to sign a contract in digital format. The onboarding procedure starts once the content creator accepts the terms set by Mediavine. The team at Mediavine helps the content creator to optimize various aspects of his website. Also, the content creator has to install a script wrapper that will generate ads dynamically and automatically.
Real-Time Ad Tracking
Unlike specific ad networks, Mediavine believes in keeping everything transparent. The content creators can use the robust reporting system provided by Mediavine to assess the performance of individual ads. They can further generate reports to differentiate between the ads that are performing well and the ads that are performing poorly. Likewise, the content creator can use the Mediavine dashboard to measure and track revenue from each ad. He also has the option to turn on or turn off specific ads directly from the dashboard.
Revenue Sharing
As mentioned earlier, Mediavine shares over 75% of ad revenue with content creators. The content creators can get 80% of the revenue by producing 5 million ad impressions and 90% of ad revenue by producing 15 million ad impressions. Mediavine further adds a bonus to the ad revenue when the content publishers have joined its loyalty program. Hence, a content creator can earn more ad revenue regularly using multiple options – increasing ad impressions and joining the Mediavine loyalty program.
Payment Threshold and Options
Like other ad networks, Mediavine supports a variety of payment options – PayPal, paper check, domestic ACH, international ACH, and wire transfers. However, the payment options used by the ad network vary according to the amount of ad revenue. Also, Mediavine has set the minimum threshold for payouts at $ 25. It transfers the payment to content creators 65 days after the end of the month. For instance, a content creator will receive the ad revenue earned during January only on the 5th of April.
Mediavine Review: Pros
- Mediavine helps content creators and publishers earn more revenue by providing a variety of options. In addition to sharing 75% of ad revenue with content creators, Mediavine has launched a loyalty program. Also, the ad network shares 90% of ad revenue with a content creator when he gets 15 million ad impressions.
- Mediavine outperforms other ad networks in the category of customer support. Unlike other ad networks, Mediavine has linked each email ID with a human customer support executive. The customer support executive resolves various issues proactively by responding to the email in real time.
- A content writer can join Mediavine to generate recurring revenue without dealing with multiple ad networks. Instead of spending time managing ads, he can focus only on improving content quality and boosting ad performance. Also, he can rely on Mediavine to ensure that the ads are displayed to the right audience.
Mediavine Review: Cons
- The eligibility requirements set by Mediavine do not allow content writers to monetize new blogs or websites. The bloggers have to post fresh content regularly and promote the website aggressively to get 50000 sessions per month. Hence, bloggers can monetize content through Mediavine only after popularizing their content.
- Mediavine displays 5 ads on a single page. Hence, it requires content writers to write articles and blogs with more than 1000 words. The content creators cannot leverage Mediavine ads by writing content with less than 500 words. Also, they have to optimize the large and HD images to accommodate ads on the same web page.
- The content creators and publishers cannot integrate Mediavine with other ad networks. They have to display ads only through the Mediavine network. Many bloggers these days generate more revenue by displaying ads through multiple ad networks. They have to remove the existing ads from the website to join Mediavine.
Things to Consider
Unlike other ad networks, Mediavine emphasizes exclusivity. A content creator cannot earn revenue from other ad networks after joining the Mediavine network. Hence, a content creator should join Mediavine to get over 75% of ad revenue without dealing with multiple ad networks. But he can join the Mediavine network only after getting 50000 sessions per month. Also, Mediavine will check if the content published on the website is fresh, original, and engaging.
Webmasters often compare Mediavine with other popular ad networks, interested readers can check a comparison between Monomeric vs Mediavine.
Mediavine attracts content creators by sharing more than 75% of ad revenue. The content creators can earn more revenue by increasing ad impressions and joining the loyalty program. But Mediavine, like other ad networks, has its advantages and disadvantages. Every content creator must perform elaborate Mediavine reviews to monetize his website or blog by joining the right ad network.
Raptive (earlier known as AdThrive) is currently one of the most preferred website monetization tools. It is hugely popular with content creators and publishers that run lifestyle blogs covering niches like food, travel, parenting, and do-it-yourself. AdThrive/Raptive is one of the display ad networks that share up to 75% of ad revenue with bloggers.
Also, it creates opportunities for bloggers to increase ad revenue by providing $13 to $15 ad revenue per thousand impressions (RPM). But Raptive approves a blogger’s application only when his website has over 100000 page views per month. Also, it verifies a website’s monthly page views based on Google Analytics.
Here is the detailed AdThrive Review for your reference. The minimum traffic requirements make it challenging for bloggers to monetize their websites in a short amount of time. Many bloggers opt for Raptive alternatives to monetize sites that receive less than 100000 page views per month. Here are several AdThrive alternatives that you should consider to monetize your blog and earn recurring income.
7 Raptive/AdThrive Alternatives to Consider While Monetizing Your Blog
Google AdSense
The online ad service run by Google is one of the most popular Raptive alternatives. You can leverage Google AdSense to monetize a blog site regardless of its monthly traffic. Hence, the no minimum traffic requirement and easy approval process makes this ad network one of the best monetization tool for new blog sites.
In addition to supporting multiple ad formats, Google AdSense shares 68% of ad revenue with bloggers. However, you can use AdSense to monetize a website that is more than 6 months old. Also, you need to publish original and engaging content by complying with Google content policies. AdSense transfers the payment to bloggers only when their share of ad revenue crosses $100.
Ezoic
Ezoic is a modern website monetization platform that helps you increase ad revenue using artificial intelligence (AI) technologies. In addition to supporting multiple ad formats, Ezoic helps bloggers boost ad placement by providing an ad testing tool. Here is the detailed Ezoic review for your reference.
Also, you can monetize a blog site by choosing from two different versions of Ezoic according to the number of visitors. Ezoic is one of the ad networks that allow you to work with other ad networks. Also, it has a faster approval process than others.
But you can receive payment only when your share of ad revenue crosses $20. Ezoic is popular with bloggers looking for Raptive alternatives to monetize lifestyle websites. But beginners find the onboarding process complex if they are not proficient in web technologies.
Monumetric
The popular alternative to AdThrive is set up by content publishers. Monumetric helps bloggers to monetize a wide range of websites that publish high-quality content. Also, it allows bloggers to choose from four distinct plans – Proper, Ascend, Stratos, and Apollo – according to their website traffic. Here is a detailed Monumetric review for your reference.
Monetize makes it easier for you to monetize a blog site by providing support from the beginning. But you can monetize a blog site using Monumetric when its monthly page views exceed 10000. Also, Monumetric monetizes websites built using WordPress or Blogger.
Monumetric requires you to pay $99 as set-up fees when your site’s monthly page views are less than 8000. At the same time, the minimum traffic requirements may make it difficult to use this Raptive alternative to monetize a new blog site.
Mediavine
As a popular AdThrive alternative, Mediavine shares 75% of ad revenue with bloggers. Also, it helps them increase ad revenue by working with premium content publishers. In addition to supporting multiple ad formats, Mediavine provides robust ad support services.
But you can leverage Mediavine to monetize a website with more than 50000 page views per month. Also, Mediavine has a longer and stricter onboarding process than other Raptive alternatives. Hence, you should not consider this full-service ad platform to monetize a new blog.
You can leverage Mediavine to monetize a blog in the long run. Hence, you need to implement a strategy to increase website traffic steadily, along with publishing original long-form content frequently.
Infolinks
Infolinks is popular with bloggers as a contextual ad network. In addition to supporting multiple ad formats, Infolinks connects bloggers with premium advertisers. It helps them increase ad revenue by showing ads according to contextual keywords. You can leverage Infolinks to monetize a website regardless of blog niche. Here is the detailed Infolinks review for your reference.
Also, Infolinks allows you to monetize a website regardless of the language or traffic. But Infolinks allows advertisers across regions to display ads on your network. Hence, you cannot increase ad revenue consistently if readers from developing countries click on your ads. However, Infolinks allows you to increase ad revenue by monetizing the website using multiple ad networks.
Media.Net
This AdThrive alternative is popular with content creators as a contextual ad network. Media.Net creates opportunities for bloggers to increase ad revenue by partnering with Yahoo and Bing. You can leverage the partnership to monetize your blog site by displaying search ads.
In addition to supporting multiple ad formats, Media.Net displays ads on your site according to the nature and type of content. You can use Media.Net to monetize a website regardless of its monthly traffic. But you should consider the ad network if the majority of website traffic comes from USA, UK, Canada, and Australia.
Valueimpression
This Vietnamese ad network enables bloggers to access a premium ad inventory. Valueimpression connects content publishers with premium advertisers. At the same time, it creates opportunities for bloggers to earn ad revenue for each impression received by their websites.
In addition to supporting multiple ad formats, Valueimpression helps publishers track ad performance and revenue. But you can consider this Raptive alternative only when your website receives 100000 visits per month. You can earn $2 to $10 RPM if your application is approved by Valueimpression.
Conclusion
Every lifestyle blogger aspires to monetize his website or blog site using AdThrive or Raptive to increase ad revenue consistently. But a blogger can monetize his website using Raptive in the long run when its monthly page views cross 100000. You should leverage several Raptive/AdThrive alternatives to monetize their blogs receiving less than the required page views per month.
Both individuals and enterprises these days create and publish a variety of blogs on a regular basis.
According to the latest blogging statistics posted on First Site Guide,
“Around 7 million blog posts are published per day and 77% of people regularly read blogs online.”
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The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different from other paid advertising networks? I get these questions everyday and so I thought of preparing this Google Adsense Guide for website owners.
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