Digital Marketing Course in Ghaziabad

The statistics compiled by Statista suggest a consistent increase in the average time adults spend on digital media each day. Adults these days consume brand and customer-generated digital content in multiple formats – text, images, audio, video, and visual stories.

Also, they interact with brands using multiple digital channels – websites, mobile apps, search engines, social media, and paid advertisement. The consistent increase in average screen time across regions creates opportunities for companies and startups to promote, market, and sell their products or services using digital channels.

Most enterprises these days acquire and retain customers by running multiple digital marketing campaigns. Furthermore, they keep customer experience and messaging consistent across touchpoints by running omnichannel or integrated digital marketing challenges. The steady growth of the worldwide digital marketing market has created a surge in the demand for skilled digital marketers across industries. In this blog post, we will understand the benefits of attending a digital marketing course and also look at the best digital marketing course in Ghaziabad.

Many freshers and beginners enhance their career prospects by joining various courses and training programs in digital marketing. Some of these digital marketing courses help students acquire specific digital marketing skills like search engine optimization (SEO), social media marketing, content marketing, paid ad management, and data analysis.

At the same time, a student also has the option to learn multiple digital marketing channels, tactics, and marketing tools by joining specific digital marketing courses. We are making it easier for you to make the right career move by discussing why you should join a digital marketing course and how to select the right digital marketing course, along with some of the important digital marketing course in Ghaziabad.

5 Major Benefits of Joining and Completing a Digital Marketing Course in Ghaziabad

Develop In-Demand Job Skills

Several studies suggest a surge in enterprises switching from conventional marketing to digital marketing. The switch increases the demand for skilled digital marketers. A digital marketing course helps you enhance your career prospects by acquiring the most in-demand digital marketing skills like search engine optimization, social media marketing, and content marketing.

Leverage Vast Career Opportunities

The digital marketing field is extensive and diverse. Most companies these days run multichannel digital marketing campaigns. They look for candidates who have expertise in leveraging top digital marketing channels and tools. You can enhance your career prospects by learning about multiple digital marketing channels, tactics, and tools.

Learn at Your Own Pace

You have the option to enroll in many conventional and online digital marketing courses. The online courses enable you to acquire digital marketing skills at your own pace. Leading institutions these days drive online learning by delivering eLearning content in multiple formats and facilitating virtual collaboration. Hence, it becomes easier for you to develop digital marketing skills after working hours or attending college classes.

Learn without a College Degree

While hiring digital marketers, companies often evaluate their digital marketing, data analysis, and soft skills. Many institutions allow students to enroll in digital marketing courses after completing intermediate education. You have the option to join many digital marketing courses after the 12th. The flexibility makes it easier for you to develop digital marketing skills while continuing your graduation degree.

Low Fees Structure

Digital marketing courses are more cost-efficient than various conventional marketing and management courses. You can develop specific digital marketing skills in about six months by enrolling in short-term courses. At the same time, you can save money by joining an online digital marketing course. However, you also have to learn multiple digital marketing channels and tools by joining full-time digital marketing courses.

8 Criteria for Selecting and Joining the Right Digital Marketing Course in Ghaziabad

Digital Marketing Channels

Companies these days engage, acquire, and retain customers using top digital marketing channels. A digital marketing course helps you understand specific or multiple digital marketing channels. For instance, an SEO course helps you acquire skills to increase website traffic, generate leads, and drive sales using search engines. Hence, you should shortlist digital channels before comparing digital marketing courses.

Digital Marketing Tools

Automation has been transforming digital marketing campaigns and activities. While hiring digital marketers, recruiters evaluate their proficiency in using widely used marketing automation tools and platforms. Hence, you must check if the course helps you learn popular digital marketing tools and platforms. For instance, you should choose an SEO course that covers the best SEO tools.

Instructor

Many institutions these days hire instructors who have experience and expertise in managing digital marketing campaigns. Such instructors hone your digital marketing skills by sharing many tips, best practices, and trends. While comparing digital marketing courses, you must spend some time understanding the instructor’s credentials, experience, and expertise by gathering information from online sources.

Course Curriculum

Digital marketing trends change at frequent intervals. For instance, Google recently revamped SEO content creation by updating its quality rater guidelines (E-E-A-T). You cannot keep your digital marketing skills relevant without understanding the latest digital marketing trends. Hence, you must evaluate the course curriculum to ensure that you access the most up-to-date knowledge.

Learning Material

Digital marketing training providers deliver eLearning materials to students using learning management systems (LMS). The LMS enables you to access learning content in multiple formats – eBooks, videos, audio, and quizzes. Also, you can use the software to access digital learning content anytime and anywhere. However, you must check if the provider allows you to access the digital content in your preferred format.

Course Duration

The duration of digital marketing courses varies between three months to two years. Hence, you can develop digital marketing skills by joining a full-time or short-term course. If you are working in a company, you should consider a short-term digital marketing course. Otherwise, you should understand multiple digital marketing channels and tools by joining a full-time course.

Certification

Institutions issue certificates to students after completing digital marketing courses successfully. However, some institutions issue certificates recognized and respected by companies across sectors. You can enhance your career prospects by choosing a course that helps you obtain an accredited certification.

Internship Opportunities

While recruiting beginners or freshers, recruiters prefer candidates who have gained real-time experience by taking a digital marketing internship. In addition to showcasing your skills, the internship adds value to your resume. Hence, you must prioritize digital marketing courses that create opportunities for you to leverage the benefits of an internship.

Now that we have understood the benefits of joining a digital marketing course, let’s find out the best digital marketing course in Kolkata.

Overview of Top 12 Digital Marketing Course in Ghaziabad

Digital Marketing Certification Course

Digiperform has launched this course by targeting students who have completed class 12 and have basic computer skills. Digital Marketing Certification Course allows students to choose from online learning and classroom-based training options. The course is divided into over 60 modules. Each module covers a specific digital marketing strategy or process. These modules introduce students to important digital marketing concepts like online business visibility, lead generation, lead nurturing, and personal branding. Digiperform makes the course popular by offering active learning and hands-on experience.

Post Graduate Program in Digital Marketing

In addition to covering essential digital marketing concepts, this online course provided by Simplilearn offers a slew of electives. The Post Graduate Program in Digital Marketing covers important digital marketing topics like website creation, search engine optimization, search engine marketing, social media marketing, content strategy, mobile marketing, email marketing, and paid marketing. In addition, it allows students to acquire specific digital marketing skills by offering electives like blogging and affiliate marketing. Students also learn conventional and AI tools driving digital marketing automation. Students further get a chance to work on 20 digital marketing projects.

MBA with Specialization in Digital Marketing

The online program launched by Amity Online enables students to earn an MBA degree while developing in-demand digital marketing skills. In addition to introducing students to marketing management, managerial economics, and business research, MBA with Specialization in Digital Marketing covers important digital marketing concepts like brand management, performance marketing, digital customer analytics, digital commerce, and marketing analytics. Also, students get an opportunity to work on real-world projects and use widely used digital marketing tools.

Advance Digital Marketing Expert Program

In addition to covering essential digital marketing concepts, the Advance Digital Marketing Expert Program helps students earn over 12 digital marketing certifications. The course covers in-demand digital marketing skills like search engine optimization, search engine marketing, social media marketing, content building, content writing, copywriting, video marketing, email marketing, and affiliate marketing. Staenz Academy allows students to choose from online and classroom-based learning options. Also, students can develop digital marketing skills by working on live projects and joining paid internship programs.

Advanced Digital Marketing Course

Digi Manthan has developed the course by covering important digital marketing channels, tools, and trends. In addition to introducing students to web technology and digital marketing, the Advanced Digital Marketing Course helps students acquire in-demand skills like search engine optimization, blogging, social media optimization, brand management, local business listing, PPC ads, and e-commerce marketing. At the same time, it enables students to learn widely used digital marketing tools and earn prestigious digital marketing certifications. Digi Manthan enhances students’ career prospects by offering a 100% placement guarantee.

Advance Digital Marketing Course

Marketer Academy has designed the course by targeting entrepreneurs or working professionals. The Advance Digital Marketing Course enables students to learn important digital marketing channels and tools in 80 to 90 hours. The course covers important digital marketing channels like search engines, social media, and paid advertising while introducing learners to commonly used digital marketing tools. Learners can further make digital marketing strategies by understanding marketing psychology. Marketer Academy creates internship opportunities for learners by collaborating with digital marketing agencies.

Digital Marketing Course

This course offered by RSM Digital is hugely popular with aspiring digital marketers in Ghaziabad. RSM Digital has divided the Digital Marketing Course into over 50 modules. Each module covers an in-demand digital marketing skill like website development, search engine basics, Google bots, content writing, blogging, search engine optimization, social media promotions, email marketing, and affiliate marketing. In addition, the course introduces students to new-generation tactics like chatbot marketing. RSM Digital makes the course popular by offering a 100% placement guarantee.

Digital Marketing Certification

Gallant Info has designed the course with the intention of helping learners earn prestigious digital marketing certifications. Digital Marketing Certification covers the digital marketing channels and tools required to offer a specific certification. Students can consider the course to earn Google Adwords Certification, Bing Ads Certification, Google Analytics Certification, or Semrush SEO Certification. Gallant helps students earn the desired certification by deploying trained and experienced faculties. In addition to creating opportunities to work on live projects, the provider organizes placement drives with various companies.

Upendra Rana Training

Upendra Rana, an experienced digital marketing professional and writer, offers over 10 Online Digital Marketing Course in Ghaziabad. A student can acquire desired digital marketing skills by joining specific digital marketing courses like search engine optimization, social media marketing, online reputation management, paid advertising, and mobile marketing. Rana enables students to develop digital marketing skills anytime and anywhere by supporting online learning mode. The trainer claims to provide 100% placements to over 1500 students.

Digital Marketing Videos

Digi Guru enables students to acquire digital marketing skills by watching online videos. Students have the option to learn digital marketing concepts by watching over 150 videos. Each video covers a specific digital marketing channel, tool, or trend. Some videos cover the fundamentals of digital marketing, while others discuss advanced concepts and emerging trends. A student can watch these online videos on YouTube without incurring any expenses. At the same time, Digi Guru helps them earn prestigious digital marketing certifications like Google AdWords and Facebook Ads.

Digital Marketing Executive Program

Information Technology Institute of India (IIIT) has developed the course intending to provide theoretical and practical digital marketing training to students. The Digital Marketing Executive Program is divided into three modules. The first module covers important digital marketing channels like search engines, social media, emails, and paid advertising. The second module covers marketing automation and data analytics solutions. The third module helps students earn income by publishing blogs or running affiliate marketing programs. IIIT helps students earn money by becoming freelancers.

Digital Marketing Certification Course

In addition to providing digital marketing services, Digital Impetus helps students develop digital marketing skills. Digital Impetus allows students to acquire desired digital marketing skills by joining specific Digital Marketing Certification Courses. At present, students have the option to join courses on search engine optimization, social media marketing, email marketing, web analytics, inbound marketing, mobile app marketing, and web analytics. A student can learn multiple digital marketing tactics and tools by joining Advanced Digital Marketing.