Marketers increase website traffic to a website using search engine optimization (SEO) as a tried and tested digital marketing strategy. But an aspiring marker can increase a website’s search visibility by focusing on three distinct levels of SEO – technical, on-page, and off-page.
Unlike on-page and technical SEO techniques, off-page SEO activities are performed, outside of a website. But off-page SEO techniques make major search engines understand what the audience thinks about a product, service, brand, or website.
They increase a website’s search engine ranking by increasing its relevance, authority, and trustworthiness. Often aspiring marketers link off-page SEO to link-building activities. But they can increase a website’s organic traffic only by implementing a slew of off-page SEO techniques.
The creation of valuable backlinks is a tried and tested off-page SEO strategy. Marketers improve a website’s authority by getting links from websites with higher domain authority. While making link-building strategies, aspiring marketers should focus on creating both natural and promotional backlinks.
Also, they need to ensure that the SEO strategy is not creating harmful backlinks or violating search engine guidelines. They should focus on generating high-quality backlinks instead of increasing the number of backlinks.
The website visitors create natural backlinks by sharing and using the content. Aspiring marketers must focus on posting fresh, relevant, and sharable content that readers will share and bloggers will use. They must collaborate with content creators to produce digital content that keeps readers engaged and stand out from the competitors.
This off-page SEO strategy requires aspiring marketers to create high-value backlinks by posting articles, and blogs on reputable websites. They can increase the number of backlinks by posting content on multiple websites.
They should shortlist the websites that allow writers to create guest posts for them. Also, they need to collaborate with content writers to create well-researched and insightful content for the website. But they should focus on doing guest posting correctly.
Many people these days find answers and solutions using popular online forums like Reddit, Quora, and Yahoo Answers. The growing popularity of these online forums creates opportunities for aspiring marketers to create high-quality backlinks.
But forums do not allow users to mention a brand or insert a link to a website directly. Aspiring marketers have to start the process by discussing relevant topics or answering brand-related questions. They can introduce the brand and create a backlink naturally as part discussion or conversation.
Popular social networking platforms create opportunities for aspiring marketers to website content, generate backlinks, and leverage brand mentions. But they can leverage this off-site SEO technique only by strengthening a brand’s presence and sharing content on the right social network.
Also, they must remain active and responsive on the social network by posting content regularly and replying to users’ comments proactively. The responsiveness will make the social media audience visit a website, share website content, and mention brands.
In the digital age, many customers expect brands to share the latest news and up-to-date information regularly. Aspiring marketers can impress and engage such visitors by requesting them to become subscribers.
Also, they must make it easier for visitors to subscribe by embedding a Rich Site Summary (RSS) fox in web pages and blogs. The subscription box will make the interested visitors read and share website content by sharing their email addresses.
Many third-party websites allow aspiring marketers to post content related to a product, service, or brand. Aspiring marketers can generate high-quality backlinks by posting articles on such article submission sites. But they can improve the backlink quality only by creating fresh and insightful content and posting the content on the right article submission site. Also, they should not post the same article on multiple sites.
There are many sites and social networks that create opportunities for aspiring marketers to generate backlinks by posting images. Aspiring marketers can share information and generate backlinks by posting images on free image submission sites. But they can leverage this off-page SEO technique only by posting HD images. Likewise, they must optimize the images while submitting by adding an appropriate title, description, and tags.
Netizens spend most of their digital media time on spending online videos. Aspiring marketers can use videos as a marketing tool to promote products/services as well as generate high-quality backlinks. They can post videos on multiple video submission sites including YouTube, Vimeo, and Vine. But they can make the off-page SEO technique impactful only by optimizing the video by adding the right title, description, tags, and reference links.
Infographics present information in an engaging, quick, and clear way by combining images and data visualization techniques like graphs, charts, and minimal text. Many infographic submission sites allow content creators to publish a variety of infographics.
Aspiring information can leverage these infographic submission sites to generate high-quality backlinks to a website. While submitting infographics, they can generate backlinks simply by giving a reference link to a relevant blog or web page.
Document-sharing websites provide information to visitors in the form of PDFs and PPTs. Aspiring marketers can create backlinks to a website by submitting documents in one of the formats supported by the website. But they must create documents with unique and insightful content. Also, they should check the document-sharing website’s DA to increase the backlink quality.
Enterprises from various sectors make important announcements and share newsworthy information by publishing press releases. There are many websites that facilitate online press release distribution. Aspiring marketers can leverage these top press release submission sites as a source to generate backlinks. However, they have to convert content in press releases by adding important elements like headlines, announcement summaries, quotes, hyperlinks, and contact information.
This off-site SEO technique requires aspiring marketers to generate backlinks by requesting influencers to share website content and blogs. They should start the process by publishing high-quality content on the website. After publishing the content, they will search for relevant influencers and request them to share the link. However, this technique will work only when the link is shared by influencers on relevant domains.
Aspiring marketers can use many off-page SEO techniques to drive organic traffic to a website by improving its credulity, authority, and relevance. But they can make the off-page SEO methods effective only by using on-page and technical SEO techniques. Hence, aspiring marketers should combine on-page, off-page, and technical SEO techniques to increase organic website traffic consistently.
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other.
Wikipedia describes search engine optimization (SEO) as
“the process of improving the quality and quantity of website traffic to a website or a web page from search engines.”
At the same time, Wikipedia describes email marketing as
“the act of sending a commercial message, typically to a group of people, using email.”
As a web address, a unique resource locator (URL) depicts the location of a web page, file, or website on the internet. Each URL consists of six important components – protocol, sub-domain, domain, top-level domain, subfolder, and slug. Major search engines recommend webmasters to keep a website’s URL structure simple, readable, and structured. Google advises webmasters to keep the URLs appealing and understandable for users by organizing the website content logically.
In addition to promoting code-less website development, WordPress is considered to be more SEO-friendly than other content management systems (CMS). Each new version of WordPress comes with new features and updates to boost search engine optimization (SEO). Also, it allows users to implement SEO strategies by choosing from thousands of SEO plugins. The usage statistics posted on several websites depict the Yoast SEO, All in One SEO Plugin and Rank Math are more popular than other SEO plugins for WordPress.
Yoast SEO plugin helps WordPress Website owners to increase their website’s search engine ranking by focusing on two important aspects – creating high quality content and optimizing the website according to search engine guidelines. Along with providing content analysis features, Yoast SEO helps users to know how the content will appear on search engine pages. It has an established and loyal user base with more than 5 million active installations.
Many websites these days have multiple web pages or URLs with the same content to make the content look good on various devices and operating systems. But the search engines often consider the URLs as duplicate versions of the same web page while indexing the website. The canonical tags help website developers and webmasters to differentiate between the master page and duplicate pages.
While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from the search engines. However, the primary objective of robots txt is not to prevent search engines from accessing and indexing web pages.
According to Google,
“A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.”
In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing of a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of WordPress SEO plugins. In one of my previous posts, I covered how to choose the best WordPress SEO Plugins, in which I have also covered some of the most important SEO plugins. Yoast SEO has been a personal favorite, I have used Yoast plugin on 10+ websites that I have handled. The latest usage statistics also depict that the Yoast SEO plugin is much more popular than other WordPress SEO plugins.
While indexing websites, search engine crawlers emphasize on indexing web pages without impacting the experience of the website visitors. They adhere to the crawl rate limit to collect information from a website at the maximum fetching rate. The number of URLs on a website crawled by search engine crawlers like Googlebot on a single day varies based on a number of factors including the size of the website. The website owners and webmasters can easily make Googlebot crawl additional URLs on a website by increasing crawl budget.
According to Yoast.com, “Crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall, it’s relatively stable. Google might crawl 6 pages on your site each day, it might crawl 5,000 pages, it might even crawl 4,000,000 pages every single day.”
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