The surge in global digital content consumption encourages individuals and enterprises to create and publish fresh content regularly. Leading advertisement networks or ad networks create opportunities for these content providers to generate recurring revenue by monetizing their offerings and selling unsold inventory or ad space.
While monetizing their websites in 2023, content creators and providers have the option to choose from many ad networks. But 48.6% of content providers prefer Google Ads to other ad networks while monetizing websites.
In addition to being easy to set up, Google Ads enables users to reach out to the target audience who access millions of websites and apps using Google products like Gmail and YouTube. Also, users can boost ad performance by leveraging real-time data and continuous performance tracking.
But you cannot increase ad revenue only by choosing the largest ad network. You should remember that the online advertising platform launched by Google has several shortcomings. Also, you can increase ad revenue by choosing one of the top Google Ads alternatives in 2023.
Each of these ad networks has a much smaller market share than Google. Also, they differ from each other in several aspects. Hence, you can choose the right alternative to Google Ads only by evaluating each of them using multiple parameters.
We are making it easier for you to monetize a website or blog by discussing some of the popular alternatives to Google Ads in 2023.
Google has developed this unified advertising and analytics platform launched by targeting enterprise advertisers. Google Marketing Platform enables your business to generate more revenue by forming deeper customer relationships.
In addition to supporting ad network integration and exchange, the platform simplifies ad performance tracking by providing ad dashboards, generating ad performance reports, and tracking ad conversions by campaigns.
You can opt for this Google Ads alternative to increase ad revenue by leveraging Google Display Network and integrating Google Ads with widely-used Google products like analytics, tag manager, data studio, and campaign manager.
The full-service ad delivery platform boosts ad performance using artificial intelligence (AI) technologies. You have the option to choose from two editions of Ezoic according to your website traffic. You can sign up for Ezoic Access Now if your website has less than 10000 visitors.
On the other hand, you are eligible for Ezoic Levels if your website has over 10000 page views. Both editions of Ezoic allow you to choose from hundreds of ad networks including Google’s Ad Exchange. At the same time, AI algorithms used by the network help you increase ad revenues by optimizing ad the experience of visitors individually.
Ezoic further makes it easier for you to boost the website’s user experience by providing a slew of products. You can convert textual content into videos using a video creator and manage videos effectively using a video optimizer. Here is our detailed review of the Ezoic ad network.
You can find a detailed review of Ezoic vs Ad Sense here.
The independent ad platform makes it easier for you to control, measure, and optimize ads by providing a set of tools. You should consider Adobe Advertising Cloud to generate ad revenue using useful tools for cross-channel marketing, mobile marketing, data-driven marketing, audience management, and customer experience optimization.
You can use the single platform to access ad inventories as well as manage ad campaigns. Adobe will distribute your ads based on the On-demand Services for Adobe Advertising. Also, it boosts ad performance by increasing conversion rates using AI algorithms. You can use the bidding model provided by the platform to predict ad campaigns more precisely.
The ad network is powered by Microsoft Search Network which has over one million unique searchers. It shows relevant ads to searchers based on keywords entered by them on Bing, Yahoo, and MSN search results. While using Microsoft Advertising (earlier known as Bing Ads), you can increase ad revenue by accessing phrase, exact, and broad matches as well as negative keywords.
You can use the ad network to generate more revenue by making competitive bids and targeting searchers based on their locations and devices. You also have the option to measure ad performance and adjust ad budgets on a daily basis. Many website owners prefer Microsoft Advertising to Google Ads to boost engagements with sites and landing pages.
Monumetric helps you monetize your website by implementing customized ad strategies and controlling ad revenue. The Google Ads alternative emphasizes increasing ad revenue by combining placement and technologies. The positioning allows you to decide what types of ads to display and where to display the ads on web pages.
You have the option to choose from four editions of Monumetric – Propel, Ascend, Stratos, and Apollo – according to your website’s monthly page views. But you can sign up for the ad networks only when your website has more than 10000 page views per month. Also, you have to pay setup fees if your website has less than 80000 page views per month.
You can find the detailed Monumetric review here.
This popular ad platform helps you increase revenue by choosing from multiple ad formats, bidding models, and traffic types. PropellerAds allows you to choose from 5 ad types – push, in-page push, pop under, direct click, and interstitial. You have the option to combine multiple ad formats for a single campaign. PropellerAds displays your ads to target customers across more than 195 geographies.
The ad networks improve ad performance using anti-fraud algorithms. Hence, ads posted on your website are shown to paying customers. You can boost the performance of ads using features like interest targeting, custom audiences, and creative templates. You can sign up for PropellerAds regardless of your website traffic. But you will earn revenue only after being approved.
Here is the detailed Propeller Ads review for you.
The online ad platform drives website traffic monetization using in-house optimization technologies. Adcash allows you to monetize websites using multiple ad formats – native, banner, in-page, in-page push, popunder, and interstitial. Also, you can generate revenue using 3 bidding models – CPC, CPM, and CPA.
The ad network increases ad revenue by providing global coverage. Also, it facilitates ad performance tracking based on real-time statistics. You should consider this simple ad network to monetize your website by combining the right ad format and bidding model.
The full-service ad management platform is hugely popular with travel bloggers, mom bloggers, food bloggers, and others providing lifestyle content. Mediavine connects brands with 125 unique monthly visitors by facilitating influencer marketing and programmatic advertising.
While using Mediavine, you can monetize your website by showing native ads, videos, and display ads to the target audience across devices. Also, you can increase ad revenue every year by getting the special loyalty bonus provided by Mediavine. You should consider this Google Ads alternative to monetize lifestyle websites with more than 50000 page views per month.
You can find the detailed Mediavine review here.
Infolinks drives website monetization by supporting contextual ads. It displays ads according to the specific keywords included in the content. A reader will see relevant ads when he accesses the content. The ad network provides a slew of solutions to content providers.
You can use Infold to show ads to a wider audience by combining search and display. Likewise, you can leverage Inarticle to make ads appears at the target audience engages with the content. Also, you can present ads within the web page content using Intext.
You can find the detailed review of the Infolinks ad network here.
In addition to keeping ads user-friendly, Traffic Force focuses on making them viewed by real people. It helps you to target consumers who are familiar with websites and products by providing specialized tools. The Google alternative supports multiple ad formats, including display ads, in-stream videos, video banners, popunder, and push notifications.
It helps you increase ad revenue by supporting real-time bidding. Likewise, it makes it easier for you to monitor ad performance by sending real-time statistics. Unlike other Google Alternatives, Traffic Force focuses on optimizing ad security by scanning ads elaborately. You can sign up for Traffic Force regardless of your website’s monthly page views.
The new-age alternative to Google Ads focuses on increasing ad revenue by making the most of popunder ads. Website visitors can see popunder ads beneath the active browser window. You can opt for PopAds to monetize your website traffic by showing only popunder ads. However, the ad network allows you to decide the popunder ads to be displayed on your website.
Also, it increased ad revenue by targeting visitors across 40 countries. PopAds claims to provide the highest ad rates to publishers than other ad networks. It allows publishers to request ad revenue withdrawals without any restrictions. You can sign up for PopAds without any minimum traffic requirements. But the ad revenue generated using PopAds will vary according to your website niche and content quality.
Unlike other Google Ads alternatives, Taboola monetizes your website or blog by making content suggestions to readers. The content suggestions appear on web pages as native ads. The ad network creates opportunities for content providers to increase ad revenue by accessing an extensive network.
You can divert quality traffic to your website by exchanging audiences with both partnering and third-party websites. Also, you can monetize the website traffic by enhancing content quality by performing A/B testing and getting data-driven insights. However, you can monetize a website using Taboola only when it has more than 500000 monthly visitors.
The self-service ad network enables publishers to monetize websites without working with managers. You can consider Adsterra to automate website monetization completely. Adsterra drives revenue generation by supporting multiple ad formats – banners, native banners, direct links, popunder, and social bar.
Also, it allows you to choose from several bidding models – CPM, CPC, CPA, CPL, and CPI. You can increase ad revenue using three anti-Adblock options provided by Adsterra. You can sign up for the Google Ads alternative regardless of your website’s monthly visitors. Once your website is approved, you can generate revenue by adding the code snippets sent by Adsterra.
RevenueHits enables you to monetize a variety of digital assets, including websites and blogs. This alternative to Google Ads supports several ad formats, including banners, floating banners, popunder, buttons, footers, in-page push, slider, dialog, and shadow box.
Also, it helps you generate revenue by selling ad space directly to in-house advertisers using multiple bidding models – CPC, CPM, CPA, and CPV. RevenueHits increases a website’s user experience and ad revenue simultaneously using proprietary optimization technologies.
Also, you can use the performance monitoring system provided by the ad network to boost ad performances by fixing discrepancies and compliance issues. You can join RevenueHits regardless of your website’s monthly page views.
This Google Ads alternative is popular with content publishers as a cross-platform ad network. Epom Market helps publishers monetize digital assets by supporting multiple desktop, mobile, video, and in-app ad formats. You also have the option to monetize a website by choosing from several desktop and mobile ad formats – native, banner, positional, catfish, and in-feed.
The ad network helps you increase revenue by choosing the right ad format and ad space. Also, it makes it easier for you to track ad performance and revenue by providing an easy-to-use interface. However, you can monetize a website using Epom Market only when it has more than 500000 monthly page views.
While monetizing a website or blog, you have the option to choose from several Google Ads alternatives in 2023. But you should remember that these ad networks differ from each other in many aspects. For instance, you can sign up for certain ad networks only if your website has specific monthly page views.
Likewise, some of these ad networks support more ad formats and bidding models than others. Hence, you can monetize a website successfully only by comparing each ad network with Google Ads and other Google Ads alternatives.
While comparing top Google Ad alternatives, you should consider important factors like joining requirements, ad network size, supported ad formats, compensation methods, and payment terms. At the same time, you should prioritize ad networks that facilitate real-time ad performance monitoring by providing reporting tools, ad monitoring solutions, and data-driven insights.