Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels.
According to an Advertising Expenditure Forecast Report published by Zenith Media,
“Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024.”
But no enterprise can beat the competition and drive sales conversions only by implementing multichannel digital marketing strategies. In addition to launching multiple digital marketing campaigns, entrepreneurs and marketers must streamline, monitor, and measure various marketing tasks and activities by adopting marketing automation.
According to the marketing automation statistics compiled by Findstack,
“On average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.”
Enterprises will adopt a wide range of marketing software and tools in 2022 to automate lead generation, nurturing, and conversion procedures.
Your organization cannot automate and manage multiple and multichannel digital marketing campaigns using a single or specific marketing software and tool. You need to combine various marketing tools to automate search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. Likewise, you need different marketing software solutions to capture leads; nurture leads; and convert leads.
That is why; your marketing strategy in 2024 must focus on selecting and combining the right digital marketing tools. We help you to understand and compare some of the widely used marketing software and tools by gathering information from diverse online sources. You can leverage neutral information to boost the performance and productivity of your sales and marketing teams.
40+ Marketing Tools Your Organization Should Leverage in 2024
Customer Relationship Management (CRM) Software
1) Zoho CRM
Zoho CRM comes with features to streamline lead management, contact management, deal management, and workflow automation. Your organization can leverage these features to identify, capture, and nurture leads based on their contact information. Also, you can use CRM software to connect with leads across communication channels by getting real-time insights. Your team can create custom workflows to automate routine lead nurturing tasks at various stages of the sales process.
2) Salesforce Sales Cloud
Salesforce has developed Sales Cloud with native features to automate lead management, contact management, and opportunity management. The CRM software enables your team to access crucial information about leads from various locations. You can leverage these features to track and score leads by tracking the relevant information. Also, you can use drag-and-drop tools to automate complex sales processes without putting in extra time and effort.
3) Hubspot CRM
The free edition of Hubspot CRM allows you to avail yourself of useful features like prospect tracking, email tracking, meeting scheduling, and live chat. Also, you can avail of a slew of advanced features by subscribing to the premium edition of Hubspot CRM. The CRM software features a visual dashboard that helps your team visualize and analyze the sales pipeline in minutes. Also, your sales team can use this marketing tool to track website visits, email openings, and similar activities of the prospect by getting automated notifications.
4) Zendesk Sales CRM
The Sales CRM built by Zendesk helps your team to improve relationships with customers and prospects by streamlining pipeline management. Your team can use this CRM software to boost the conversational experience of customers and leads across communication channels. The salespeople can use the integrated tools provided by the marketing software to focus on the highest-value customers and deals continuously. Also, they can make phone calls, schedule meetings, and check deal history instantly while nurturing leads.
Website Optimization Tools
5) Google Optimize
You can leverage Optimize as part of the Google Marketing Platform to personalize the user experience by running various website tests. The tool helps you assess your website’s current user experience as well as compare different versions of the website content by conducting A/B and multivariate testing. The test results will make it easier for you to deliver customized website experiences to various types of visitors. You can integrate Optimize seamlessly with widely used tools like Google Analytics, Google Ads, and Firebase. Here are some good A/B testing tools for your website.
6) Optimizedly
This open and extensible platform helps you boost your website’s digital experience by leveraging artificial intelligence (AI). Optimizedly uses AI algorithms to personalize every touch point by testing key features of the website. At the same time, you can use the integrated platform to set up both B2B and B2C sites. The enterprise CMS included in Optimizedly makes it easier for you to create, customize, and scale a variety of digital content for various digital marketing campaigns.
7) Hotjar
Hotjar helps businesses to understand and measure the real-time user experience of websites. It comes with features to visualize user behavior by recording every website visit automatically. Also, it highlights where visitors click, scroll, and move on the website visually. You can playback the recordings to assess the user experience delivered by the website. At the same time, you can use Hotjar to boost user experience by gathering feedback and suggestions from visitors.
8) Clicky
You can adapt Clicky to monitor and analyze your website traffic in real-time. The marketing analytics software provides you with information about visitors as well as their actions. You can generate reports based on real-time data to analyze website traffic based on important parameters like average action, total session time, average session time, and bounce rate. Hence, you can keep the visitors engaged by making your website deliver superior digital experiences by reacting to the traffic in real-time.
Lead Generation Tools
9) LeadPages
LeadPages helps you to generate leads by building websites, landing pages, alert bars, and pop-ups. You can use the DIY interface provided by this widely used lead generation tool to build landing pages in a few minutes. Also, you can persuade website visitors to become email subscribers using a variety of options – access content, download digital files, and avail of opt-in offers. The tool makes it easier for you to boost lead generation activities by facilitating A/B testing and real-time performance tracking.
10) Unbounce
You can use Unbounce to generate and convert leads by developing smarter landing pages. It leverages artificial intelligence and machine learning to build pre-optimized landing pages in minutes. Also, you can use the built-in tool provided by Unbounce to create content for ads, landing pages, and marketing emails effortlessly. At the same time, Unbounce boosts lead generation activities by displaying the most appropriate landing page to every website visitor automatically. Here are some landing page optimization tricks for interested readers.
11) Woorise
The all-in-one lead generation platform helps your business to generate leads using a variety of options – landing pages, engaging forms, contests, and giveaways using built-in tools. You can use templates provided by Woorise to create beautiful landing pages in minutes. Also, you have the option to customize every landing page by including forms, surveys, contests, quizzes, and giveaways. At the same time, Woorise enables your business to receive online payment by allowing customers to use widely used payment gateways like PayPal, Square, and Stripe.
12) LeadIQ
LeadIQ simplifies the outbound prospecting process by capturing and sequencing contact information. Your sales team can leverage the features of LeadIQ to capture leads while accessing websites and social networks. Also, the salespeople can organize and prioritize the prospects using a slew of parameters – company size, region, and title. You can integrate LeadIQ with your existing sales tools to eliminate the need to enter contact data across platforms.
Lead Nurturing and Conversion Tools
13) Outgrow
Outgrow helps you to nurture leads and prospects by delivering engaging and interactive content. In addition to creating a variety of digital content, you can use Outgrow to embed the content in the web pages seamlessly and effortlessly. Also, you can qualify and nurture the leads by answering some of their pressing questions in a personalized way. Outgrow features intelligence analytics and data analytics that make it easier for you to divide the leads into various segments.
14) Hunter.io
You have the option to use Hunter.io either as an online marketing tool or a Chrome add-on. Your sales team can use Hunter.io to collect verified email addresses of both companies and professionals in seconds. They can find email addresses simply by entering specific domain names. The verified email addresses make it easier for them to keep the CRM system clean and follow up with the leads more confidently. Also, they can filter the email addresses for lead nurturing campaigns using a variety of parameters.
15) AWeber
The prebuilt templates provided by AWeber help you to create landing pages, signup forms, marketing emails, eCommerce pages, and web push notifications. The landing pages and signup forms help your sales team to capture and nurture new leads. At the same time, you can use AWeber to nurture the leads effectively by running automated email marketing campaigns. In addition to helping you to compose engaging emails, AWeber ensures that the emails remain in the recipient’s inbox.
16) ActiveCampaign
ActiveCampaign helps your organization automate lead nurturing activities by providing a CRM system and email marketing automation tools. You can use the integrated marketing automation platform to generate more leads by building customized landing pages and subscription forms. At the same time, you can nurture the leads effectively by sending targeted emails, triggered emails, broadcast emails, and scheduled emails automatically.
Search Engine Optimization (SEO) Tools
17) Ahrefs
Ahrefs makes it easier for you to automate common SEO activities by providing a slew of tools – site audit, keyword explorer, site explorer, content explorers, and rank tracker. Also, you can use the dashboard provided by this popular SEO tool to track the progress and performance of various SEO campaigns from a centralized location. You also have the option to boost your SEO skills by accessing a wide range of SEO tutorials and guides available on the website.
18) Semrush
You can leverage the tools and reports provided by Semrush to automate a variety of routine SEO tasks – keyword research, competitor SEO analysis, on-page SEO, local SEO, rank tracking, and link building. The SEO toolkit helps you to get regular search engine traffic to your website by identifying both local and national keywords. Similarly, you can build high-value backlinks by analyzing the backlink profiles of competitors. Semrush further enables you to track the search engine ranking and visibility of your website daily without putting in extra time and effort.
19) Moz
Moz helps you learn SEO by accessing online resources and automating SEO tasks using a variety of tools. You can leverage the free SEO tools provided by Moz to simplify recurring tasks like keyword research, backlink analysis, and domain analysis. At the same time, you can use MozBar to measure the search engine ranking of your website instantly on Google Chrome using a variety of SEO metrics. You also have the option to subscribe to Moz Pro to boost SEO campaigns by availing of a suite of useful tools.
20) Growthbar
Growthbar is one of the easy-to-use SEO tools available in the market. The popular SEO toolkit leverages AI to facilitate the creation of blogs and website content optimized for search engines. You can use the tools to optimize content by including the right titles, keywords, headers, links, and introductions. Also, the tool helps you to perform keyword research and assess keyword difficulty scores. At the same time, you have the option to create blogs and content for SEO campaigns by contacting freelance SEO content writers.
Additionally, you can consider these 15 popular SEO tools for better search engine ranking to divert organic traffic to your website from search engines organically and regularly.
Social Media Marketing Tools
21) BuzzSumo
BuzzSumo boosts social media marketing campaigns by helping users monitor and analyze the performance of content. While creating content, you can use this widely used marketing software to get more likes, shares, and links by exploring high-performing content. Also, you can leverage the tool to identify and connect with influencers according to your brand and industry. At the same time, BuzzSumo helps you increase social media engagement by responding to comments and tracking trends proactively.
22) Buffer
Buffer helps your brand to connect with more customers and prospects on social networking platforms in four simple steps – analyze, publish, engage, and celebrate. In addition to assessing your brand’s social media performance, you can use this widely used digital marketing tool to schedule social media posts and respond to comments. Many marketers these days opt for Buffer as one of the clean and intuitive social media management solutions.
23) Hootsuite
Hootsuite comes with a slew of features to boost your brand’s social media presence and performance on multiple social networks. You can leverage these features to promote organic content, manage paid ads, schedule social media posts, and respond to comments and incoming messages. At the same time, Hootsuite makes it easier for you to boost your social media marketing campaigns by measuring results, monitoring competitors, and tracking emerging trends.
24) Social Pilot
Social Pilot helps both small businesses and enterprises to promote their brands on popular social networking platforms. You can leverage the features and solutions provided by this widely used social media management tool to find and create relevant content based on curated and suggested content across industries. Also, you can track and measure the performance of multiple social media promotions by generating white-level reports on demand. The simple dashboard provided by Social Pilot makes it easier for you to make informed decisions by leveraging analytics.
Email Marketing Software
25) Mailchimp
The marketing automation platform launched by Mailchimp includes tools that help you create, schedule, and send engaging emails. You can use drag-and-drop email templates to compose emails based on your brand in minutes. Also, you can conduct A/B testing to boost email open rates by assessing the subject line and email content. The platform features a Customer Journey Builder that enables you to send emails to customers based on their behaviors and interactions. At the same time, you can generate reports to track sales and measure email campaign performance.
26) ActiveCampaign
This cloud-based platform helps B2B and B2C companies to automate email marketing campaigns by providing a slew of solutions. You can leverage ActiveCampaign to send a variety of emails by setting up email automation. You can use the drag-and-drop email designer to create beautiful emails effortlessly. Also, You also have the option to increase open rates by sending dynamic content to customized emails to various segments of customers. Furthermore, you can leverage the contact information of recipients to send personalized emails according to their precise wants.
27) MooSend
The affordable email marketing tools help you to run email marketing campaigns using a drag-and-drop editor. MooSend further complements the editor with a robust library of customizable templates. You have the option to compare various versions of an email by conducting A/B testing and using built-in analytics. At the same time, you can leverage the tools provided by MooSend to generate and influence leads by creating beautiful landing pages.
28) Hubspot
You can leverage the useful email marketing tools provided by Hubspot to design and customize professional emails using a wide range of ready-to-use templates. Also, you can use the Hubspot CRM software to send professional emails to the relevant recipients. The tools provided by Hubspot help you measure the performance of email marketing campaigns based on open rates. However, you need to avail of these email marketing tools as part of Hubspot’s all-in-one marketing toolkit.
Content Creation Tools
29) Adobe Creative Cloud Express
The beautiful temples provided by Adobe Creative Cloud Express help you to curtail the time and effort required for creating digital content. You can access the web or mobile versions of this content creation tool to create engaging content by leveraging Adobe Stock, Adobe Fonts, and Adobe Photoshop. The combination of royalty-free stock photos and innovative fonts makes it easier for you to create content for content marketing and social media promotional campaigns despite being no professional designer.
30) Canva
You can combine the templates, images, and content provided by Canva to create a wide range of digital content. The templates help you to design logos, posters, social media posts, newsletters, email headers, presentations, and infographics in a few minutes. In addition to choosing from many popular designs, you can design customized content for various marketing campaigns by following step-by-step guides.
31) Recordit
Often content marketers track varying screen and sound activities while gathering content ideas and conducting research. Recordit makes it easier for content creators to conduct research by recording screen and sound activities for up to five minutes. You can leverage Recordit as a professional screencast tool to capture important information during content research and creation processes. You also have the option to access a free library of images, graphics, icons, and illustrations while creating visual content.
32) Piktochart
You can use Piktochart to tell your brand story visually by creating infographics, presentations, and reports. Large companies leverage the templates provided by the software to create infographics that explain a topic, convey information, or visualize processes. Also, you can use this tool to share data with your team interestingly and engagingly by creating reports.
Video Marketing Tools
33) Wistia
The video hosting platform helps B2B marketers drive sales conversion by creating and promoting videos, webinars, and podcasts. You can leverage the tools and solutions provided by Wistia to embed the audio and video content seamlessly according to your branding strategies. You also have the option to publish the content across marketing and communication channels. Wistia makes it easier for you to track the performance of video marketing campaigns using important parameters like links, email collections, and call-to-action (CTA).
34) Vimeo
The easy-to-use tools provided by Vimeo make it easier for you to create, manage, and promote videos regularly. You have the option to create videos using ready-to-use templates as well as recording video messages. Also, you can share the videos with customers seamlessly and securely from a central hosting location. At the same time, you can leverage a slew of video marketing tools provided by Vimeo to promote your products or services by connecting with the target audience.
35) Loom
Loom is an asynchronous video messaging platform that enables you to create and share video messages in minutes. You can leverage a free screen recorder to create informative and promotional videos using both computers and mobile devices. You can further customize the video by reducing its size and including a call-to-action or custom thumbnail. At the same time, Loom allows you to share the video message instantly by sending the link. The viewers can react to the video by posting comments or emojis.
36) Vidyard
Vidyard helps businesses generate, nurture, and convert leads by recording and sending videos effortlessly. You can use a video creation tool to record videos using a webcam or recording your screen. You can further host the videos on a secure platform and personalize the viewer experience. At the same time, Vidyard helps you to measure the performance of individual videos using video analytics. You can leverage video analytics to understand the audience as well as to measure video engagement.
PPC Management Tools
37) Adespresso
You can use Adespresso to manage paid advertisement campaigns efficiently on Google, Facebook, and Instagram. The tools and solutions provided by this full-service digital advertising platform make it easier for you to create ads, manage ad campaigns, and analyze campaign results. At the same time, you can manage PPC campaigns more efficiently by accessing the blogs, webinars, guides, and ebooks provided by Adespresso.
38) Spyfu
Spyfu comes with a slew of tools to help you manage both SEO and PPC campaigns. You can use Spyfu to run PPC campaigns successfully by uncovering competitors’ paid advertising strategies. You can use the suite of PPC tools provided by this platform to access and analyze Google Ads and the keywords of competitors. Also, you also have the option to access Google Ads templates and Google Ads Advisor, along with competitor analysis.
39) Adalysis
You can use this marketing software to automate paid search campaigns on Google and Bing. The automation tools provided by Adalysis help you validate your PPC strategy, boost the bidding strategy, track monthly ad spend, perform automated ad testing, and control the ad’s display network behavior. At the same time, you can leverage the auditing tools provided by the software to identify duplicate ads, keyword conflicts, duplicate search terms, and landing page errors while planning PPC campaigns.
40) AdStage/TapClick
TapClick (earlier known as AdStage) facilitates the automation of PPC campaign optimization and monitoring by providing a slew of products and solutions. You can leverage these tools to manage multiple PPC campaigns from a centralized location. In addition to simplifying campaign analysis, TapClick automates routine activities like ad scheduling and rotation and routine optimization activities. Also, you can monitor the performance of individual PPC campaigns by receiving automated email alerts.
Marketing Automation Tools
You can allocate more time to track and boost multichannel digital marketing campaigns only by automating routine and common marketing tasks. You can automate a variety of activities using some of these 17 widely used marketing automation tools. Some of these marketing tool automation tools help you streamline customer communication by sending automated emails and SMS. At the same time, you can use specific marketing automation tools to automate routine tasks like content scheduling, lead scoring, customer segmentation, and landing page generation.
Tools to Measure Digital Marketing Performance
You cannot drive lead generation and conversion activities only by launching multichannel digital marketing campaigns. Along with implementing various digital marketing strategies, you need to measure, monitor, and refine the performance of individual marketing campaigns. You can boost the performance of individual digital marketing campaigns by adopting these 18 widely used tools to measure digital marketing performance.
While implementing a marketing automation strategy, you have the option to choose from a wide range of marketing software and tools. Each of these software solutions is developed with features to streamline and automate specific digital marketing campaigns. Also, you must remember that every marketing software and tool has its own strengths and shortcomings. Hence, you must combine the right marketing software and tools in 2024 to adopt the hottest marketing automation trends.
This article has been reposted with permission from this blog.
Enterprises implement multichannel marketing strategies to achieve a variety of goals – create brand awareness, generate leads, drive sales conversions, and promote customer loyalty. However, businesses cannot achieve preset goals without managing multiple marketing campaigns efficiently and simultaneously.
Premium and free marketing tools make it easier for entrepreneurs to plan and manage multichannel marketing campaigns through automation. According to the marketing automation statistics compiled by Startup Bonsai, marketing automation helps entrepreneurs generate more leads, boost marketing productivity, improve customer engagement, and beat the competition.
Businesses can leverage marketing tools to automate routine and repetitive tasks without increasing overheads. However, she must combine the right marketing tools to automate varied marketing activities. We are helping entrepreneurs to adopt marketing automation by recommending a slew of free and widely-used marketing tools.
11 Free Marketing Tools for Entrepreneurs to Leverage Marketing Automation
1. Wix
Wix helps entrepreneurs create, develop, and manage their business’s web presence. An entrepreneur can use this free website builder to build a variety of websites. For instance, she can use Wix to set up online stores selling products or websites offering digital services to clients. The templates provided by Wix make it easier for the business owner to create customized websites. The website is further optimized for mobile devices and search engines.
2. Hotjar
A business can drive lead generation and lead conversion activities only by meeting users’ needs and expectations. Entrepreneurs must monitor the behavior of website visitors to understand what they see, feel, and want. Hotjar helps entrepreneurs understand and measure a website’s user experience visually and intuitively. The website owner can leverage the tools provided by Hotjar to visualize user behavior, record user interactions, and collect user feedback. She can further evaluate a new feature or product by conducting targeted surveys.
3. Google Analytics
The free web analytics service launched by Google helps entrepreneurs track and analyze website traffic. An entrepreneur can use Google Analytics to monitor and measure the performance of multiple marketing campaigns based on traffic sources like search console, social media, Google Ads, or campaigns. Also, Google Analytics helps entrepreneurs plan and manage marketing campaigns more effectively by providing in-depth data about customer demographics.
4. Buffer
With customers spending more digital time on social networks, entrepreneurs have to explore ways to connect and interact with people on social media. Buffer helps entrepreneurs reach more people on social networks in an authentic and affordable way by providing a slew of tools. Many entrepreneurs start social media marketing campaigns using the free plan offered by Buffer. The free plan allows entrepreneurs to manage up to 3 social channels, schedule posts, and invite users.
5. Canva
While planning marketing campaigns, entrepreneurs create a variety of visual content to keep the audience interested and engaged. Canva makes it easier for entrepreneurs to create a variety of visual content – videos, social media posts, logos, presentations, and posters. An entrepreneur can use the professional templates provided by Canva to convert innovative ideas into visual marketing content in minutes. The free edition of Canva allows enterprises to access over 100 design types and over 250000 templates.
6. Google Alerts
No entrepreneurs can run marketing campaigns successfully without optimizing digital content creation, publication, and promotion. They need to collect information and ideas from diverse sources to create digital content that the target audience desires. Google Alerts makes it easier for entrepreneurs to find interesting content by monitoring the web. An entrepreneur can leverage this free marketing tool to create alerts for various topics and keywords. Google Alerts will help entrepreneurs find fresh and relevant content by sending email alerts automatically.
7. Mailchimp
The free version of Mailchimp provides entrepreneurs with a multichannel marketing tool. The software facilitates marketing automation by featuring a marketing customer relationship management (CRM) system, along with tools to build websites, landing pages, and forms. Entrepreneurs can further use Mailchimp to generate and nurture leads by sending up to 10000 emails every month. Small businesses and startups leverage the free edition of Mailchimp to start email marketing campaigns and conduct customer surveys.
8. Yoast SEO Free Plugin
Entrepreneurs must leverage this widely-used SEO plugin to optimize their websites developed using WordPress. The free edition of Yoast SEO helps website owners start search engine optimization (SEO) activities and automate various technical SEO tasks. However, they must remember that the Yoast SEO Free Plugin lacks some of the useful features provided by the premium plugin. They have to upgrade to the premium edition to assess content quality, get link suggestions, optimize keywords, and avoid dead links.
Here is a guide on Yoast SEO.
9. SITE123
The free edition of SITE123 is used widely by entrepreneurs for creating landing pages quickly and effortlessly. Entrepreneurs can use this free website builder to create landing pages for a variety of websites. They can customize the landing for specific marketing campaigns by choosing colors, fonts, header, and footer. Also, she can save time by adding pre-designed content blocks to the landing page along with essential elements like buttons and fonts. However, she must upgrade to the premium edition of SITE123 to get additional storage space and bandwidth.
10. Hello Bar
Entrepreneurs can use the Starter edition of Hello Bar to convert website visitors into leads, buyers, and subscribers using customized and appealing popups. Hello Bar enables users to create a variety of popups – alerts, bars, modals, sliders, and page takeovers without writing code. Also, entrepreneurs can display more relevant information to the website visitors by customizing the popup’s themes and styling. They also have the option to deliver targeted messages to visitors based on their location, device, page, and visit.
11. Databox
An entrepreneur can divert traffic to her business website by running multi-channel marketing campaigns. However, she cannot convert website visitors into leads and customers without tracking and improving the website’s performance continuously. Databox helps entrepreneurs track and measure website performance without using multiple tools. While using Databox, the entrepreneur can track and visualize performance through a customizable dashboard. In addition to integrating performance information from diverse sources, the dashboard enables users to measure performance using custom metrics.
Many free marketing tools help businesses leverage marketing automation without escalating costs. However, no enterprise can run multiple marketing campaigns using a single marketing tool. She must focus on choosing and combining the right marketing automation software according to her enterprise’s multichannel marketing strategies.
In the post-pandemic world, the average daily time spent by people on digital media is all set to increase to just under eight hours. The steady increase in the average digital media time and online media consumption creates opportunities for your business by running marketing campaigns using digital technologies and through digital marketing channels.
Your business can spread information about products/services more effectively only by interacting with existing and potential customers through multiple channels. It should run multi-channel marketing campaigns to generate more leads, increase sales conversions, promote customer loyalty, and create brand awareness.
According to Search Customer Experience,
“Multi-channel marketing is based on the fact that customers have more choices than ever in terms of getting information on products. The spread of available channels, including the growth of email, social media, and mobile, has caused marketing departments to increase their presence on these channels in order to develop their customer relationship management (CRM) efforts.”
While comparing the top digital marketing channels, you must remember that each category of the website receives most of the traffic from specific sources. For instance, some of the top websites get more traffic from search engines than social media. That is why; you should consider and target some of the most popular digital marketing channels while planning multichannel marketing campaigns.
9 Digital Marketing Channels You Must Focus on Increase ROI
1. Website
In addition to providing an online presence for your business, the website creates opportunities for you to run content marketing campaigns. The content marketing campaigns will help your business generate, nurture, and convert leads by increasing organic traffic. But your content marketing strategy can increase organic traffic only through publication, distribution, and promotion of a variety of digital content – articles, videos, infographics, and videos.
2. Mobile App
According to BBC,
“People devote one-third of waking time to mobile apps.”
The increase in the digital time spent on mobile apps makes mobile apps one of the key digital marketing channels. Your business can easily meet customer expectations and boost customer experience by launching a mobile app. At the same time, you can leverage the data collected using the app to run mobile marketing campaigns successfully. But you can leverage this new-age marketing channel only when your app delivers an engaging and positive user experience.
3. Organic Search
A large percentage of modern consumers use search engines to know and compare products/services before buying online. Your business must leverage search engines as a powerful digital marketing channel to divert regular traffic to the website. You can run search engine optimization (SEO) strategies to generate and influence leads without escalating marketing costs. However, you can boost your website’s search performance only by implementing on-page and off-page SEO techniques. Also, you have to revamp your SEO strategy proactively to beat search engine algorithm changes.
4. Paid Search
The paid advertisement options provided by major search engines like Google and Bing help your business to acquire and convert leads regularly by incurring additional expenses. The pay-per-click (PPC) advertisements require you to pay only when a searcher clicks on the ads. Search engines display paid ads above the organic search results. Hence, you can run PPC ad campaigns to create brand awareness as well as drive lead generation and conversion.
5. Social Media
According to Statista,
“As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.”
Your business can use popular social networking platforms to build and sustain relationships with both existing and potential customers. You can run organic social media marketing campaigns by posting content according to buyer personas. Also, you can reach the target audience by investing in paid social media ads. But your social media marketing strategy must focus on building rapport with followers and keeping them engaged.
6. Video-Sharing Platforms
According to Techjury.net,
“Video is the number 1 source of information for 66% of people.”
Both social networks and video-sharing platforms create opportunities for your business to share information with customers by posting videos. While planning video marketing campaigns, you can share information by uploading both educational and promotional videos. But you must create the videos according to the expectations of your target audience and optimize the content to get more views, likes, and shares.
7. Email
According to Constant Contact,
“Email marketing has a return on investment (ROI) of $36 for every $1 spent.”
Your business can send emails to drive lead generation, lead nurturing, and conversion activities. But you can leverage emails as one of the powerful digital marketing channels only by adopting two hottest trends – automation and personalization. You must use a specialized software solution to send the right emails to a recipient at the right time automatically. Likewise, you must personalize the email to seduce the recipient to read your message.
8. Display Ads
You can design display ads to deliver advertising messages to the target audience using images, videos, and audio. The display ads will appear as banners on websites, social networks, email platforms, and other digital marketing channels. Many businesses these days run display ads as a cost-efficient alternative to PPC ads. But you can create brand awareness and boost sales conversion only when the display ads complement the hosting platform’s audience base perfectly. Also, you must use ad retargeting techniques to track the people who landed on your website by clicking on the display ads.
9. Affiliate Marketing
Several categories of websites these days get most of their traffic through referrals. You can increase your website traffic consistently through referrals by partnering with influencers and affiliate marketers. Affiliate marketers help your business generate leads as well as influence their purchase decisions. They recommend your product/service through websites, blogs, newsletters, and social networks. But you can leverage this digital marketing channel only by partnering with the right influencer or affiliate marketers. It is also advisable to partner with multiple affiliate marketers.
Your business can drive lead generation, nurturing, and conversion activities only by running multi-channel marketing campaigns. But you must focus on choosing and combining the right digital marketing channels using a slew of metrics – website category, target audience, marketing goals, advertising budget, and competition. Also, you must measure the performance of marketing campaigns across channels using the right metrics and tools.
