Digital Marketing Course in Guwahati

The statistics compiled by Statista suggest a consistent increase in the average time adults spend on digital media each day. Adults these days consume brand and customer-generated digital content in multiple formats – text, images, audio, video, and visual stories.

Also, they interact with brands using multiple digital channels – websites, mobile apps, search engines, social media, and paid advertisement. The consistent increase in average screen time across regions creates opportunities for companies and startups to promote, market, and sell their products or services using digital channels.

Most enterprises these days acquire and retain customers by running multiple digital marketing campaigns. Furthermore, they keep customer experience and messaging consistent across touchpoints by running omnichannel or integrated digital marketing challenges. The steady growth of the worldwide digital marketing market has created a surge in the demand for skilled digital marketers across industries. In this blog post, we will understand the benefits of attending a digital marketing course and also look at the best digital marketing course in Guwahati.

Many freshers and beginners enhance their career prospects by joining various courses and training programs in digital marketing. Some of these digital marketing courses help students acquire specific digital marketing skills like search engine optimization (SEO), social media marketing, content marketing, paid ad management, and data analysis.

At the same time, a student also has the option to learn multiple digital marketing channels, tactics, and marketing tools by joining specific digital marketing courses. We are making it easier for you to make the right career move by discussing why you should join a digital marketing course and how to select the right digital marketing course, along with some of the important digital marketing courses in Guwahati.

5 Major Benefits of Joining and Completing a Digital Marketing Course in Guwahati

Develop In-Demand Job Skills

Several studies suggest a surge in enterprises switching from conventional marketing to digital marketing. The switch increases the demand for skilled digital marketers. A digital marketing course helps you enhance your career prospects by acquiring the most in-demand digital marketing skills like search engine optimization, social media marketing, and content marketing.

Leverage Vast Career Opportunities

The digital marketing field is extensive and diverse. Most companies these days run multichannel digital marketing campaigns. They look for candidates who have expertise in leveraging top digital marketing channels and tools. You can enhance your career prospects by learning about multiple digital marketing channels, tactics, and tools.

Learn at Your Own Pace

You have the option to enroll in many conventional and online digital marketing courses. The online courses enable you to acquire digital marketing skills at your own pace. Leading institutions these days drive online learning by delivering eLearning content in multiple formats and facilitating virtual collaboration. Hence, it becomes easier for you to develop digital marketing skills after working hours or attending college classes.

Learn without a College Degree

While hiring digital marketers, companies often evaluate their digital marketing, data analysis, and soft skills. Many institutions allow students to enroll in digital marketing courses after completing intermediate education. You have the option to join many digital marketing courses after the 12th. The flexibility makes it easier for you to develop digital marketing skills while continuing your graduation degree.

Low Fees Structure

Digital marketing courses are more cost-efficient than various conventional marketing and management courses. You can develop specific digital marketing skills in about six months by enrolling in short-term courses. At the same time, you can save money by joining an online digital marketing course. However, you also have to learn multiple digital marketing channels and tools by joining full-time digital marketing courses.

8 Criteria for Selecting and Joining the Right Digital Marketing Course in Guwahati

Digital Marketing Channels

Companies these days engage, acquire, and retain customers using top digital marketing channels. A digital marketing course helps you understand specific or multiple digital marketing channels. For instance, an SEO course helps you acquire skills to increase website traffic, generate leads, and drive sales using search engines. Hence, you should shortlist digital channels before comparing digital marketing courses.

Digital Marketing Tools

Automation has been transforming digital marketing campaigns and activities. While hiring digital marketers, recruiters evaluate their proficiency in using widely used marketing automation tools and platforms. Hence, you must check if the course helps you learn popular digital marketing tools and platforms. For instance, you should choose an SEO course that covers the best SEO tools.

Instructor

Many institutions these days hire instructors who have experience and expertise in managing digital marketing campaigns. Such instructors hone your digital marketing skills by sharing many tips, best practices, and trends. While comparing digital marketing courses, you must spend some time understanding the instructor’s credentials, experience, and expertise by gathering information from online sources.

Course Curriculum

Digital marketing trends change at frequent intervals. For instance, Google recently revamped SEO content creation by updating its quality rater guidelines (E-E-A-T). You cannot keep your digital marketing skills relevant without understanding the latest digital marketing trends. Hence, you must evaluate the course curriculum to ensure that you access the most up-to-date knowledge.

Learning Material

Digital marketing training providers deliver eLearning materials to students using learning management systems (LMS). The LMS enables you to access learning content in multiple formats – eBooks, videos, audio, and quizzes. Also, you can use the software to access digital learning content anytime and anywhere. However, you must check if the provider allows you to access the digital content in your preferred format.

Course Duration

The duration of digital marketing courses varies between three months to two years. Hence, you can develop digital marketing skills by joining a full-time or short-term course. If you are working in a company, you should consider a short-term digital marketing course. Otherwise, you should understand multiple digital marketing channels and tools by joining a full-time course.

Certification

Institutions issue certificates to students after completing digital marketing courses successfully. However, some institutions issue certificates recognized and respected by companies across sectors. You can enhance your career prospects by choosing a course that helps you obtain an accredited certification.

Internship Opportunities

While recruiting beginners or freshers, recruiters prefer candidates who have gained real-time experience by taking a digital marketing internship. In addition to showcasing your skills, the internship adds value to your resume. Hence, you must prioritize digital marketing courses that create opportunities for you to leverage the benefits of an internship.

Now that we have understood the benefits of joining a digital marketing course, let’s find out the best digital marketing course in Guwahati.

Overview of Top 12 Digital Marketing Course in Guwahati

1. Advanced Certification in Digital Marketing & Strategy

This course provided by IIDE – The Digital School helps students become digital marketers in six to eleven months. Advanced Certification in Digital Marketing & Strategy is recommended not only for students but also for working professionals and entrepreneurs. The course covers important digital marketing topics like search engine optimization, search engine marketing, and social media marketing. In addition to introducing students to over 20 digital marketing and AI tools, IIDE shares case studies and conducts AI-based mock interviews.

2. Digital Marketing Certification

The course launched by DigiAdzo helps students and working professionals acquire digital marketing skills by attending regular learning sessions. Digital Marketing Certification provides practical exposure to digital marketing channels and tools by supporting agency-style training. DigiAdzo deploys faculties with expertise in strategizing and managing digital marketing campaigns for leading brands. Hence, they explain digital marketing concepts with real-time examples and case studies.

3. Online Digital Marketing Course

The online course provided by Digital Scholar boosts modules using artificial intelligence (AI) technologies. The Online Digital Marketing Course keeps students engaged through fun gaming sessions. At the same time, students get hands-on digital marketing training by working with clients. They can further clear doubts by interacting with trainers every week. Students should consider this online course to develop essential digital marketing skills in 4 months. Digital Scholar creates opportunities for them to earn dual certifications by partnering with Google and Meta.

4. Digital Marketing Course

WEBOTAPP Academy has developed this course by focusing on practical digital marketing training. Digital Marketing Course introduces beginners to digital marketing by covering the types and benefits of digital marketing. In addition, it covers important digital marketing concepts like Google organic SEO, Facebook marketing, content writing, blogging, graphic design, affiliate marketing, and LinkedIn Marketing. Also, students get an opportunity to hone digital marketing skills by working on real-time projects. It is also one of the digital marketing course in Guwahati that provides a 100% placement guarantee.

5. Digital Marketing with GenAI Advanced Program

NIIT has developed this course by covering important digital marketing strategies and cutting-edge technologies like GenAI. Digital Marketing with GenAI Advanced Program helps students develop essential digital marketing skills like search engine optimization, social media marketing, content marketing, email marketing, and digital advertising. At the same time, the course introduces students to widely used AI tools for content creation and digital marketing. NIIT makes the course popular by providing hands-on digital marketing training and placement assistance.

6. Digital Marketing

The offline course provided by Tech Boosters covers both basic and advanced digital marketing concepts. The fundamental module makes students learn 4 steps of marketing, 4P’s of marketing, and digital marketing vs. traditional marketing. Subsequent modules help students learn important concepts like market research, website planning, search engine optimization, content writing, email marketing, affiliate marketing, and web analytics. Students should consider Digital Marketing to acquire essential digital marketing skills in three months in a classroom environment.

7. School of Digital Marketing

Nexop Academy offers several digital marketing courses and certification programs by setting up the School of Digital Marketing. A student can join these certification programs after the 12th. Each certification program focuses on a single digital marketing concept like search engine optimization, search engine advertising, or social media marketing. A student can complete the desired certification program in 10 days. At the same time, a student can learn essential digital marketing channels and tools by joining advanced digital marketing courses. The wide range of courses and certification programs enable students in Guwahati to develop desired digital marketing skills while studying in colleges.

8. Digital Marketing Course

Datacom IT Institute has divided this 12-week Digital Marketing Course into several modules. Each module helps learners develop essential digital marketing skills like website planning, lead generation, social media marketing, video marketing, email marketing, and affiliate marketing. In addition to understanding the concept, students hone digital marketing skills by accessing case studies and working on practical assignments. Datacom further enhances their career prospects by supporting placement assistance and providing Google certification program training.

9. Digital Marketing Certification Courses

Digiperform allows students to choose from a slew of Digital Marketing Certification Courses – Foundation, Specialist, Master, and Professional. The Foundation program introduces students to digital marketing core, channels, and strategies in 2 months. At the same time, other certification courses cover widely used digital marketing channels and tools. A student also has the option to choose from online and classroom-based learning modes. Digiperform enhances students’ career prospects by conducting live practical sessions and supporting in-course internships.

10. Digital Marketing Course

Assam Career Hub has developed the course to help students acquire development skills by providing practical industry training. The Digital Marketing Course in Guwahati covers important digital marketing concepts like search engine optimization, social media promotion, content strategy, email marketing, landing page optimization, and marketing analytics. A student can learn these in-demand digital marketing topics in 5 months by spending 5 to 6 hours per week. Assam Career Hub enhances their career prospects by supporting hands-on training and internship programs.

11. Foundation and Advanced Courses

Futurists Academy has launched two digital marketing courses – Foundation and Advanced. The Foundation Course introduces beginners to website development, digital marketing, and market research. In addition, it covers important digital marketing concepts like search engine optimization, content writing, website traffic analysis, email marketing, video marketing, and social media marketing. On the other hand, the advanced course covers additional topics like copywriting, branding, app marketing, affiliate marketing, advanced SEO, and WordPress. Each course enables students to acquire digital marketing skills at their own pace by accessing learning materials in various formats including video and PDFs.

12. AI-Powered Digital Marketing Course

This online digital marketing course developed by Internshala Trainings enables students to acquire knowledge in Hindi or English. Also, the Digital Marketing Course covers essential digital marketing concepts as well as AI content writing tools. Students can learn digital marketing topics like building web presence, search engine optimization, social media marketing, email marketing, and digital advertising. Also, the video tutorials cover emerging digital marketing trends and new-generation marketing tools. Internshala further enhances their career prospects by supporting curated internships and providing pre-placement prep training.