The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing strategy according to both existing and emerging trends in digital marketing. Also, they have to implement various digital marketing best practices efficiently to reach out to more customers and achieve higher conversion rate. Here are 7 digital marketing strategies for small businesses and startups in 2018.
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