8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs
The technology used by competitors to increase the traffic to their blogs has already made a big difference. Is your website not ranking high after so many efforts and not becoming a brand name? This article covers the 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs to help your website quickly rank higher and become a huge brand name.
When everyone is trying to Improve Website Ranking in Google SERPs, competition is relatively high. In this regard, many paid and free SEO tools can assist you in staying competitive. You optimize your website’s content and increase organic traffic by using them.
SEO tools analyze how well the content is written and increase your visibility to increase traffic. Furthermore, it provides information about new and trending keywords to improve Search Engine Rankings.
Additionally, it provides you with backlink opportunities, which naturally boosts your traffic and your website becomes a good brand name.
These are the best free SEO tools you can find online. You can get them for free, and they’re intuitive, slick, powerful, and effective, and you can use them anywhere.
1. Yoast
Yoast SEO
A popular and comprehensive WordPress SEO plugin, Yoast is one of the most popular. It allows bloggers to create Google-friendly content and help their blogs rank higher on Google. Additionally, it’s free with millions of downloads and a 5-star rating, making it doubtlessly the best SEO tool.
Key features
It helps deliver by structuring the paragraphs and making them more readable; always keep an eye on keyword density. It is important to check plagiarism before publishing your web page to ensure it has been created accordingly. You can say it’s a brand name among all tools. Here is a detailed Yoast SEO review and Yoast SEO best practices for you.
Pricing
The good news is Yoast SEO Plug-in is free to use. Hence, you can opt for a Yoast premium version for better functions. It will cost you approx $80/per year.
2. Ahrefs
Several leading brands, including Adobe, Uber, and Netflix, rely on Ahrefs’ SEO tools to improve the SEO of any website.
Key features
This tool shows the ranking history for any keyword, backlink audits, guest links, and internal links and allows us to generate content using it.
AHREFs
Pricing
It allows you a 7-day trial for $7, and then you can go for an advance subscription with prices ranging from $100 to $1000
This platform is popular among writers, bloggers, and webmasters for providing more than 100 SEO and writing tools for free.
It helps users to optimize their content for websites, blogs, articles, search engines, and more.
Prepostseo provides a free plagiarism-checking tool that helps users check the uniqueness of their content before publishing or submitting it.
Key Features
The best thing about this platform is that all of its tools are free and you don’t have to complete any signup process to access its tools.
Its wide range of toolsets includes a plagiarism checker, a paraphrasing tool, a DA PA checker, and an online image-to-text converter.
The paraphrasing tool by Prepostseo lets users rephrase their content by using top-notch AI technology. All of its tools are easily accessible and secure to use for all purposes.
The image-to-text converter lets users extract text from the given image by using advanced OCR technology.
Pricing
This website also offers premium plans for its tools to unlock its incredible features. It provides both monthly and yearly premium plans starting from $10 to $350.
Moz Pro is a widely used SEO tool and brand name. Various features enable users to run competitive analyses, find related keywords, and audit their sites. Plus, it builds a strategy that grows traffic to a website. It’s easy to monitor what your competitors are doing with Moz Pro. Search engines recommend improving your blog and web content to remain visible.
It provides standard metrics, Moz score, and optimization suggestions and allows Google SERP.
Key features
Some key features are keyword research, content, and site explorer. it is also beneficial to backlink tracking and competitive analysis.
Pricing
It offers a free 30-day trial. Further, you can avail Subscription of $10/month.
KWFinder by Mangools will continue to be the top SEO tool for providing related and trending keywords in 2022. So, your content is better optimized for search engines. The term “long-tail keywords” has gained popularity among SEOs. The importance of long-tail keywords is well-known to marketers, bloggers, and content creators. Similarly, KWFinder knows it too.
It searches for the best long-tail keyword for its users. Moreover, it analyses competitors’ keywords as well. That will boost the ranking of the website and increase organic traffic.
Key features
The Mangools (KW Finder) features suggest Long-tail keywords and improve Local keywords. it can help you to provide SERP analysis, track competitor’s keywords, and provide a high-quality keyword list for better search engine optimization.
Pricing
It offers a 48-hour money-back guarantee. Its prices are $30/month for basic, $40/month for premium, and $80/month for an agency.
A huge advantage of SEMrush is its excellent UI (User Interface). This tool is easy to use by subscribers for comparisons and ranking purposes. At this point, SEMrush is the best tool for creating blog posts from SEO. Hence, Blogger’s favorite tool to work on it.
Organic traffic is captured by conducting site audits, tracking backlinks, researching keywords, and analyzing competitors. It helps you evaluate your data and competitors’ content as well.
Key features
This tool will help you conduct a comprehensive technical site audit, Organic Keyword Research, Content Optimization, and Competitive research of Ads and products.
Pricing
Semrush prices vary in different categories. It starts at $99/ month if you go for a basic plan. And if you opt for a business plan, it is between $200 to $400.
Neil Patel founded it as a beginner-friendly SEO tool. Toolbox Marketing offers a quick tool that analyzes domains, conducts keyword research, reverse-engineers competitors, uncovers backlink data, and performs other essential SEO tasks.
Key features
You will use the Keyword Ideas tool to develop lots of low-competition keywords for your website. Also, you can perform competitor keyword analysis to find keywords from the competition quickly.
Thanks to the Content Ideas tool, you can get dozens of content ideas with suggested keywords. This tool will help you identify critical SEO errors on your sites, such as 404s, broken internal links, and duplicate content.
You can find hundreds of websites linking to your competitor’s domains but not your own using the Backlink Opportunity tool.
Pricing
It offers a free 30-day trial. Further, you can avail Subscription of $9/month.
You can find many relevant, ranked keywords with KeywordChef’s long-tail keyword research tool. Unlike other keyword research tools, KeywordChef returns keywords that match the user’s search intent.
Key features
With the help of the tool, you can easily find quality keywords with a high search volume and their ranking potential. When searching for related keywords to your seed keyword using the wildcard search, you can find relevant keyword opportunities automatically. By adding “*” to keywords, you can perform wildcard searches like “best * for frozen” or “can you cook * in the oven,” and KeywordChef will display search terms with those terms.
You can also get help by browsing this site and getting the best information and learning search engine Optimization, Search Engine Marketing, and content strategy. That will boost the ranking of the website and increase organic traffic.
Abhijit has been in the digital space for over 10 years.An accomplished marketing leader, he has more than ten years of experience in Events Marketing, B2B Lead Generation, Product Positioning & Marketing, Social Media Marketing, Brand Management, Marketing Communication, Public Relations, Advertising, and Internal Communications.
Some expertise of Abhijit Panda is:
Developing On-Site and Off-Site strategies based on extensive keyword research and competitor analysis
Managing Google Display Ads, Google Ads, LinkedIn Campaigns, and Remarketing Ads.
Creating content for each buyer persona and at every stage of decision making
Utilizing targeted lists, lookalike audiences, and databases to retarget on Google, Facebook, Linkedin
Checking Google Analytics, optimizing your website using Google Analytics, and stack analytics
Last words On 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs
Here are just eight of the most important tools a search engine optimizer should use to become a brand name. Choosing a freemium tool to test to see if it meets your conversion goals is an easy way to figure out if they are the right tools for your conversion goals, and if they work well for you, you can always upgrade.
If you find a marketing tool that works well, stick with it once you find one that meets your needs and budget. Make sure that whichever tool and plan you select maximize its value.
The most important aspects of search engine optimization are implementation and experimentation. But if you don’t follow through and implement what you have learned, all these results and recommendations are worthless.
The online world has greatly influenced marketing and business since most people work online. Improving your web traffic through SEO content is crucial to blogging writing, digital marketing, and online business. It’s important to use SEO tools to build organic traffic on your website to become a brand, and we have selected the best SEO tools for you. It makes your life easier.
This article was republished in May 2024.
Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels.
“Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024.”
But no enterprise can beat the competition and drive sales conversions only by implementing multichannel digital marketing strategies. In addition to launching multiple digital marketing campaigns, entrepreneurs and marketers must streamline, monitor, and measure various marketing tasks and activities by adopting marketing automation.
“On average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.”
Enterprises will adopt a wide range of marketing software and tools in 2022 to automate lead generation, nurturing, and conversion procedures.
Your organization cannot automate and manage multiple and multichannel digital marketing campaigns using a single or specific marketing software and tool. You need to combine various marketing tools to automate search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. Likewise, you need different marketing software solutions to capture leads; nurture leads; and convert leads.
That is why; your marketing strategy in 2024 must focus on selecting and combining the right digital marketing tools. We help you to understand and compare some of the widely used marketing software and tools by gathering information from diverse online sources. You can leverage neutral information to boost the performance and productivity of your sales and marketing teams.
40+ Marketing Tools Your Organization Should Leverage in 2024
Customer Relationship Management (CRM) Software
1) Zoho CRM
Zoho CRM comes with features to streamline lead management, contact management, deal management, and workflow automation. Your organization can leverage these features to identify, capture, and nurture leads based on their contact information. Also, you can use CRM software to connect with leads across communication channels by getting real-time insights. Your team can create custom workflows to automate routine lead nurturing tasks at various stages of the sales process.
2) Salesforce Sales Cloud
Salesforce has developed Sales Cloud with native features to automate lead management, contact management, and opportunity management. The CRM software enables your team to access crucial information about leads from various locations. You can leverage these features to track and score leads by tracking the relevant information. Also, you can use drag-and-drop tools to automate complex sales processes without putting in extra time and effort.
3) Hubspot CRM
The free edition of Hubspot CRM allows you to avail yourself of useful features like prospect tracking, email tracking, meeting scheduling, and live chat. Also, you can avail of a slew of advanced features by subscribing to the premium edition of Hubspot CRM. The CRM software features a visual dashboard that helps your team visualize and analyze the sales pipeline in minutes. Also, your sales team can use this marketing tool to track website visits, email openings, and similar activities of the prospect by getting automated notifications.
4) Zendesk Sales CRM
The Sales CRM built by Zendesk helps your team to improve relationships with customers and prospects by streamlining pipeline management. Your team can use this CRM software to boost the conversational experience of customers and leads across communication channels. The salespeople can use the integrated tools provided by the marketing software to focus on the highest-value customers and deals continuously. Also, they can make phone calls, schedule meetings, and check deal history instantly while nurturing leads.
Website Optimization Tools
5) Google Optimize
You can leverage Optimize as part of the Google Marketing Platform to personalize the user experience by running various website tests. The tool helps you assess your website’s current user experience as well as compare different versions of the website content by conducting A/B and multivariate testing. The test results will make it easier for you to deliver customized website experiences to various types of visitors. You can integrate Optimize seamlessly with widely used tools like Google Analytics, Google Ads, and Firebase. Here are some good A/B testing tools for your website.
6) Optimizedly
This open and extensible platform helps you boost your website’s digital experience by leveraging artificial intelligence (AI). Optimizedly uses AI algorithms to personalize every touch point by testing key features of the website. At the same time, you can use the integrated platform to set up both B2B and B2C sites. The enterprise CMS included in Optimizedly makes it easier for you to create, customize, and scale a variety of digital content for various digital marketing campaigns.
7) Hotjar
Hotjar helps businesses to understand and measure the real-time user experience of websites. It comes with features to visualize user behavior by recording every website visit automatically. Also, it highlights where visitors click, scroll, and move on the website visually. You can playback the recordings to assess the user experience delivered by the website. At the same time, you can use Hotjar to boost user experience by gathering feedback and suggestions from visitors.
8) Clicky
You can adapt Clicky to monitor and analyze your website traffic in real-time. The marketing analytics software provides you with information about visitors as well as their actions. You can generate reports based on real-time data to analyze website traffic based on important parameters like average action, total session time, average session time, and bounce rate. Hence, you can keep the visitors engaged by making your website deliver superior digital experiences by reacting to the traffic in real-time.
Lead Generation Tools
9) LeadPages
LeadPages helps you to generate leads by building websites, landing pages, alert bars, and pop-ups. You can use the DIY interface provided by this widely used lead generation tool to build landing pages in a few minutes. Also, you can persuade website visitors to become email subscribers using a variety of options – access content, download digital files, and avail of opt-in offers. The tool makes it easier for you to boost lead generation activities by facilitating A/B testing and real-time performance tracking.
10) Unbounce
You can use Unbounce to generate and convert leads by developing smarter landing pages. It leverages artificial intelligence and machine learning to build pre-optimized landing pages in minutes. Also, you can use the built-in tool provided by Unbounce to create content for ads, landing pages, and marketing emails effortlessly. At the same time, Unbounce boosts lead generation activities by displaying the most appropriate landing page to every website visitor automatically. Here are some landing page optimization tricks for interested readers.
11) Woorise
The all-in-one lead generation platform helps your business to generate leads using a variety of options – landing pages, engaging forms, contests, and giveaways using built-in tools. You can use templates provided by Woorise to create beautiful landing pages in minutes. Also, you have the option to customize every landing page by including forms, surveys, contests, quizzes, and giveaways. At the same time, Woorise enables your business to receive online payment by allowing customers to use widely used payment gateways like PayPal, Square, and Stripe.
12) LeadIQ
LeadIQ simplifies the outbound prospecting process by capturing and sequencing contact information. Your sales team can leverage the features of LeadIQ to capture leads while accessing websites and social networks. Also, the salespeople can organize and prioritize the prospects using a slew of parameters – company size, region, and title. You can integrate LeadIQ with your existing sales tools to eliminate the need to enter contact data across platforms.
Lead Nurturing and Conversion Tools
13) Outgrow
Outgrow helps you to nurture leads and prospects by delivering engaging and interactive content. In addition to creating a variety of digital content, you can use Outgrow to embed the content in the web pages seamlessly and effortlessly. Also, you can qualify and nurture the leads by answering some of their pressing questions in a personalized way. Outgrow features intelligence analytics and data analytics that make it easier for you to divide the leads into various segments.
14) Hunter.io
You have the option to use Hunter.io either as an online marketing tool or a Chrome add-on. Your sales team can use Hunter.io to collect verified email addresses of both companies and professionals in seconds. They can find email addresses simply by entering specific domain names. The verified email addresses make it easier for them to keep the CRM system clean and follow up with the leads more confidently. Also, they can filter the email addresses for lead nurturing campaigns using a variety of parameters.
15) AWeber
The prebuilt templates provided by AWeber help you to create landing pages, signup forms, marketing emails, eCommerce pages, and web push notifications. The landing pages and signup forms help your sales team to capture and nurture new leads. At the same time, you can use AWeber to nurture the leads effectively by running automated email marketing campaigns. In addition to helping you to compose engaging emails, AWeber ensures that the emails remain in the recipient’s inbox.
16) ActiveCampaign
ActiveCampaign helps your organization automate lead nurturing activities by providing a CRM system and email marketing automation tools. You can use the integrated marketing automation platform to generate more leads by building customized landing pages and subscription forms. At the same time, you can nurture the leads effectively by sending targeted emails, triggered emails, broadcast emails, and scheduled emails automatically.
Search Engine Optimization (SEO) Tools
17) Ahrefs
Ahrefs makes it easier for you to automate common SEO activities by providing a slew of tools – site audit, keyword explorer, site explorer, content explorers, and rank tracker. Also, you can use the dashboard provided by this popular SEO tool to track the progress and performance of various SEO campaigns from a centralized location. You also have the option to boost your SEO skills by accessing a wide range of SEO tutorials and guides available on the website.
18) Semrush
You can leverage the tools and reports provided by Semrush to automate a variety of routine SEO tasks – keyword research, competitor SEO analysis, on-page SEO, local SEO, rank tracking, and link building. The SEO toolkit helps you to get regular search engine traffic to your website by identifying both local and national keywords. Similarly, you can build high-value backlinks by analyzing the backlink profiles of competitors. Semrush further enables you to track the search engine ranking and visibility of your website daily without putting in extra time and effort.
19) Moz
Moz helps you learn SEO by accessing online resources and automating SEO tasks using a variety of tools. You can leverage the free SEO tools provided by Moz to simplify recurring tasks like keyword research, backlink analysis, and domain analysis. At the same time, you can use MozBar to measure the search engine ranking of your website instantly on Google Chrome using a variety of SEO metrics. You also have the option to subscribe to Moz Pro to boost SEO campaigns by availing of a suite of useful tools.
20) Growthbar
Growthbar is one of the easy-to-use SEO tools available in the market. The popular SEO toolkit leverages AI to facilitate the creation of blogs and website content optimized for search engines. You can use the tools to optimize content by including the right titles, keywords, headers, links, and introductions. Also, the tool helps you to perform keyword research and assess keyword difficulty scores. At the same time, you have the option to create blogs and content for SEO campaigns by contacting freelance SEO content writers.
BuzzSumo boosts social media marketing campaigns by helping users monitor and analyze the performance of content. While creating content, you can use this widely used marketing software to get more likes, shares, and links by exploring high-performing content. Also, you can leverage the tool to identify and connect with influencers according to your brand and industry. At the same time, BuzzSumo helps you increase social media engagement by responding to comments and tracking trends proactively.
22) Buffer
Buffer helps your brand to connect with more customers and prospects on social networking platforms in four simple steps – analyze, publish, engage, and celebrate. In addition to assessing your brand’s social media performance, you can use this widely used digital marketing tool to schedule social media posts and respond to comments. Many marketers these days opt for Buffer as one of the clean and intuitive social media management solutions.
23) Hootsuite
Hootsuite comes with a slew of features to boost your brand’s social media presence and performance on multiple social networks. You can leverage these features to promote organic content, manage paid ads, schedule social media posts, and respond to comments and incoming messages. At the same time, Hootsuite makes it easier for you to boost your social media marketing campaigns by measuring results, monitoring competitors, and tracking emerging trends.
24) Social Pilot
Social Pilot helps both small businesses and enterprises to promote their brands on popular social networking platforms. You can leverage the features and solutions provided by this widely used social media management tool to find and create relevant content based on curated and suggested content across industries. Also, you can track and measure the performance of multiple social media promotions by generating white-level reports on demand. The simple dashboard provided by Social Pilot makes it easier for you to make informed decisions by leveraging analytics.
Email Marketing Software
25) Mailchimp
The marketing automation platform launched by Mailchimp includes tools that help you create, schedule, and send engaging emails. You can use drag-and-drop email templates to compose emails based on your brand in minutes. Also, you can conduct A/B testing to boost email open rates by assessing the subject line and email content. The platform features a Customer Journey Builder that enables you to send emails to customers based on their behaviors and interactions. At the same time, you can generate reports to track sales and measure email campaign performance.
26) ActiveCampaign
This cloud-based platform helps B2B and B2C companies to automate email marketing campaigns by providing a slew of solutions. You can leverage ActiveCampaign to send a variety of emails by setting up email automation. You can use the drag-and-drop email designer to create beautiful emails effortlessly. Also, You also have the option to increase open rates by sending dynamic content to customized emails to various segments of customers. Furthermore, you can leverage the contact information of recipients to send personalized emails according to their precise wants.
27) MooSend
The affordable email marketing tools help you to run email marketing campaigns using a drag-and-drop editor. MooSend further complements the editor with a robust library of customizable templates. You have the option to compare various versions of an email by conducting A/B testing and using built-in analytics. At the same time, you can leverage the tools provided by MooSend to generate and influence leads by creating beautiful landing pages.
28) Hubspot
You can leverage the useful email marketing tools provided by Hubspot to design and customize professional emails using a wide range of ready-to-use templates. Also, you can use the Hubspot CRM software to send professional emails to the relevant recipients. The tools provided by Hubspot help you measure the performance of email marketing campaigns based on open rates. However, you need to avail of these email marketing tools as part of Hubspot’s all-in-one marketing toolkit.
Content Creation Tools
29) Adobe Creative Cloud Express
The beautiful temples provided by Adobe Creative Cloud Express help you to curtail the time and effort required for creating digital content. You can access the web or mobile versions of this content creation tool to create engaging content by leveraging Adobe Stock, Adobe Fonts, and Adobe Photoshop. The combination of royalty-free stock photos and innovative fonts makes it easier for you to create content for content marketing and social media promotional campaigns despite being no professional designer.
30) Canva
You can combine the templates, images, and content provided by Canva to create a wide range of digital content. The templates help you to design logos, posters, social media posts, newsletters, email headers, presentations, and infographics in a few minutes. In addition to choosing from many popular designs, you can design customized content for various marketing campaigns by following step-by-step guides.
31) Recordit
Often content marketers track varying screen and sound activities while gathering content ideas and conducting research. Recordit makes it easier for content creators to conduct research by recording screen and sound activities for up to five minutes. You can leverage Recordit as a professional screencast tool to capture important information during content research and creation processes. You also have the option to access a free library of images, graphics, icons, and illustrations while creating visual content.
32) Piktochart
You can use Piktochart to tell your brand story visually by creating infographics, presentations, and reports. Large companies leverage the templates provided by the software to create infographics that explain a topic, convey information, or visualize processes. Also, you can use this tool to share data with your team interestingly and engagingly by creating reports.
Video Marketing Tools
33) Wistia
The video hosting platform helps B2B marketers drive sales conversion by creating and promoting videos, webinars, and podcasts. You can leverage the tools and solutions provided by Wistia to embed the audio and video content seamlessly according to your branding strategies. You also have the option to publish the content across marketing and communication channels. Wistia makes it easier for you to track the performance of video marketing campaigns using important parameters like links, email collections, and call-to-action (CTA).
34) Vimeo
The easy-to-use tools provided by Vimeo make it easier for you to create, manage, and promote videos regularly. You have the option to create videos using ready-to-use templates as well as recording video messages. Also, you can share the videos with customers seamlessly and securely from a central hosting location. At the same time, you can leverage a slew of video marketing tools provided by Vimeo to promote your products or services by connecting with the target audience.
35) Loom
Loom is an asynchronous video messaging platform that enables you to create and share video messages in minutes. You can leverage a free screen recorder to create informative and promotional videos using both computers and mobile devices. You can further customize the video by reducing its size and including a call-to-action or custom thumbnail. At the same time, Loom allows you to share the video message instantly by sending the link. The viewers can react to the video by posting comments or emojis.
36) Vidyard
Vidyard helps businesses generate, nurture, and convert leads by recording and sending videos effortlessly. You can use a video creation tool to record videos using a webcam or recording your screen. You can further host the videos on a secure platform and personalize the viewer experience. At the same time, Vidyard helps you to measure the performance of individual videos using video analytics. You can leverage video analytics to understand the audience as well as to measure video engagement.
PPC Management Tools
37) Adespresso
You can use Adespresso to manage paid advertisement campaigns efficiently on Google, Facebook, and Instagram. The tools and solutions provided by this full-service digital advertising platform make it easier for you to create ads, manage ad campaigns, and analyze campaign results. At the same time, you can manage PPC campaigns more efficiently by accessing the blogs, webinars, guides, and ebooks provided by Adespresso.
38) Spyfu
Spyfu comes with a slew of tools to help you manage both SEO and PPC campaigns. You can use Spyfu to run PPC campaigns successfully by uncovering competitors’ paid advertising strategies. You can use the suite of PPC tools provided by this platform to access and analyze Google Ads and the keywords of competitors. Also, you also have the option to access Google Ads templates and Google Ads Advisor, along with competitor analysis.
39) Adalysis
You can use this marketing software to automate paid search campaigns on Google and Bing. The automation tools provided by Adalysis help you validate your PPC strategy, boost the bidding strategy, track monthly ad spend, perform automated ad testing, and control the ad’s display network behavior. At the same time, you can leverage the auditing tools provided by the software to identify duplicate ads, keyword conflicts, duplicate search terms, and landing page errors while planning PPC campaigns.
40) AdStage/TapClick
TapClick (earlier known as AdStage) facilitates the automation of PPC campaign optimization and monitoring by providing a slew of products and solutions. You can leverage these tools to manage multiple PPC campaigns from a centralized location. In addition to simplifying campaign analysis, TapClick automates routine activities like ad scheduling and rotation and routine optimization activities. Also, you can monitor the performance of individual PPC campaigns by receiving automated email alerts.
Marketing Automation Tools
You can allocate more time to track and boost multichannel digital marketing campaigns only by automating routine and common marketing tasks. You can automate a variety of activities using some of these 17 widely used marketing automation tools. Some of these marketing tool automation tools help you streamline customer communication by sending automated emails and SMS. At the same time, you can use specific marketing automation tools to automate routine tasks like content scheduling, lead scoring, customer segmentation, and landing page generation.
Tools to Measure Digital Marketing Performance
You cannot drive lead generation and conversion activities only by launching multichannel digital marketing campaigns. Along with implementing various digital marketing strategies, you need to measure, monitor, and refine the performance of individual marketing campaigns. You can boost the performance of individual digital marketing campaigns by adopting these 18 widely used tools to measure digital marketing performance.
While implementing a marketing automation strategy, you have the option to choose from a wide range of marketing software and tools. Each of these software solutions is developed with features to streamline and automate specific digital marketing campaigns. Also, you must remember that every marketing software and tool has its own strengths and shortcomings. Hence, you must combine the right marketing software and tools in 2024 to adopt the hottest marketing automation trends.
This article has been reposted with permission from this blog.
“61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.”
Your business can easily generate more leads and drive sales conversion by implementing search engine optimization (SEO) strategies. You can leverage a slew of SEO tools to automate common SEO tasks like website SEO audit, keyword research, link building, rank checking, and competitor analysis. However, you also have the option to perform many SEO tasks with just a single click using Chrome extensions for SEO.
While implementing and reviewing SEO strategies, you can leverage the extension to accomplish a specific SEO task with the click of a mouse. The Chrome Web Store allows you to choose from thousands of Chrome SEO extensions. Each of these Chrome extensions helps you to accomplish a particular SEO task by adding the required functionality to the web browser.
Imagine you have a shop, but it’s in a hidden valley where no one can find it.
That happens to your website if you need to learn about SEO (Search Engine Optimization).
SEO is like creating bright signs and maps so people can discover your shop quickly.
In this guide, we’ll show you the SEO essentials in simple words. It’s about making your website appear on the first page when someone searches for things you offer.
SEO Essentials
We’ll break it down into steps, like giving you keys to unlock your shop’s door and attract more visitors.
Let’s begin this journey to boost your online visibility!
Keyword Research
Keyword research means finding the words people type into search engines. You pick words related to your website’s topic. These words help your site show up when someone searches.
Imagine you have a pet store; you’d find words like “pet food” or “cat toys.” You use tools to discover popular keywords. Then, you put these words in your content so search engines know your site is about them.
When folks search for those words, your site may pop up. Good keyword research is essential for getting more visitors to your website.
Long-Tail Keywords
Long-tail keywords are specific, detailed phrases instead of short and general words. They are like niche topics or unique questions that people search for.
For example, “best hiking boots for women” is a long-tail keyword, while “hiking boots” is more general. Long-tail keywords are essential for attracting the right audience. It’s like a specialty store offering WooCommerce variable pricing, precisely what specific customers need.
When you use long-tail keywords on your website, you’re targeting a particular group, helping you connect with those looking for something special, like finding a needle in a haystack.
On-Page SEO
On-page SEO is about improving your website directly. It means making your site better for both people and search engines.
You do this by using specific keywords in your content, like in the titles and words on your pages. It’s also about ensuring your site loads fast, works well on phones, and is easy to use.
On-page SEO is like preparing a tasty dish – you use the right ingredients (keywords), cook it properly (optimize your site), and serve it in an excellent way (good user experience).
When done right, On-Page SEO helps your site appear in search results and keeps visitors happy.
Quality Content
Quality content is like a good book – helpful, engaging, and well-written. It provides valuable information or entertainment to the reader. Imagine sharing a story with a friend; you want it to be engaging and make sense.
Quality content is the same for your website. It should answer questions, solve problems, or entertain your visitors. It’s easy to understand and free from errors.
Just as a tasty meal keeps people returning to a restaurant, quality content keeps people returning to your site. Search engines also love it, which can improve your website’s visibility and ranking.
Mobile Optimization
Mobile optimization ensures your website works well and looks good on smartphones and tablets. Think of it as tailoring your clothes to fit perfectly.
When your site is mobile-optimized, it resizes and adjusts everything to fit small screens. Buttons are quite visible, text is properly optimized, and images load quickly. It’s like a smooth and enjoyable ride on a well-maintained bike.
If your site isn’t mobile-friendly, it’s like wearing an outfit that’s too tight – uncomfortable and frustrating. Mobile optimization helps you reach more visitors and keeps them happy.
User Experience (UX)
User Experience (UX) is how people feel when they use your website. It’s about making their visit easy, enjoyable, and satisfying. Think of it as a visit to a friend’s house – you want it to be welcoming and comfortable.
A good UX means your website is simple to navigate, with clear menus and buttons. It’s like a well-organized book where finding information is a breeze. It also includes fast loading times, so visitors don’t get frustrated waiting.
Just as a friendly host makes you feel at home, a great UX keeps visitors happy, encourages them to stay longer, and comes back for more.
Secure (HTTPS)
Secure (HTTPS) means your website is like a safe and locked door, protecting information. When a website is fast, data sent between the site and visitors is encrypted, making it hard for others to snoop.
Imagine it’s like sending a secret letter in a sealed envelope. This is vital, mainly if you collect personal information or passwords on your site. Secure websites have a padlock symbol, showing visitors it’s safe.
Search engines prefer secure sites to rank higher in search results. Think of HTTPS as the extra lock on your front door, keeping your website and visitors safe from digital intruders.
High-Quality Backlinks
High-quality backlinks are like recommendations from trustworthy friends. These links act as votes of confidence, showing search engines that your site is valuable and credible. It’s like getting a thumbs-up from experts.
Good backlinks come from reputable, relevant websites, much like getting approval from reliable sources. They can improve your website’s reputation and help it rank higher in search results.
However, be cautious, as low-quality or spammy backlinks can harm your site’s reputation. So, it’s essential to earn high-quality backlinks for a robust online presence.
Social Signals
Social signals are like digital applause for your website. They occur when people share, comment on, or engage with your content on social media platforms like Facebook, Twitter, or Instagram.
Search engines like Google pay attention to these signals. The more social engagement your content gets, the more people find your website valuable.
It’s as if a crowd is nodding in agreement. Social signals boost your website’s visibility in search results, as they suggest relevance and popularity to search engines.
Local SEO
Local SEO is about helping your business get noticed in your neighborhood. It’s like putting your shop on the map in your town.
You do this by ensuring your website and business information are accurate and consistent online, like having the correct address, phone number, and opening hours.
Local SEO also involves getting customer reviews, which are like recommendations from neighbors. When people search for something nearby, like “best coffee shop near me,” local SEO helps your business appear in those results.
It’s about becoming the go-to choice for folks in your area and ensuring they can easily find and contact you.
Technical SEO
Technical SEO is like the engine of a car – it’s the stuff under the hood that makes everything run smoothly. It’s about optimizing your website’s structure and coding so search engines can understand and index your content easily.
This includes creating a sitemap, like a map for search engines to find all your pages, and using robots.txt to tell them what not to look at. It also means setting up canonical tags to prevent duplicate content issues.
Just like you maintain a car for a smooth ride, technical SEO ensures your website is well-tuned for search engines, which can improve your website’s visibility in search results.
Avoid Common SEO Mistakes
Avoiding common SEO mistakes means not using tricks or shortcuts that search engines dislike. Please only stuff your website with a few keywords, which can be confusing.
Don’t hide text or use hidden links, just like you wouldn’t hide directions while driving. Avoid copying content from other sites, as it’s like using someone else’s map. Also, don’t buy links from spammy websites.
These mistakes can lead to search engines penalizing your site, causing it to rank lower or even get removed from search results. Safe and ethical SEO practices are the way to go.
Conclusion
SEO is the path to your online success. It’s like lighting up your shop’s sign, making it easy for customers to find you.
By following these essential steps, you’re on the road to more visitors and a brighter online presence. Please keep it simple and keep it visible!
At present, Yoast SEO is more popular with content creators and digital marketers than other SEO plugins for WordPress. In addition to being an easy-to-use tool, Yoast SEO helps you automate routine search engine optimization activities and boost content’s search engine performance.
But Yoast SEO, like other SEO tools for WordPress, has several shortcomings. You have to overcome major shortcomings by adopting Yoast SEO best practices. Also, these best practices help you can make the most out of the most popular WordPress SEO plugin.
9 Yoast SEO Best Practices to Grow Your Website’s Organic Traffic
Check Content Readability
While conducting SEO analysis, Yoast checks if you have included the focus keyword in prominent parts of a page – URL, title, headline, subheadline, and meta description. Also, it measures the density of the focus keyword based on the number of words.
However, the recent versions of the SEO plugin assess content readability using parameters like sentence length, paragraph length, subheadings, and passive voice usage. You should review and edit the content for both search engines and searchers till Yoast shows two green bullets.
Avoid Keyword Stuffing
Yoast shows green bullets only when the keyphrase density is between 0.5% and 3%. Also, it recommends users keep the exact order of the words in the keyphrase intact. Hence, you will see red bullets when you use alternative keywords or synonyms.
But you can generate leads and drive sales conversion only when your content keeps searchers engaged. Instead of increasing keyword density, you should focus on keeping the content readable and engaging. Hence, you should not affect the content readability by stuffing keywords to see the red bullets.
Make the Headline Catchy
Yoast shows a red bullet when you do not include the exact keyword in the headline and subheadlines. For instance, it will show red bullets when you use “SEO service provider” instead of the exact keyword – “SEO company”. But sometimes the headline becomes less appealing after you embed the exact keyword.
You should remember that search engines use advanced algorithms to identify and understand alternative and relative keywords. Searchers often ignore search results when the headline is not catchy and compelling. Hence, you should focus on creating catchy headlines despite Yoast showing red bullets.
Optimize Page Metadata
You can convey key information about a web page and its content using metadata. But you can get a higher get-through rate on SERPs only by optimizing the page title and page description. You can create metadata manually or using online tools.
Yoast SEO makes it easier for you to see the meta description in real-time by providing a snippet editor. You can use the snippet editor to view and edit the meta description. Also, the suggestions made by the tool help you optimize the page title and meta description without putting in extra time and effort.
Use Redirect Manager
Search engine crawlers and searchers see a 404 error when they access dead links. You may create a deal link in several ways – deleting a web page, changing the URL, or moving content to another location. You can fix these errors by redirecting the old URL to a new URL.
Yoast SEO makes it easier for you to fix 404 errors by featuring a redirect manager. You can use this feature to redirect website visitors to a new URL each time the content is deleted or removed. The plugin simplifies the technical SEO task by creating redirects automatically each time a deal link is created.
Add Canonical Links
You should follow this Yoast SEO best practice while optimizing websites that have multiple pages with the same content. Search engines penalize the website and do not rank any of the pages when a single website has multiple pages or URLs with identical content.
You can make the search engine identify the original version of the content using canonical tags or links. Yoast SEO makes it easier for you to identify the right web page by creating canonical links. You can use the WordPress SEO plugin to add a canonical link in seconds using a set of wizards.
Customize and Optimize Slug
Slug is that part of an URL that identifies a specific page and differentiates it from other pages on the website. Yoast SEO allows you to customize the slug in minutes. You can customize the slug to make the URL SEO-friendly and make it easier for visitors to navigate.
While customizing the slug, you can separate words using several special characters. But you can make the URL SEO-friendly only by separating words in a slug using an underscore (_). Also, you must not forget to include the focus keyword in the customized slug.
Disable Date-Based Archives
As a website gets older, its structure becomes complex due to an increase in the number of pages and categories. WordPress keeps the website structure consistent by generating archive pages. The CMS creates archive pages automatically each time you add tags, categories, and other taxonomies to the website.
Digital marketers often make WordPress organize blogs by creating date-based archives. The date-based archives make it easier for visitors to access relevant blogs by clicking on a specific month or year. But the archiving techniques make it difficult for search engines to crawl the website. You can use Yoast SEO to disable date archives in seconds by choosing the off option.
Optimize Social Media Snippets
You cannot increase a web page’s search visibility directly by promoting its content on popular social networking platforms. But social media posting and promotion will make your SEO strategy more effective in increasing brand awareness. Yoast SEO makes it easier for you to promote content on Facebook and Twitter by generating social previews. Unfortunately, this is one of the unutilized Yoast SEO Best Practices: many new webmasters do not follow this.
You can leverage the feature to know how the content will appear on social media. Also, you have the option to customize the social media snippets by altering the image, title, and description. However, you have to upgrade to Yoast SEO Premium to make social media snippets more appealing without putting in extra time and effort.
Conclusion
Yoast SEO is one of the best SEO tools for WordPress. You can automate many SEO tasks and optimize content by leveraging the features and tools provided by the WordPress plugin. But you must adopt new Yoast SEO best practices regularly to grow your website’s organic traffic consistently.
Google made it essential for website owners and webmasters to boost a web page’s user experience by making page experience a key ranking factor or ranking signal. The new ranking signal makes it essential for you to measure the user experience of individual URLs using a slew of page experience metrics in 2023. You need to generate Web Core Vital reports to understand and measure a web page’s user experience based on real-world user data.
Also, you will use SEO audit tools regularly to boost a web page’s search visibility by identifying its strengths and working on its weaknesses. However, you cannot implement SEO strategies successfully in 2023 simply by working on your website’s weaknesses. In addition to identifying your website’s strengths and weaknesses, you need to assess the strengths and weaknesses of your competitors. That is why; your SEO strategy must focus on both SEO audit and competitor analysis.
“A competitor analysis refers to an assessment of your competitor’s strengths and weaknesses. This type of analysis helps you determine how your competitors compare to your own business. Essentially, it involves obtaining information about your company’s biggest competitors to improve your own business.”
In addition to identifying your strongest competitors, competitor analysis helps you to evaluate their SEO strategies and anticipate their future actions. You can easily curtail the time and efforts required to perform elaborate competitor analyzing many widely used SEO competitor analysis tools. Some of these online SEO competitive analysis tools can be accessed free of cost, while others are available as commercial or proprietary software. But every tool helps you to monitor and assess the SEO activities of your competitors efficiently and effortlessly.
17 SEO Competitor Analysis Tools to Understand and Beat Your Competitors in 2023
1) Ahrefs’s Site Explorer
This online tool is developed by Ahrefs with features to understand and analyze a website’s backlink profile and organic search traffic. Site Explorer helps you to analyze your competitor’s SEO activities using three tools – backlink checker, organic traffic research and paid traffic research. Hence, you can easily identify the keywords that make your competitors rank on SERPs and calculate the traffic your competitors get for specific keywords. At the same time, you can use the backlink checker to analyze your competitor’s backlink profile elaborately. However, you need to find your competitors before using Site Explorer.
2) Semrush’s Competitive Research Toolkit
You can use Competitive Research Toolkit to measure various digital marketing and advertisement campaigns run by your competitors. The toolkit analyses the SEO activities of your competitors using a slew of parameters – organic research, backlink analytics, keyword gap, and backlink gap. In addition to identifying your strongest competitors, you can use this toolkit to understand their keyword strategies, analyze their backlink profiles, and know their SEO best practices. Also, you can boost the performance of your SEO campaigns by identifying some of the keywords overlooked by you while conducting keyword research.
3) Searchmetrics
Searchmetrics allows you to avail of a variety of digital marketing solutions, including an SEO platform. The SEO platform helps you to boost your website’s site experience, search experience, and content experience by providing data-driven insights. It helps you to measure the search performance of your website and competitors’ websites based on keywords. You can use the online platform as an SEO competitor analysis tool to track your competitors across locations, regions, devices, search engines, and result types by leveraging machine learning (ML) algorithms. Also, you can generate data-driven reports to understand and analyze your competitor’s SEO activities.
4) iSpionage
iSpionage helps users to uncover their competitors’ conversion strategies by providing a slew of tools, including Competitor Research and Campaign Watch. While making SEO strategies, you can use the Competitor Research tool to identify the profitable keywords used by your competitors based on data collected from three search engines Google, Bing, and Yahoo. Also, it helps you to boost SEO campaigns by adding new SEO terms and finding new profitable keywords. At the same time, you can use the SEO Watch tool to analyze your competitors’ SEO activities and know the best practices they adopt to increase organic website traffic.
5) SpyFu’s SEO Competitor Analysis
SpyFu helps users to conduct keyword research, SEO research, and PPC research by providing a slew of premium online software solutions. You can leverage the SEO Competitor Tool developed by SpyFu to identify your competitors as well as analyze their SEO strategies. This tool helps you to monitor the domains that have been gaining on your targeted keywords, measure the performance of competing keywords based on the number of clicks, and emulate your competitor’s content and keywords. At the same time, you can leverage the tool to monitor and understand the impact of search algorithm changes on these competing domains.
The online tools provided by SimilarWeb help you to compare your website or domain against the market based on both traffic and key engagement metrics. You can use Competitive Intelligence Analysis Tools developed by SimilarWeb to uncover and analyze the SEO and content strategies of your competitors. These tools help you to perform SEO competitor analysis by reviewing the traffic share of every targeted keyword across search type, geography, and competitiveness. Also, you can leverage the tools to create more SEO-friendly content by emulating the most-viewed content on competitor websites and adopting trending keywords.
7) SERPstat
The all-in-one SEO platform launched by SERPstat helps you to avail of tools to simplify a wide range of SEO activities – keyword analysis, competitor analysis, rank checking, site audit, on-page audit, and backlink analysis. You can use the keyword research tool to pick and use the most relevant keywords collected based on competitor websites in your niche. At the same time, you can use the competitor analysis tool to identify your strongest competitors as well as track and their website traffic and domain visibility. Also, you can strengthen your SEO strategies by finding the best keywords and top-ranking pages of your competitors.
8) Alexa
Alexa is developed as an SEO and competitive analysis software solution. You can use Alexa to compare your website with competitors as well as see your competitors’ keywords. When you choose competitive website analysis, Alexa will help you to find your top competitors and compare your competitors’ content, keywords, and backlinks. Also, you can boost your SEO campaigns by analyzing the benchmark website performance of your competitors. At the same time, you can choose keyword research to find competitor keywords, buyer keywords, and easy-to-rank keywords at once.
9) Rank Signal
Despite being one of the popular SEO competitor analysis tools, Rank Signal is developed as a backlink checker tool. While performing SEO competitor analysis, you can use this free online solution to reverse engineer the backlink sources of your competitors. You can identify and evaluate your competitor’s best links simply by entering the website or domain name. Also, you can review and analyze a competitor’s backlink profile using a slew of quality metrics – traffic rank, domain rank, and internal and external links.
10) Monitorbacklinks
The premium SEO solution helps you to check both the good backlinks and bad backlinks of your competitors. You can use Monitorbacklinks to track your website’s search performance based on targeted keywords as well as build valuable backlinks. At the same time, you can use this online tool to see the keywords and backlinks of your competitors by reverse engineering their SEO strategies. Also, the tool helps you to keep your website’s search performance intact by defending against the negative SEO campaigns launched by your competitors.
11) Brightedge
The Brightedge platform allows you to use a slew of digital marketing products and solutions. You can use some of these online solutions to beat your competitors by discovering what customers are searching for early and proactively. The tool helps you to identify the competitors that rank higher on SERPs for specific content topics. Also, you can use the same tool to measure the performance of the content and keywords used in various SEO campaigns against your competitors. Many digital marketers these days prefer Brightedge to other popular competitor analysis tools to boost SEO campaigns by optimizing both content and keywords.
12) SE Ranking
This all-in-one SEO software comes with tools to automate SEO activities and perform competitive analysis. The competitive research feature of SE Ranking helps you to get a 3600 view of the organic and paid promotion strategies of your competitor simply by entering a domain or URL. In addition to identifying your top competitors based on targeted keywords, you can use SE Ranking to analyze a competitor’s SEO strategy using a slew of parameters – keywords, popular content, website traffic, and backlinks. Also, you can measure each of these metrics in a simple and straightforward way.
13) SeoClarity
This all-in-one SEO platform allows you to choose from a slew of online SEO tools and services, including Competitive Insights. You can use the premium tool to identify your top competitors as well as get a clear view of the competition. The tool uses deep competitor intelligence to discover opportunities to make your website rank higher on SERPs. You can use the tool to find top-ranking websites based on targeted keywords. Also, you can analyze the competitors’ top-ranking keywords using keywords, content, and links. You can even boost your website’s search visibility by identifying and bridging the content gap.
14) Raven Tools
Raven is developed with a slew of SEO tools and services. It simplifies SEO competitor analysis by providing a competitor analysis tool. The competitor analysis tool identifies and evaluates your competitor domains using over 20 data points gathered from multiple SEO data sources. You can use the tool to know how and why your competitors are ranking higher for targeted keywords. You can boost your SEO strategy by spying on your competitors, emulating their winning strategies, and finding new backlink opportunities. At the same time, the tool makes it easier for you to compare your website with competitors using site metrics, social metrics, and SEO metrics.
15) Link Explorer
The free SEO tool is developed by Moz as a backlink checker. But Link Explorer simplifies SEO competitor analysis by providing a slew of valuable information about competitors – page authority, domain authority, and backlink profiles. While performing SEO competitive analysis, you can use Link Explorers to review inbound links to competitor websites, access competitors’ link profiles, identify competitors’ top-performing content, and discover link-building opportunities. You can access competitor information simply by entering a specific website or domain. But you can access Link Explorer only through your Moz account.
16) Crayon
Crayon is developed as a competitive analysis platform. It helps you a 360-degree view of your competitors by enabling software-driven competitive intelligence tracking. You can use Crayon to track the digital footprint of top competitors from many sources – websites, social media, mobile apps, and review sites. Also, you can leverage the online solution to automate the process of researching and analyzing your competitors based on intelligence collected from over 300 million sources.
17) WhatRunsWhere
This popular online platform helps you to inform and fine-tune your digital marketing strategies by identifying the winning campaigns run by your competitors. In addition to featuring sophisticated ad spying tools, WhatRunsWhere helps you to find advertisers and websites as well as see their campaigns elaborately. You can use this solution to track competitors’ traffic sources and landing pages based on real-time data. In addition to analyzing the SEO strategies that help your competitors to increase organic website traffic regularly, you can use WhatRunsWhere to identify the text and images that convert website visitors into customers.
You can understand, monitor, and analyze your competitors’ SEO strategies and activities using a slew of SEO competitor analysis tools. But you must remember that these widely used SEO competitive analysis tools differ from each other in several aspects, including features and cost. That is why; you should spend some time comparing these free and commercial online SEO competitor analysis tools to strengthen your SEO strategies in 2023.
Want to know what copywriting is? Well, you have landed in the right place; in this comprehensive guide, we are going to tell you all about SEO copywriting and also about the best tools that can assist you in it.
First, you must know that copywriting is very important for every business that wants to build connections and make more sales.
Copywriting is actually the type of content that entices a reader to perform an action, particularly a purchase. SEO copywriting is quite similar; let us discuss it in detail:
What is SEO Copywriting?
SEO Copywriting is actually a unique way of creating a combination of content that drives traffic and intrigues a reader to take action (subscribing, purchasing, clicking, etc.); usually, this type of writing can be found in promotional blogs, websites, and on e-commerce stores.
SEO COPYWRITING is very much different from that of COPYWRITING. The main purpose of copywriting is to promote products through content in such a way that the reader converts into a potential buyer.
On the other hand, SEO copywriting is focused on generating targeted traffic for conversions and sales.
On the basis of SEO copywriting principles, one can create content for:
Checkout screens
Product Description
Navigation instructions
Website copies
Brand Messaging
Call-To-Action buttons
Landing Pages
SEO Copywriting Tips for Beginners:
Search engine optimization is not easy, especially for people who have less knowledge and experience about it. Here we have discussed some of the most important tips that can help you with SEO copywriting:
1. Do Proper Keyword Research
In SEO copywriting, the most important thing is keyword research. Without the use of keywords, SEO copywriting is incomplete.
Keyword research is a complicated task, but you can make it easy with online keyword finder and suggestion tools.
Before starting the keyword research process, you have to make a list of terms that you think your target audience would use to find your brand/products/services.
You need to find relevant keywords to those terms.
2. Optimize Titles & Heading Tags
Metadata is an important element when it comes to search engine optimization. Metadata is actually the information that is used by the search engine to understand who your target audience is and what is the purpose of your content and page.
It includes a meta title, description, title tags, and headers in the content. You must try and include keywords in metadata and keep it under the max length given by Google. Here is a guide on meta descriptions and their importance to SEO.
3. Adjust Keywords Naturally
In SEO copywriting, you have to make sure that the keywords you add in your drafts are adjusted in an extremely natural way.
If the keywords are placed in irrelevant places and without context, then it is simply going to piss off the search engine as well as the target audience. Readability is a very important factor in SEO.
So you need to make sure that your written material is pleasing to the readers. Only add keywords where they make sense and can entice an action.
4. Include CTA in Content
As we have told you before, the main goal and purpose of SEO copywriting are to drive traffic and turn them into leads and, finally, sales.
This cannot be done without proper call-to-actions. CTA is the only thing that can turn a reader into a lead that would finally buy something from your page.
Always make sure that the CTA is clear, concise, and actionable. A reader should know what action you expect from them before they click.
5. Use Backlinks in Content
Another point to keep in mind while SEO copywriting is to create backlinks. These are directory links that can drive traffic from other sites to yours.
Getting links from high authority and relevant websites is very important as it can take your site to the top search results. The better position you would have in the search results, the more customers you will get.
6. Ensure High-Quality Content
SEO copywriting helps you win more sales. High-quality content is very important if you want to see your brand in the top search results.
Content that is free of plagiarism and other human errors would always be ranked higher by the search engine. You need to make sure that your content is well-structured, visually enhanced, and has credible information in it.
Three Best Tools for SEO Copywriting
Out of dozens of online tools, we have mentioned the top three ones that can assist you in SEO copywriting:
Online-Notepad.Net
The online notepad is a very important tool for copywriters. The tool can be used for taking notes and making lists during the research phase in copywriting.
You can write down the search terms being used by your target customers on the notepad and can find relevant keywords against them. The online notepad is considered to be the perfect research assistant because it has a search bar in its header.
Users can enter the possible search terms/queries in the search bar and get results from Google. The notepad’s search bar can be used to find out relevant results and keywords which are commonly used by competitors.
Research is very important in SEO copywriting. You have to find out keywords that are related to the possible search terms being used by your target audience.
The notepad can help you search and write down all important keywords that you can use in your descriptions, messages, metadata, and in other content copies.
The notepad is free to use, and you don’t have to worry about any restrictions or limitations while using it.
Buzz Sumo
Buzz Sumo is another tool for SEO copywriting. The main function of this tool is to find trending topics that would intrigue your target audience.
You can find topics that are popularly being searched by audiences. Not only can you get new content ideas, but this tool also helps you monitor content being published by your competitors.
You can find out what kind of content is being published by your competitors and how much traffic they are gaining from it. Other than this feature, you can also use buzz summon to audit your content.
The tool can help you identify posts that have performed well and have helped you get the most sales.
By gathering this information, marketers can easily repurpose their content and generate more leads.
Grammarly
Grammarly is another important tool for SEO copywriters. Grammarly is quite popular among most people related to the content writing fraternity.
The main purpose of this tool is to find out human errors in content. Not only does it find mistakes, but it also fixes them with the best possible solutions.
SEO copywriting, as we have told you earlier, should be free of human errors and plagiarism. Well, Grammarly can be used to check out the quality of content and whether it is unique or not.
Other than checking and preventing human errors, the tool can be used to check plagiarism.
Writers can easily improve the quality of their content and remove plagiarism with the help of Grammarly. It is available in both free and paid versions. Moreover, it provides extensions for Word and Google docs.
End Words
The tips and tools we have discussed in this post can help you a lot in automating your workflow. Other than that, you can get complete assistance in search engine optimization.
An important point that you need to know is that these three tools can surely streamline your work, but they cannot replace your personal value. So make sure you put personal effort into making your SEO copywriting effective!
Search engine optimization (SEO) is often described as the process of improving the visibility of a web page or website on search engine results pages (SERPs). Digital marketers boost a website’s search performance by implementing a slew of on-page and off-page SEO strategies. But you must remember that the SEO Starter Guide published by Google links SEO exclusively with content.
“You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content.”
Major search engines like Google and Bing change and update their search algorithms frequently to boost the searcher experience and deliver better search results. Some of these major search engine algorithms often make many SEO techniques and best practices obsolete. But you can minimize the impact of search algorithm updates on your SEO strategy by focusing extensively on content planning, creation, and optimizations.
There are many SEO writing tools that make it easier for you to create and optimize content for search engines. You can leverage these widely used SEO content writing tools to optimize content for both search engines and searchers simultaneously. You can leverage these online content writing tools and solutions to produce content that increases organic search traffic to your website and keep the website visitors engaged.
19 SEO Writing Tools to Create High-Quality Content for Search Engines and Searchers
1) Grammarly
The search engines emphasize delivering error-free content to searchers. That is why; major search engines penalize content with spelling and grammatical errors. Grammarly helps you to create SEO-friendly content by identifying and fixing a variety of errors – spelling, grammar, clarity, punctuation, and engagement. In addition to highlighting various errors, the online content writing assistant helps writers fix these errors by suggesting replacements. The premium edition of Grammarly comes with a slew of additional features, including plagiarism detection.
2) Copyscape
Search engines do not penalize duplicate or copied content explicitly. But search engine algorithm updates always aim to deliver fresh and original content to searchers. That is why; you can boost the search visibility of an article or blog only by ensuring that the content is 100% original. Copyscape makes it easier for you to detect duplicate and plagiarized content before publishing an article or blog. Millions of content writers and digital marketers use this online plagiarism detection service to publish only original text content.
3) Ginger
You can use this widely used writing assistant tool in multiple formats – desktop application, mobile apps, and browser add-on. But each edition version of Ginger helps you to optimize content for both search engines and searchers in a number of ways – fixing grammatical errors, improving sentence structures, using appropriate wording and ensuring subject-verb agreement. You can use Ginger regularly based on multiple pricing plans. Some of these pricing plans allow you to avail of premium features like translation. Many content writers these days prefer Ginger to Grammarly as it supports over 40 languages.
4) Copywriterly
Based on your content writing needs, you have the option to choose from four distinct editions of Copywriterly – personal, startup, company, and enterprise. Each edition of Copywriterly enables you to optimize content for both search engines and searchers by leveraging a slew of online tools – grammar checker, duplicate content checker, keyword density checker, and word counters. At the same time, you can access an online SEO Content Guide to understand the key stages in SEO content writing and optimize content for search engines based on a variety of factors.
5) Surfer SEO
As its name suggests, this online writing assistant comes with features to speed up SEO-optimized content writing. You can create and optimize content for search engines using a slew of features provided by SEO Surfer – content editor, content planner, keyword research, SEO audit, and SERP analyzer. You can use the content editor provided by SEO Surfer to assess the search performance of the content written by you using over 500 on-page signals. Also, SEO Surfer helps you to boost the content’s search performance by improving the content score and improving individual ranking signals. You can use this popular SEO content writing solution by choosing from three different pricing options – basic, pro, and business.
6) MarketMuse
Market Muse is developed as an enterprise content planning solution. Many enterprises these days leverage this cloud-based writing solution to speed up and automate content creation using artificial intelligence (AI) algorithms. While using Surfer SEO, you can produce editor-ready drafts of content using a tool called First Draft. Likewise, you can use an online text editor to make the content readable and SEO-friendly based on real-time feedback and recommendation. Enterprise users can automate content creation and optimization activities using one of the three editions of Surfer SEO – trial, plus, and premium.
7) Topic
This popular online SEO writing tool helps content creators and digital marketers to create content that is optimized for search engines before publication. You can use Topic to curtain the time and effort required to create SEO-friendly content in several ways – finding appropriate keywords and headings; creating a comprehensive content outline, and optimizing the content for search engines based on real-time feedback. You have the option to choose from three distinct editions of Topic – starter, plus, and premium. Each edition currently supports five languages.
8) SEOtagg
SEOtagg is one of the SEO writing tools that modernize content research, creation, and management using AI algorithms. You can use this new-age content marketing and SEO writing solution to find content opportunities, create the first draft, and optimize the content for search engines by leveraging AI. At the same time, the robust text editor provided by SEOtagg helps you to evaluate the content according to the targeted search terms and your SEO strategy. You can use SEOtagg by choosing from four pricing plans – free, starter, pro, and guru.
9) Textmetrics
Unlike other widely used SEO writing tools, Textmetrics is not developed with features to optimize blogs and articles for search engines. Instead, this SEO tool focuses extensively on helping businesses and recruiters find potential candidates by optimizing job descriptions for search engines. You can leverage this online tool to write SEO job descriptions using AI algorithms. In addition to providing ready-to-use templates, Textmetrics helps you to find the most relevant keywords. You can analyze and optimize your existing content by using Textmetrics for seven days on a trial basis.
10) Semrush Tools
This widely used SEO and digital marketing solution helps you to write and optimize content for search engines by providing two useful tools – SEO Content Template and SEO Writing Assistant. You can use SEO Content Template to create SEO-friendly content based on recommendations. The online tool will give recommendations by analyzing content on Google’s top 10-ranking pages based on your target keywords. At the same time, you can use SEO Writing Assistant to check and measure the SEO-friendliness of your content based on the targeted keywords.
11) Yoast
Yoast is currently the most popular SEO plugin for WordPress. You have the option to several editions to Yoast plugins according to your precise needs. Each of these Yoast plugins comes with built-in tools to optimize content for search engines. You can leverage these tools provided by Yoast to perform real-time content analysis. After writing the content, you can measure and improve its SEO-friendliness based on the overall SEO score displayed on the screen. Also, it helps you to boost the content’s search visibility by making simple but relevant changes. Here is a quick guide to using Yoast SEO.
12) AnswerThePublic
Before writing and optimizing content, content writers and search engine optimizers spend time gathering and evaluating content ideas. AnswerThePublic makes it easier for SEO writers to get relevant content ideas based on autocomplete data collected from leading search engines like Google. You can leverage the online tool to know the phrases searchers use and questions searchers ask according to your targeted keywords. You can use AnswerThePublic Pro to get content ideas based on any number of keywords and track search behavior changes.
13) On-Page Optimization Tools
The SEO writing assistant developed by Internet Marketing Ninjas helps you to create and optimize content by providing a slew of useful tools – keyword optimization tool, keyword density tool, header check tool, and link accounting tool. You can use these On-Page Optimization Tools to review the content similar to the way search engine spiders see the data. You can further leverage these tools to boost content’s search visibility using a variety of on-page SEO techniques without incurring extra expenses.
14) IsItWP Headline Analyzer
Major search engines consider headlines while analyzing and ranking content. Similarly, authentic and relevant headlines make your content more effective in keeping searchers and website visitors. While writing and optimizing content, you must focus extensively on creating and optimizing headlines. You can leverage IsItWP Headline Analyzer to analyze and evaluate headlines based on a slew of parameters – word count, word balance, headline length, common words, uncommon words, power words, and emotional words. The online tool helps you to optimize headlines for both search engines and searchers by improving the overall score to 70.
15) Google Trends
Often content writers find it challenging to pick a topic that is frequently searched by people. You can use Google Trends to compare and evaluate multiple search terms across regions, categories, and languages by launching Google Trends. The popular online service helps you to check what people are searching for simply by entering a topic or search term. Also, you can use Google Trends to compare multiple search terms while performing content research. The tool makes it easier for you to differentiate between the rising and declining search trends using both data and graphs.
16) Text Tools
This online SEO tool optimizes content for search engines scientifically using a formular called TF-IDF and WDF-IDF. The formular used by Text Tools analyzes the quality of web content semantically. You can use this tool while writing content to choose and include the right key phrases in the right places by getting suggestions and recommendations. Also, Text Tools helps you to assess the relevance of the content written by you for the selected and targeted keywords using algorithms. You can use Text Tools by choosing from three pricing options – free trial, professional, and premium.
17) Hemingway Editor
Hemingway Editor is developed as a simple word processor. But it comes with features and tools to help you write content that is simple, clear, and powerful. You have the option to use Hemingway Editor either as a desktop application or an online tool. But none of these editions come with features to optimize content for search engines. Many content writers still leverage Hemingway Editor to produce readable and error-free content by getting on-time assistance and tips. While writing content for SEO campaigns, you can leverage this tool to boost content quality in a number of ways – simplifying complex sentences, using shorter words, replacing weaker phrases, and changing passive voice.
18) Clearscope
This premium online tool helps you to drive organic traffic to your website for search engines by optimizing content using AI. Clearscope uses AI algorithms to create content that is relevant for searchers, along with being readable, searchable, clickable, and sharable. At the same time, the guides and tutorials provided by Clearscope help writers bridge the gap between content writing and SEO. You can use Clearscope by choosing from three pricing plans – essential, professional, and enterprise.
19) Content Writing Outsourcing
Many enterprises these days prefer human content writers to SEO writing tools while producing SEO-friendly content. Instead of investing in premium SEO content writing tools, they prefer outsourcing content writing projects to competent and expert content writers. While comparing some of the widely used SEO writing tools, you must not forget to outsource content writing activities. You can easily find and shortlist competent writers using both search engines and social media. In addition to using their skill and expertise, these writers produce SEO-friendly content using some of these widely used SEO writing tools.
In addition to reducing the time and effort required to create high-quality content, these SEO writing tools help you to optimize the content for both search engines and searchers. But you cannot use a single SEO writing tool to automate multiple and different content writing activities. Your SEO strategy must focus on boosting the content creation and optimization process by combining the right SEO content writing tools.
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