With people staying at home and professionals working from home, more and more enterprises adopt digital marketing to connect with customers and persuade them to buy products/services. But digital marketing trends keep changing at frequent intervals. The experienced digital marketers up-skill and re-skill themselves to adopt the emerging trends in digital marketing. But the beginners often find it challenging to pursue a successful career in the digital marketing industry.
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The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different from other paid advertising networks? I get these questions everyday and so I thought of preparing this Google Adsense Guide for website owners.
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