Free AI Tools for Digital Marketing

Artificial intelligence (AI) technologies help businesses reduce the time and resources required to run multichannel digital marketing channels. Marketers these days produce textual and multimedia content for digital marketing campaigns using AI content generation tools. Likewise, AI-powered tools make it easier for them to boost digital marketing campaigns by understanding customer needs, analyzing competitors, and using data-driven insights. However, an enterprise can automate digital marketing successfully only by integrating multiple AI tools. At the same time, it must curtail costs by prioritizing free AI tools for digital marketing, such as an AI image generator to quickly create high-quality visuals for campaigns without additional design expenses. We are discussing some of the useful Free AI Tools for Digital Marketing that a business can use to automate important marketing activities without escalating upfront and ongoing costs.

15 Useful Free AI Tools for Digital Marketing that are Free to Use

Browse AI

The collection and evaluation of website data is an important step in digital marketing. Often marketers have to spend long hours extracting and monitoring data from multiple websites. Browse AI simplifies and automates website data extraction and monitoring by providing prebuilt robots.

The robots extract and share data from desired websites in spreadsheets. Also, they extract the website data on preset schedules and send automated notifications when the website data changes. The free edition of Browse AI extracts website data using four robots and retains the data for 15 days.

Hubspot AI

Hubspot is one of the digital marketing platforms that simplify digital marketing activities by leveraging intelligence technologies. At present, digital marketers can get started with three AI-powered digital marketing tools for free. They can use the AI Website Generator to build custom websites that answer questions related to the website without writing any code.

Likewise, the AI Content Writer provided by Hubspot makes it easier for them to generate, refine, and repurpose a variety of content – website copies, blog posts, and social media posts. At the same time, marketers can use the Social Caption Generator to generate ideas and produce content for social networking platforms without putting in extra time and effort.

Marketmuse

Marketmuse helps marketers implement data-driven content marketing strategies using artificial intelligence. It helps strategists publish the right content by conducting automated content audits and competitor analysis. Also, managers can leverage the data-driven insights shared by the tool to organize content by creating topic clusters.

A content creator can use the software to plan content creation at both page and site levels. In addition to recommending the most relevant keywords, Marketmuse helps writers optimize content for search engines according to quality and comprehensiveness standards. However, marketers can use the free edition of Marketmuse only for seven days by requesting a standard trial.

Grammarly’s AI Writer

The popular content writing assistant automates the content creation process by providing a set of AI-powered text generation tools. Digital marketers can use Grammarly’s AI Writer to generate a variety of content – articles, blogs, emails, business reports, case studies, and social media captions – without increasing human resource costs.

Also, they can use the tool to paraphrase sentences without changing the context. At the same time, Grammarly helps them optimize and polish the content by suggesting the most appropriate length and tone. The free edition of Grammarly currently enables users to generate textual content using 100 AI prompts.

Headline Studio

While creating content, writers enhance readability and search engine performance by including compelling headlines. The AI-powered digital marketing tool provided by Coschedule helps writers craft click-worthy headlines in seconds. Content creators use Headline Studio to generate headlines, titles, and captions for a variety of content – blogs, emails, podcasts, videos, and social media posts.

While generating headline ideas, the tool considers the topic, tone, and audience along with the content. Also, it helps writers make the headline more compelling by assigning scores and making data-driven recommendations. Digital marketers have the option to use Headline Studio as a browser extension.

DALLE.2

This AI image generator tool is developed by OpenAI. DALLE.2 enables digital marketers to generate original and realistic images from text descriptions. It combines style, attributes, and concepts to generate images based on the text entered by an end-user.

The AI-powered tool also has the capability to expand images beyond the original canvas, edit existing images, and create multiple variations. Digital marketers can leverage DALLE.2 to optimize content for Google Multisearch by generating relevant images according to the textual content.

Algolia

Algolia helps marketers create user-specific search infrastructure using AI technologies. The customized search engine can handle more search queries more efficiently and quickly than conventional search engines. Algolia understands the needs and intent of each website visitor using artificial and machine learning technologies.

Furthermore, it displays personalized search engines to the website visitor according to his intent and preferences. Hence, it becomes easier for the visitor to find the relevant content according to his current needs. While promoting e-commerce websites, digital marketers can access Algolia for free by choosing the Build pricing plan. However, they must upgrade to a premium plan to leverage the AI features fully.

Unlayer

Unlayer makes it easier for marketers to design and customize emails by providing two AI-powered tools. Digital marketers can access the Email Template Bundles to choose the right email bundle for each brand and campaign. The free tool allows them to choose from a wide range of email template bundles, including activation, abandoned cart, announcement, annual review, awareness, and specific events.

At the same time, the Free Email Signature Generator provided by Unlayer helps marketers create signatures using the appropriate template. The tool allows users to create custom signatures by adding images, buttons, headers, dividers, video, and social media information. However, digital marketers have to subscribe to a premium plan to access the advanced email marketing tools provided by Unlayer.

Crystal

Crystal helps sales and marketing teams boost customer communications by leveraging personality data. It uses predictive analytics to understand a buyer’s psychology based on his public profile. Additionally, it conducts proven psychological tests using proprietary DISC technology. Marketing teams can use the tool to segment contacts accurately based on buyer personas.

At the same time, Crystal makes it easier for the sales team to close more deals by understanding buyers’ psychology. Digital marketers can start using Crystal by opting for a free plan. However, the free version of the software currently supports basic profile content and five profile assessments. They need to upgrade to a premium plan to avail themselves of advanced features like premium profile content and personalized communication advice.

ChatGPT

ChatGPT is a powerful language model that can assist marketers in generating creative content, answering customer queries, and brainstorming ideas. Its conversational abilities make it an ideal partner for drafting blog posts, social media updates, and ad copy. With a free version available, it provides a cost-effective way to experiment with AI-generated content and enhance productivity. Users can customize the tone and style to match their brand, ensuring consistency across all marketing materials. Additionally, ChatGPT’s rapid response time and versatility make it a valuable tool for real-time content ideation and problem-solving.

Copy.ai

Copy.ai leverages artificial intelligence to help create compelling marketing copy, from catchy headlines to detailed product descriptions. Its intuitive interface allows users to generate multiple variations, providing a range of options that can be refined to suit a brand’s voice. The tool is especially useful for brainstorming ad campaigns, social media posts, and email marketing content. Even on the free plan, marketers can access a variety of templates and creative prompts that inspire innovation. By reducing the time spent on writing drafts, Copy.ai enables digital marketers to focus on strategy and creative direction.

Canva’s Magic Write

Canva’s Magic Write harnesses AI to streamline the content creation process within the design platform. It helps marketers generate text for presentations, social media graphics, and blog visuals without leaving the design interface. This integration allows for a seamless workflow, where the visual and textual elements are developed simultaneously to produce cohesive marketing materials. The tool is particularly beneficial for non-writers who need to create engaging copy quickly. Its easy-to-use interface and the free tier make it accessible to businesses looking to elevate their design and content without significant investment.

Lumen5

Lumen5 transforms written content into engaging video content using AI-driven automation, making it a great addition for digital marketers who want to expand their multimedia presence. The tool allows users to input a blog post or script and then automatically generates a storyboard with matching visuals and music. This process not only saves time but also enables the creation of captivating videos that can boost social media engagement and website traffic. Its intuitive drag-and-drop interface ensures that even users with limited video editing skills can produce professional-quality content. With a free version available, Lumen5 is an excellent option for those looking to diversify their content strategy without incurring additional costs.

AnswerThePublic

AnswerThePublic is an innovative and Free AI tool for digital marketing that harnesses AI to gather and visualize search queries from real users, providing valuable insights into customer interests and trends. It helps digital marketers understand the questions and concerns of their audience by generating a comprehensive list of related search terms and phrases. This data can then be used to optimize content, improve SEO strategies, and create blog posts that address common queries. The interactive visualizations make it easy to identify popular topics and content gaps in your niche. With its free version, AnswerThePublic is a must-have resource for any marketer looking to align their content strategy with actual consumer demand.

Grammarly

Grammarly is a versatile AI-powered writing assistant that enhances the clarity, tone, and overall quality of your digital content. It provides real-time suggestions to correct grammatical errors, improve sentence structure, and ensure consistency across different types of marketing materials. The tool is particularly useful for digital marketers who produce high volumes of content and need to maintain a professional standard. Its tone detection feature helps tailor messages to specific audiences, ensuring that the content resonates effectively. Even the free version offers a robust set of features that help streamline the editing process, making it an indispensable tool for polished and error-free communication.

Free AI Marketing Tools: Conclusion

As the digital marketing landscape continues to evolve, leveraging Free AI Marketing Tools can significantly enhance your efficiency, creativity, and overall campaign performance. From automating repetitive tasks to delivering data-driven insights, these tools empower businesses of all sizes to optimize their marketing strategies without breaking the bank. By integrating free AI solutions into your workflow, you can streamline content creation, boost SEO efforts, and gain a competitive edge.

The growing availability of Free AI Marketing Tools makes it easier than ever to access cutting-edge technology, helping marketers improve productivity and achieve better results. As AI continues to advance, staying updated with the latest tools will be crucial for maintaining a strong digital presence. Whether you’re a startup or an established business, harnessing these free AI-powered solutions can drive growth and maximize your marketing impact.