According to Statista, 73% of marketing executives in India have handled email marketing campaigns internally. The statistics suggest that companies and startups in India use emails as a digital marketing channel to connect and communicate with customers.
They drive lead generation and conversion by sending promotional emails in mass quantities. Also, most of these enterprises automate email marketing campaigns by implementing various email marketing software solutions.
They implement email marketing tools to craft, review, test, optimize, and send emails with minimal human intervention. However, the email marketing tools used by businesses vary in India. Most enterprises evaluate the features of email marketing tools by subscribing to free plans.
Also, they use open rate as a key parameter while comparing the best email marketing tools in India. We are making it easier for your organization to automate email marketing campaigns by evaluating and comparing some of the widely used email marketing tools in India.
Comparing Some of the Best Email Marketing Tools in India
ActiveCampaign
This software as a service platform provides enterprises with a slew of digital marketing tools. In addition to facilitating email marketing automation, ActiveCampaign helps you streamline the customer journey by featuring a built-in customer relationship management (CRM) system.
Your company can use the platform to send targeted, transactional, and triggered emails to customers. Also, the platform supports email broadcasting and email scheduling. The drag-and-drop email designer provided by the software helps marketers craft messages without writing code.
Marketers can send tailored emails to customers by dividing them into segments. Also, they can send the best versions to an email to customers by conducting split testing. At present, ActiveCampaign does not support a free plan.
Your organization can assess the software by requesting a free trial. You have to choose one of the four pricing plans to use ActiveCampaign after the trial period. However, you should remember that marketers find ActiveCampaign to be more complex than other popular email marketing solutions in India.
GetResponse
It is one of the tech tools that boost email marketing automation using artificial intelligence (AI). Your marketing team can use GetResponse to generate and nurture leads by sending email broadcasts, triggered emails, and transactional emails.
Also, they can leverage the tool provided by the platform to send the right email to a customer at the right time. The drag-and-drop email creator provided by GetResponse enables marketers to craft compelling emails using free email templates and stock photos.
At the same time, marketers can use an AI email generator to create customized emails in minutes. They can use an A/B testing tool to choose the best versions of an email by experimenting with different subject lines, call-to-action, and images.
However, you can access the advanced email marketing tools only by subscribing to one of the three paid plans. Additionally, you should remember that GetResponse delivers a lower email delivery rate than several email marketing solutions in India.
Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue) is developed with the goal to help enterprises use emails as a customer relationship development channel. It helps businesses grow email lists by creating custom signup forms. Also, it makes it easier for marketers to send promotional emails to customers in bulk quantities.
Your marketing executive can use a drag-and-drop editor to create custom emails using ready-to-use templates. Also, they can send relevant emails to recipients by creating segments based on interests and behavior.
Brevo helps them understand what is working and what is not by tracking the performance of emails individually. At the same time, your company can use Brevo to build customer relationships by running SMS and WhatsApp campaigns.
The free edition of the software allows your team to send 300 emails per day. However, you should remember that Brevo is not one of the user-friendly email marketing tools. Also, it scores low in the category of delivery rate in comparison to other best email marketing tools in India.
HubSpot
Email marketing tools provided by HubSpot boost campaign performances by combining human intelligence and artificial intelligence. HubSpot makes it easier for marketers to craft personalized and targeted emails by providing a drag-and-drop editor.
At the same time, marketers can optimize email copies using AI content writing features. Also, they can send the best email message to customers by performing A/B testing. HubSpot used advanced data analytics to make them understand who is engaging, when a recipient is engaging, and how he is engaging with emails.
The free tools provided by HubSpot allow your marketing team to send 2,000 emails per month. However, the emails sent using the free tools will display the HubSpot brand. Your organization has to subscribe to the enterprise or professional plans to leverage all features and tools provided by HubSpot.
Hence, the software will increase your email marketing costs significantly. Also, many marketers feel that the email templates provided by HubSpot are not modern. HubSpot makes it difficult for you to switch to another email marketing tool by signing a 12-month contract.
MailerLite
MailerLite is one of the easy-to-use email marketing tools in India. The platform enables marketers to build websites, landing pages, signup forms, and blogs. At the same time, it drives email marketing automation by sending personalized and targeted emails to customers at the perfect time.
MailerLite makes it easier for marketers to craft emails by providing three useful tools – a drag-and-drop editor, a custom HTML editor, and a rich text editor. At the same time, marketers have the option to access newsletter templates and images.
Additionally, they can speed up email creation using an AI writing assistant. MailerLite enables marketers to segment recipients using parameters like age, location, and behavior. Hence, it becomes easier for them to send targeted emails to customers.
Also, it helps users send the best email to customers by featuring A/B testing tools and reporting dashboards. However, MailerLite currently does not provide customer support. Your company has to subscribe to a premium plan to access the sophisticated features provided by the email marketing tool.
Zoho Campaigns
This toolkit boosts email marketing campaigns by focusing on automation, personalization, and delivery. Zoho Campaigns helps marketers change and customize emails by providing a drag-and-drop editor. Marketers can use the editor to create emails quickly by changing the content, images, and call-to-action.
Also, they can choose the best version of an email by performing real-time A/B testing. Zoho Campaigns facilitates lead nurturing by tracing contact paths. Contact path tracing helps marketers send targeted emails to a customer according to his current position in the buyer’s journey.
Marketers can use the software to send emails to each customer according to his optimal open time. Zoho Campaigns helps marketers send emails to customers in 26 languages. Furthermore, they can track the performance of each marketing email using 10 custom dashboards.
However, marketers consider Zoho Campaigns a complex email marketing tool. Beginners need some time to leverage the features provided by the software fully. Also, they have to use online customer support help desk software to answer questions and solve issues.
Constant Contact
Constant Contact aims to help small businesses run email marketing campaigns. It makes it easier for marketers to craft emails by providing over 200 templates. At the same time, email marketers can save time and effort using an AI content generator.
The content generator produces custom emails based on specific keywords. Also, Constant Contact boosts lead nurturing and conversion by delivering the right email to the potential customer at the right time.
At the same time, the A/B testing tool provided by the digital marketing platform helps marketers choose and send the best version of the email. Constant Contact beats most of the best email marketing tools in India in the category of delivery rate.
However, your organization has to subscribe to a premium plan to leverage the advanced features provided by this platform. Also, companies often find it challenging to cancel subscriptions on demand due to stringent guidelines and terms.
Omnisend
Omnisend is designed as an email marketing tool for e-commerce companies. Your e-commerce company can use this platform to generate, nurture, and convert leads by sending emails and SMS. Omnisend helps your team craft custom emails by providing ready-to-use templates.
Also, it boosts customer experience by sending welcome, post-purchase, and shopping cart abandonment messages to customers automatically. Additionally, Omnisend grows your subscriber list by collecting the contact details of visitors.
You have the option to segment the recipients using parameters like shopping behavior and campaign activities. Hence, it becomes easier for your team to send targeted emails to subscribers at the right time. However, the free version of the software allows your team to send only 500 emails per month.
You have to subscribe to one of the paid plans to send emails to more customers. Also, Omnisend currently delivers a lower email delivery rate than many email marketing tools. However, it is still popular with leading e-commerce companies in India.
Mailchimp
This email marketing tool is popular with small businesses and startups in India. Mailchimp makes it easier for marketers to craft engaging emails by providing free templates and a drag-and-drop editor. Also, it optimizes emails using an AI-powered tool that gains insights by analyzing millions of data points.
At the same time, Mailchimp helps marketers measure and track campaign performances using advanced analytics. They can automate routine marketing activities like sending welcome messages and reminders using pre-built automation provided by the software.
Mailchimp beats the best email marketing tools in India in the category of delivery rate. Your company can use the software based on a free plan. But the free plan lacks advanced features. You must subscribe to a premium plan to run email marketing campaigns efficiently using this popular tool.
Conclusion
The best email marketing tools in India help your company or startup reduce the time and resources required to send promotional content and commercial messages in mass quantities. Most of these tools speed up email crafting by providing customizable templates.
Also, they help you choose the best email to customers by facilitating A/B testing. However, they differ from each other in the categories of delivery rates and open rates. Hence, you should keep in mind the pros and cons of each software to choose the best email marketing tool for your business in India.
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly.
The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In addition to simplifying email creation, editing, and customization, the special-purpose tech solutions enable users to send the right marketing email to the right customer at the right time.
Some of these email marketing solutions are easier to use than others. Likewise, some email marketing tools require B2B companies to spend more. We are making it easier for your company to pick the best B2B email marketing software by doing cost-and-benefit analysis.
Shortlisting and Comparing the Best B2B Email Marketing Software
ActiveCampaign
ActiveCampaign speeds up email creation and customization by featuring a drag-and-drop editor and providing new-age templates. Also, it facilitates workflow automation by predicting the next step. Additionally, the versatile email marketing tool comes with a built-in customer relationship management (CRM) system.
Marketers can leverage the CRM to personalize marketing emails and align them to the customer journey. They can boost the software by integrating it with over 900 tools and platforms, including MS Word, Facebook, and WordPress.
However, the additional and advanced features make ActiveCampaign more complex than other email marketing platforms. Furthermore, your company cannot use the software by leveraging a free plan. You still have the option to evaluate ActiveCampaign by requesting a free trial.
GetResponse
In addition to providing a drag-and-drop email creator and templates, GetResponse features an AI-powered email generator. These options help users create and optimize emails by combining human and artificial intelligence.
The software marketing tool boosts campaigns by facilitating A/B testing and supporting send time optimizations. At the same time, the visual editor provided by the software helps marketers build and visualize the B2B customer journey.
However, your company can use the software only by subscribing to one of the paid plans. Also, it has to incur additional expenses to automate multiple marketing campaigns. Several users complain that GetResponse is less effective than other email marketing solutions in increasing email delivery rates.
Brevo
Your business can use Brevo (formerly Sendinblue) to automate email marketing campaigns by choosing from free and paid plans. Brevo simplifies email design by providing a template gallery and an image editing tool.
It further allows marketers to send emails to all customers or a specific segment of customers. Also, they can leverage the best time feature to send emails to each customer at the best time. Brevo helps users boost B2B email marketing campaigns by tracking and analyzing the performance of each email.
However, many marketers feel that Brevo is not as user-friendly and fast as other best B2B email marketing software. Also, email delivery rates do not remain consistent across email marketing campaigns.
HubSpot
HubSpot allows you to design and customize marketing emails using either human intelligence or artificial intelligence. Your marketers can craft marketing emails using the goal-based templates provided by the software.
Also, they can personalize emails by gathering contact information from various sources. At the same time, they can automate email creation using the software’s AI content writing features. HubSpot helps them to send the best version of each email by performing A/B testing.
However, marketers complain that the software provides only basic email templates. Your company cannot nurture and convert leads using the free tools provided by HubSpot. You have to upgrade to a premium plan to manage email marketing campaigns more efficiently.
MailerLite
MailerLite simplifies email design and customization by featuring an AI-powered drag-and-drop editor. Marketers can use the editor to craft personalized text emails and design custom newsletters. At the same time, they can use the software to send personalized and triggered emails to B2B customers at the right time.
The A/B testing tool provided by MailerLite helps them choose and send the best version of marketing emails. Also, MailerLite scores over widely used email marketing solutions in the category of email delivery rate. However, the quality of customer support varies across pricing plans. Your company has to opt for a premium plan to access ready-to-use email templates and advanced features.
Zoho
You can consider Zoho to automate email marketing and customer relationship management (CRM) simultaneously. The drag-and-drop editor provided by the software helps your team customize marketing emails by changing content, images, and call to action (CTA).
Also, they can choose the best versions of an email by conducting A/B testing. Zoho makes it easier for your company to send marketing emails to customers across regions by supporting over 60 languages. Also, you can use the customizable dashboards provided by the email marketing tool to analyze campaign performance using various metrics.
Zoho offers customer support in multiple languages. However, it requires customers to use online customer service help desk software. The help desk increases the time required for solving issues. Also, marketers find Zoho to be more complex than other best email marketing software.
Constant Contact
Constant Contact helps your company run full-stack email marketing campaigns. You can use the AI content generator provided by the software to craft emails simply by entering relevant keywords. At the same time, you can customize marketing emails using templates and a drag-and-drop editor.
The best B2B email marketing software facilitates customer connectivity by helping you send the right message at the right time. Also, you can use the dashboard provided by Constant Contact to measure campaign performance by generating reports on demand.
Constant Contact delivers a higher email open rate than other email marketing tools. But your company has to spend more to leverage the software fully. Also, you may find it challenging to cancel the subscription on demand.
Omnisend
Omnisend caters to the communication and marketing needs of B2B e-commerce companies. It helps your company build and strengthen customer relationships by sending emails and text messages. You can access a comprehensive template library to craft professional emails customized for individual campaigns and stores.
Also, you divide customers into multiple segments to blast marketing emails without impacting their experiences. The A/B testing tool provided by the software helps you send the perfect emails to customers. At the same time, Omnisend boosts campaign performance by resending unopened emails to subscribers.
However, you have to choose one of the premium editions of Omnisend to send marketing emails to a large number of customers. Also, the dashboard provided by the software does not enable you to track subscribers’ geographic locations. Omnisend currently delivers a lower email open rate than other popular B2B email marketing tools.
Mailchimp
Mailchimp facilitates email marketing automation by providing robust tools and using intelligence technologies. Your team can use the drag-and-drop editor provided by the software to craft and customize marketing emails quickly.
At the same time, they can optimize the emails using suggestions made by software using AI algorithms. The dashboard provided by Mailchimp helps you analyze campaign performance as well as gather information about subscribers.
You can leverage prebuilt automation to send automated email messages to each customer according to his action and stage in the B2B buyer journey. However, Mailchimp is much more expensive than other B2B email marketing solutions. Your company has to pay additional charges to unsubscribe.
Conclusion
B2B email marketing solutions help your company reduce the time and cost required to generate, nurture, and convert leads. However, widely used email marketing tools differ in several aspects, including features and pricing. Hence, you can choose the best B2B email marketing software only by evaluating their pros and cons.
It is always important to opt for email marketing software that helps you send personalized emails to corporate customers at the right time. Also, you should prioritize software that boosts email marketing automation using Industry 4.0 technologies like Artificial Intelligence (AI).
