Twitter (rebranded as X) is currently one of the leading social networking platforms with 650 million monthly active users (MAUs) globally. Users spend an average of 34 minutes and 6 seconds on this micro-blogging platform on a daily basis. Also, they post over 500 million tweets per day. The active user base and daily time spent make Twitter an effective digital marketing platform for companies and startups. In addition to creating brand awareness and promoting their products/services, businesses these days use Twitter to engage with customers and prospects in real time. They further automate and streamline Twitter marketing campaigns using a slew of tools. The popular marketing tools for Twitter simplify routine activities like post scheduling, hashtag tracking, engagement monitoring, social listening, campaign reporting, and audience analysis. In this blog post, we are discussing 7 of these effective Twitter marketing tools used by companies and startups.
Overview of 11 Widely Used Twitter Marketing Tools
Planable
Planable simplifies the planning, approval, and scheduling of Twitter content. In addition to accelerating content creation using artificial intelligence (AI), it features video and image editors. It streamlines content approval by providing features like commenting and real-time feedback sharing. Planable further features social media analytics that help strategists measure content performance, and audience engagement by generating reports based on real-time campaign data.
Tagbox
Tagbox is popular with marketers as a fast-loading Twitter widget. This Twitter aggregator tool embeds a Twitter feed into a website dynamically. Users have the option to customize embedded content by choosing a variety of connections – hashtag, mention, handle/timeline, and advances. They can further customize the Twitter feed using the desired theme, font, color, and background. At the same time, Tagbox helps users choose and embed the best Twitter content using AI algorithms.
Hootsuite
Hootsuite is a widely used social media platform. It simplifies Twitter marketing by providing features for planning, managing, and scheduling posts. In addition to supporting bulk scheduling, Hootsuite helps users choose the best posting time. Users can further use this platform to automate social listening, post-performance analysis, and report generation. They also have the option to respond to Tweets automatically by deploying AI chatbots.
Hyperfury
Hyperfury helps businesses automate the scheduling, planning, and posting of content on X (Twitter). It helps users create and customize posts by accessing a gallery of best-performing content. Users can further use this Twitter marketing tool to create images and videos by repurposing content from other social networking platforms. The dashboard provided by Hyperfury displays post performance as well as allows users to rewrite posts. The tool further features an engagement booster that enables users to reply to relevant Twitter accounts quickly.
Audiense
No brand can run successful Twitter marketing campaigns without understanding the target audience clearly and closely. Audiense helps marketers understand the target audience clearly by sharing data-driven insights. This marketing tool for Twitter features basic community analytics, advanced community analytics, and X analytics. At the same time, it simplifies relevant community search and audience management. Marketers can further run targeted Twitter marketing campaigns by dividing the target audience based on their demographic, psychographic, and behavioral data.
Tweet Hunter
The AI-powered marketing tool for Twitter helps businesses boost sales by getting more subscribers and customers. Writers can get content ideas by accessing an extensive viral tweet library. Likewise, they can use the AI-powered tool provided by Tweet Hunter to create and rewrite posts in minutes. Tweet Hunter further enables them to automate routine activities like post-scheduling, DM sending, and content retweeting.
HypeAuditor
HypeAuditor boosts Twitter marketing by facilitating collaboration between brands and influencers. Marketers use this tool to find and collaborate with relevant and authentic influencers on Twitter. In addition to supporting advanced influencer discovery, HypeAuditor shares detailed analytics tracks global trends, and detects frauds. Marketers also have the option to compare influencers using metrics like audience demographics and brand affinity. At the same time, they can use the tool to monitor influencer marketing campaign performance using KPIs and gain performance insights.
Awario
Awario is brand management software. It is used widely by Twitter marketers as a social listening tool. Awario helps marketers track brand conversations across online forums, review websites, and social networking platforms, including Twitter. Real-time brand mention tracking on Twitter helps marketers achieve a slew of goals – create brand awareness, engage the target audience, detect sales opportunities, and collaborate with industry influencers. At the same time, marketers use this popular tool for competition analysis, comment tracking, and hashtag monitoring.
Blog2Social
Blog2Social is available as a social media plugin for WordPress. Marketers use this browser-based web app to automate the sharing of content across social networking platforms, including Twitter (X). In addition to automating content posting, Blog2Social enables marketers to plan content posting, update content calendars, and get real-time recommendations. The popular marketing tool further simplifies post customization and scheduling by featuring an AI assistant.
SocialPilot
This cloud-based social media management tool automates the creation, scheduling, and management of content on popular social networking platforms, including Twitter (X). Along with supporting automated tweet scheduling and posting, SocialPilot features a media library, GIF library, stock image library, hashtag generator, and visual content calendar. It further allows marketers to control posting frequency, track engagement patterns, and measure individual tweet performance. At the same time, marketers can generate fresh content ideas, tailor posts, and optimize captions using an AI pilot.
Ritetag
As the name suggests, Ritetag makes it easier for marketers to run hashtag campaigns on Twitter. In addition to suggesting relevant hashtags, it displays the real-time performance of each hashtag. In addition, the Twitter marketing tool helps marketers increase hashtag visibility and reach by providing real-time feedback on performance. Twitter marketers further use Ritetag to get hashtag suggestions for both text and images. They can manage hashtags on the go using Ritetag as an Android or iOS app.
Conclusion
Marketing automation tools for Twitter enable brands to increase digital marketing ROI by acquiring, engaging, and retaining customers. In addition to simplifying content personalization and optimization, leading Twitter marketing tools help marketers make informed decisions based on real-time campaign data. However, decision-makers must consider their specific needs and goals when comparing and selecting these popular marketing tools for Twitter.
Artificial intelligence (AI) technologies help businesses reduce the time and resources required to run multichannel digital marketing channels. Marketers these days produce textual and multimedia content for digital marketing campaigns using AI content generation tools. Likewise, AI-powered tools make it easier for them to boost digital marketing campaigns by understanding customer needs, analyzing competitors, and using data-driven insights. However, an enterprise can automate digital marketing successfully only by integrating multiple AI tools. At the same time, it must curtail costs by prioritizing free AI tools for digital marketing, such as an AI image generator to quickly create high-quality visuals for campaigns without additional design expenses. We are discussing some of the useful Free AI Tools for Digital Marketing that a business can use to automate important marketing activities without escalating upfront and ongoing costs.
15 Useful Free AI Tools for Digital Marketing that are Free to Use
Browse AI
The collection and evaluation of website data is an important step in digital marketing. Often marketers have to spend long hours extracting and monitoring data from multiple websites. Browse AI simplifies and automates website data extraction and monitoring by providing prebuilt robots.
The robots extract and share data from desired websites in spreadsheets. Also, they extract the website data on preset schedules and send automated notifications when the website data changes. The free edition of Browse AI extracts website data using four robots and retains the data for 15 days.
Hubspot AI
Hubspot is one of the digital marketing platforms that simplify digital marketing activities by leveraging intelligence technologies. At present, digital marketers can get started with three AI-powered digital marketing tools for free. They can use the AI Website Generator to build custom websites that answer questions related to the website without writing any code.
Likewise, the AI Content Writer provided by Hubspot makes it easier for them to generate, refine, and repurpose a variety of content – website copies, blog posts, and social media posts. At the same time, marketers can use the Social Caption Generator to generate ideas and produce content for social networking platforms without putting in extra time and effort.
Marketmuse
Marketmuse helps marketers implement data-driven content marketing strategies using artificial intelligence. It helps strategists publish the right content by conducting automated content audits and competitor analysis. Also, managers can leverage the data-driven insights shared by the tool to organize content by creating topic clusters.
A content creator can use the software to plan content creation at both page and site levels. In addition to recommending the most relevant keywords, Marketmuse helps writers optimize content for search engines according to quality and comprehensiveness standards. However, marketers can use the free edition of Marketmuse only for seven days by requesting a standard trial.
Grammarly’s AI Writer
The popular content writing assistant automates the content creation process by providing a set of AI-powered text generation tools. Digital marketers can use Grammarly’s AI Writer to generate a variety of content – articles, blogs, emails, business reports, case studies, and social media captions – without increasing human resource costs.
Also, they can use the tool to paraphrase sentences without changing the context. At the same time, Grammarly helps them optimize and polish the content by suggesting the most appropriate length and tone. The free edition of Grammarly currently enables users to generate textual content using 100 AI prompts.
Headline Studio
While creating content, writers enhance readability and search engine performance by including compelling headlines. The AI-powered digital marketing tool provided by Coschedule helps writers craft click-worthy headlines in seconds. Content creators use Headline Studio to generate headlines, titles, and captions for a variety of content – blogs, emails, podcasts, videos, and social media posts.
While generating headline ideas, the tool considers the topic, tone, and audience along with the content. Also, it helps writers make the headline more compelling by assigning scores and making data-driven recommendations. Digital marketers have the option to use Headline Studio as a browser extension.
DALLE.2
This AI image generator tool is developed by OpenAI. DALLE.2 enables digital marketers to generate original and realistic images from text descriptions. It combines style, attributes, and concepts to generate images based on the text entered by an end-user.
The AI-powered tool also has the capability to expand images beyond the original canvas, edit existing images, and create multiple variations. Digital marketers can leverage DALLE.2 to optimize content for Google Multisearch by generating relevant images according to the textual content.
Algolia
Algolia helps marketers create user-specific search infrastructure using AI technologies. The customized search engine can handle more search queries more efficiently and quickly than conventional search engines. Algolia understands the needs and intent of each website visitor using artificial and machine learning technologies.
Furthermore, it displays personalized search engines to the website visitor according to his intent and preferences. Hence, it becomes easier for the visitor to find the relevant content according to his current needs. While promoting e-commerce websites, digital marketers can access Algolia for free by choosing the Build pricing plan. However, they must upgrade to a premium plan to leverage the AI features fully.
Unlayer
Unlayer makes it easier for marketers to design and customize emails by providing two AI-powered tools. Digital marketers can access the Email Template Bundles to choose the right email bundle for each brand and campaign. The free tool allows them to choose from a wide range of email template bundles, including activation, abandoned cart, announcement, annual review, awareness, and specific events.
At the same time, the Free Email Signature Generator provided by Unlayer helps marketers create signatures using the appropriate template. The tool allows users to create custom signatures by adding images, buttons, headers, dividers, video, and social media information. However, digital marketers have to subscribe to a premium plan to access the advanced email marketing tools provided by Unlayer.
Crystal
Crystal helps sales and marketing teams boost customer communications by leveraging personality data. It uses predictive analytics to understand a buyer’s psychology based on his public profile. Additionally, it conducts proven psychological tests using proprietary DISC technology. Marketing teams can use the tool to segment contacts accurately based on buyer personas.
At the same time, Crystal makes it easier for the sales team to close more deals by understanding buyers’ psychology. Digital marketers can start using Crystal by opting for a free plan. However, the free version of the software currently supports basic profile content and five profile assessments. They need to upgrade to a premium plan to avail themselves of advanced features like premium profile content and personalized communication advice.
ChatGPT
ChatGPT is a powerful language model that can assist marketers in generating creative content, answering customer queries, and brainstorming ideas. Its conversational abilities make it an ideal partner for drafting blog posts, social media updates, and ad copy. With a free version available, it provides a cost-effective way to experiment with AI-generated content and enhance productivity. Users can customize the tone and style to match their brand, ensuring consistency across all marketing materials. Additionally, ChatGPT’s rapid response time and versatility make it a valuable tool for real-time content ideation and problem-solving.
Copy.ai
Copy.ai leverages artificial intelligence to help create compelling marketing copy, from catchy headlines to detailed product descriptions. Its intuitive interface allows users to generate multiple variations, providing a range of options that can be refined to suit a brand’s voice. The tool is especially useful for brainstorming ad campaigns, social media posts, and email marketing content. Even on the free plan, marketers can access a variety of templates and creative prompts that inspire innovation. By reducing the time spent on writing drafts, Copy.ai enables digital marketers to focus on strategy and creative direction.
Canva’s Magic Write
Canva’s Magic Write harnesses AI to streamline the content creation process within the design platform. It helps marketers generate text for presentations, social media graphics, and blog visuals without leaving the design interface. This integration allows for a seamless workflow, where the visual and textual elements are developed simultaneously to produce cohesive marketing materials. The tool is particularly beneficial for non-writers who need to create engaging copy quickly. Its easy-to-use interface and the free tier make it accessible to businesses looking to elevate their design and content without significant investment.
Lumen5
Lumen5 transforms written content into engaging video content using AI-driven automation, making it a great addition for digital marketers who want to expand their multimedia presence. The tool allows users to input a blog post or script and then automatically generates a storyboard with matching visuals and music. This process not only saves time but also enables the creation of captivating videos that can boost social media engagement and website traffic. Its intuitive drag-and-drop interface ensures that even users with limited video editing skills can produce professional-quality content. With a free version available, Lumen5 is an excellent option for those looking to diversify their content strategy without incurring additional costs.
AnswerThePublic
AnswerThePublic is an innovative and Free AI tool for digital marketing that harnesses AI to gather and visualize search queries from real users, providing valuable insights into customer interests and trends. It helps digital marketers understand the questions and concerns of their audience by generating a comprehensive list of related search terms and phrases. This data can then be used to optimize content, improve SEO strategies, and create blog posts that address common queries. The interactive visualizations make it easy to identify popular topics and content gaps in your niche. With its free version, AnswerThePublic is a must-have resource for any marketer looking to align their content strategy with actual consumer demand.
Grammarly
Grammarly is a versatile AI-powered writing assistant that enhances the clarity, tone, and overall quality of your digital content. It provides real-time suggestions to correct grammatical errors, improve sentence structure, and ensure consistency across different types of marketing materials. The tool is particularly useful for digital marketers who produce high volumes of content and need to maintain a professional standard. Its tone detection feature helps tailor messages to specific audiences, ensuring that the content resonates effectively. Even the free version offers a robust set of features that help streamline the editing process, making it an indispensable tool for polished and error-free communication.
Free AI Marketing Tools: Conclusion
As the digital marketing landscape continues to evolve, leveraging Free AI Marketing Tools can significantly enhance your efficiency, creativity, and overall campaign performance. From automating repetitive tasks to delivering data-driven insights, these tools empower businesses of all sizes to optimize their marketing strategies without breaking the bank. By integrating free AI solutions into your workflow, you can streamline content creation, boost SEO efforts, and gain a competitive edge.
The growing availability of Free AI Marketing Tools makes it easier than ever to access cutting-edge technology, helping marketers improve productivity and achieve better results. As AI continues to advance, staying updated with the latest tools will be crucial for maintaining a strong digital presence. Whether you’re a startup or an established business, harnessing these free AI-powered solutions can drive growth and maximize your marketing impact.
HubSpot is currently one of the most preferred customer relationship management (CRM) platforms. It helps businesses generate, nurture, and convert leads by providing several AI-powered automation tools. A business can implement specific HubSpot tools to automate important processes like marketing, sales, customer service, customer data management, and marketing content management. Here is my detailed post on why should we choose Hubspot.
Also, every company can avail of these cloud-based tools based on free or premium plans. The free edition of the software lacks some of the advanced features provided by premium editions like Starter, Professional, and Enterprise. Many small businesses and startups find the per-user subscription model more expensive.
Likewise, marketing and sales professionals need training and assistance to leverage the advanced features provided by HubSpot. Many organizations overcome these shortcomings by opting for HubSpot alternatives. While considering why choose HubSpot, decision-makers compare HubSpot to several widely-used CRM platforms.
Some of these alternatives to HubSpot provide advanced features, while others leverage Industry 4.0 technologies like artificial intelligence (AI) and data analytics. We are making it easier for decision-makers to compare and evaluate these widely used all-in-one solutions by discussing popular HubSpot alternatives.
Overview of 11 Popular Alternatives to HubSpot
Salesforce
The cloud-based CRM system facilitates the automation of marketing, sales, customer support, data management, and data analysis. An organization can customize, configure, and scale Salesforce according to its precise needs. The marketing automation tools provided by Salesforce help organizations run cross-channel marketing channels.
At the same time, the customer support team can use specialized tools to retain customers by managing complaints, issues, and inquiries efficiently. Salesforce helps businesses curtail costs by automating manual and repetitive tasks using AI technologies. Users also have the option to extend the unified platform by downloading required apps from the marketplace.
Salesforce allows users to evaluate desired tools and solutions by requesting a free trial. However, Salesforce is one of the most complex CRM platforms. An organization can leverage the features and tools provided by the platform only by training employees. Also, it must incur expenses while downloading premium apps from the Salesforce marketplace.
Zoho CRM
Zoho is popular with small businesses and startups as a cost-efficient CRM platform. Tools and solutions provided by Zoho CRM help organizations automate marketing, sales, customer support, human resources, and security functions. In addition to unifying contact information from various sources, Zoho boosts customer interactions by keeping the data organized.
Like other HubSpot alternatives, Zoho drives business process automation using AI technologies. Also, an organization can meet its precise automation needs by customizing and integrating the cloud-based CRM on demand. However, an organization can leverage AI-powered tools and features only by subscribing to a premium plan. In addition, free plans do not allow users to integrate the CRM with third-party enterprise software.
Agile CRM
Agile CRM is developed by focusing on the automation needs of small and mid-sized businesses. It automated marketing, sales, and customer service activities by providing a slew of automation tools. The cloud-based CRM system provides insights about leads and prospects using contact data analytics. At the same time, it keeps leads engaged by sending personalized messages based on their interests.
An organization also has the option to download specific apps from a marketplace. It can implement Agile CRM based on free and premium plans. However, the free edition supports up to 10 users and 1000 contacts. An organization must upgrade to a premium plan to make the software accommodate more users and manage more customer data. Also, employees need training to leverage the advanced features provided by the Agile CRM.
Adobe Marketo Engage
Adobe Marketo Engage helps businesses automate cross-platform marketing activities by providing useful features. Enterprises opt for this alternative to HubSpot to automate various marketing and sales activities like engagement mapping, cross-channel engagement, lead generation, account profiling, lead segmentation, and account targeting.
At the same time, Marketo boosts marketing and sales automation using content intelligence and marketing analytics. In addition to being an easy-to-implement platform, Marketo can be integrated with widely used marketing and sales tools. However, many users complain about the reporting and data analytics tools provided by Marketo. Also, Marketo makes it challenging for businesses to control costs by charging for extra features.
Constant Contact
Constant Contact is popular with enterprises as a mature email marketing platform. The software helps businesses run email, SMS, and social media marketing campaigns by providing user-friendly tools. In addition to featuring a built-in CRM solution, the software boosts campaign performance by sharing data-driven insights.
Marketers can compose emails and text messages using a wide range of templates. In addition, Constant Contact helps them send perfect messages to customers and prospects at the right time using AI technologies. However, marketers often find the message customization options provided by the software limited. Also, Constant Contact makes it challenging for them to send messages to a large number of contacts.
Campaign Monitor
Campaign Monitor helps businesses connect with customers and prospects by sending emails and SMS. It makes it easier for marketers to craft messages by featuring a drag-and-drop editor and providing customizable templates. At the same time, marketers can further use the software to segment recipients and send personalized messages based on real-time data.
Constant Campaign further accelerates marketing message generation and refining by providing a Generative AI tool. This marketing automation platform is popular with enterprises due to its user-friendly user interface (UI) and elaborate reporting dashboard. However, organizations can avail of the software by subscribing to a premium plan. Likewise, lack of support makes it challenging for users to integrate the software with other marketing tools and solutions.
Zeta Marketing Platform
The cloud-based platform facilitates customer growth, acquisition, and retention by providing a slew of tools. In addition to leveraging data analytics and AI, Zeta Marketing Platform offers marketing, data management, and customer messaging tools. At the same time, enterprises can leverage activation tools to engage the target audience by sending personalized messages at the right time.
Marketers and salespeople can use the user-friendly tools without requiring tech proficiency. AI technologies make Zeta Marketing Platform score over popular marketing automation platforms. However, many users complain that Zeta is slower than other AI-powered automation platforms. Also, its customer support team does not resolve issues and complaints proactively.
Pipedrive
The cloud-based platform drives revenue growth by simplifying deal prioritization, performance tracking, and revenue prediction. Pipedrive comes with features and tools to automate important activities like lead management, deal management, and communication tracking. The sales team can use the software to customize sales pipelines and automate workflows without any restrictions.
Pipeline helps decision-makers measure marketing and sales activities by featuring intuitive reporting tools and advanced data analytics. An organization also has the option to implement machine learning-powered sales assistants. However, businesses can leverage Pipeline only by subscribing to a premium plan. Also, they have to subscribe to a high-tier pricing plan to avail of advanced features to contact customer support executives over the telephone.
Zendesk
Zendesk provides businesses with distinct sales and service solutions. Zendesk for Service fosters customer retention and revenue growth by answering queries and resolving issues across channels. At the same time, Zendesk Sales helps salespeople close more deals by providing a CRM solution. Organizations opt for this premium software to provide customer support across channels.
Zendesk helps them measure customer support performance by providing reporting tools and using data analytics. However, many users complain that Zendesk is not a beginner-friendly automation platform. Also, small businesses and startups have to incur extra costs to avail of the advanced features provided by this alternative to HubSpot.
Apptivo
Apptivo comes with tools to streamline the management of marketing campaigns, customer service, and field service. The campaign management platform helps marketers engage and nurture leads by sharing targeted content and sending automated emails. The helpdesk software helps support executives deliver personalized support and speed up issue resolution.
An organization can avail of Apptivo by subscribing to four distinct pricing plans. However, beginners need training and assistance to make the most out of the solutions provided by this integrated platform. Despite providing various customization options, Apptivo is slower than several CRM platforms. Also, end-users can extend the CRM platform only by using third-party APIs.
Freshworks
Freshworks is popular with businesses as a user-friendly and budget-friendly alternative to HubSpot. In addition to leveraging AI technologies, the CRM platform helps businesses accelerate customer support and foster conversational engagement. It helps users track customer lifecycles and deal status in real-time. Also, it facilitates customer engagement across widely used channels like phones, emails, and chats.
Users can assess sales and marketing activities using a custom dashboard and generate custom reports. Small businesses can leverage Freshworks by choosing from free and affordable pricing plans. However, they lack the option to generate custom reports while choosing the free pricing plan. Many users complain about the additional time required by the Freshworks team to resolve issues.
Conclusion
HubSpot is hugely popular with enterprises as an all-in-one enterprise system. In addition to being an easy-to-use CRM system, HubSpot provides features to automate marketing, sales, customer support, operations, and content creation. It is also one of the CRM platforms that foster data-driven automation using AI technologies. However, HubSpot, like other automation platforms, has its pros and cons.
Enterprises can overcome the shortcomings of HubSpot by implementing several all-in-one automation solutions. Decision-makers can consider several HubSpot alternatives while selecting a CRM system. Also, they can choose the best CRM software by comparing HubSpot and HubSpot alternatives based on their marketing automation needs.
