Marketing Strategy Books

In the digital age, businesses generate, nurture, and convert leads by implementing multiple marketing strategies. Each marketing strategy focuses on driving promotional efforts using a specific digital marketing channel. At the same time, each strategy explores ways to increase marketing ROI by leveraging marketing automation tools.

Hence, strategists find it challenging to combine the right marketing channels and implement the right marketing tools. Academics and industry experts make it easier for decision-makers to make omnichannel marketing strategies by writing books. Some of these marketing strategy books cover essential digital marketing strategies and tools.

At the same time, many books facilitate marketing strategy-making by discussing case studies, trends, best practices, and ideas. We are talking about some of these bestselling books on new-age marketing strategy. However, a single book may not cover all important aspects of complex marketing strategies. We recommend readers reduce costs and complexities by considering multiple marketing strategy books.

7 Must-Read Marketing Strategy Books for Marketers and Strategists

Obsolete: How Change Brands are Changing the World

The book is written by Chris Baker who has strategized marketing campaigns for leading brands like Google and MTV. As the name indicates, “Obsolete: How Change Brands are Changing the World” highlights how change brands are outperforming legacy brands and how legacy brands can beat the competition. Baker discusses key marketing strategy changes by covering a series of case studies.

Each case study helps readers understand how a specific strategy worked for new brands. At the same time, the author suggests the strategy changes legacy brands must adopt to sustain profitable growth. Decision-makers must read the book to understand how new-age brands achieve rapid growth while impacting the plant positively.

CONTAGIOUS: Why Things Catch on

Decision-makers accomplish marketing goals by implementing multiple strategies. Some of these strategies work while some of them fail. The bestselling book written by Jonah Berger evaluates both successful and unsuccessful marketing strategies. “CONTAGIOUS: Why Things Catch on” intends to help strategists understand the science behind word-of-mouth and social transmission.

In addition to discussing the basic principles of making information contagious, Berger discusses the most effective way to create content, craft messages, and design ads. In addition, the author highlights the techniques and strategies brands must use to drive information spread. Decision-makers should consider this book to gain insights that will help them boost marketing campaigns by making the product catch on.

The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

This book is written by Erik Huberman who is regarded as a thought leader in the world of digital marketing. Huberman has made over 3,000 brands accomplish marketing goals by adopting a holistic approach. Based on his experience and expertise, he identifies a common framework for successful marketing strategies.

“The Hawke Method: The Three Principles of Marketing that Made over 3,000 Brands Soar” covers the three fundamental principles or core elements that provide a common framework for different marketing strategies – awareness, nurturing, and trust.

Huberman discusses each core element by discussing shrewd marketing strategies and sharing actionable insights. Decision-makers must read this important book on marketing strategies to accomplish goals by adopting a holistic approach.

Thinking, Fast and Slow

This bestselling marketing strategy book is written by Daniel Kahneman. Kahneman is regarded as an authority on the psychology of judgment and decision-making. “Thinking, Fast and Slow” focuses on uncovering the secrets that make people make decisions and choices. Kahneman believes that people think differently while making decisions.

For instance, some people think quickly and intuitively, while others make decisions slowly and rationally. Also, the choices made by a person are impacted by prejudices and biases. Marketing strategists must read this important book to understand how consumers think while making purchase decisions. Also, they can refine marketing strategies by gaining insights into human behavior.

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

This insightful book is written by Scott Brinker. Brinker is the founder of a reputable company that provides marketing software to leading brands like DHL, Dell, and Pearson. As the name, “Hacking Marketing” highlights how agile practices make marketing strategies smarter and more innovative. The book covers various aspects of agile methodology application to marketing strategies.

The author believes that digitalization has made marketing management identical to software development. In the digital age, no strategist can make marketing campaigns successful without keeping them flexible and lean. Strategists should read the book to learn how to apply agile methodology to make marketing campaigns responsive and foster marketing experimentation without increasing risks.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

This book is written by Carlos Hidalgo who has experience in making marketing strategies and running startups. His corporate and entrepreneurial experience makes Hidalgo conclude that no B2B company can drive demand generation without adopting transformation. “Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer” covers some of the changes B2B brands must implement to acquire modern customers.

The author discusses each transformation by citing case studies. Also, he complements the case studies with excerpts shared by marketing practitioners and clients who have already implemented the changes. In addition, he helps readers adopt and implement these changes by sharing strategies and best practices. Strategists should consider this book to identify and adopt the changes essential for expanding their B2B customer bases.

Mindful Marketing

The book helps readers understand important digital marketing frameworks and strategies playfully. Rajesh Srinivasan and Zebra Learn gamifies this book of marketing strategy using over 62 cartoons. Both authors simplify digital marketing jargon, abbreviations, and concepts using their real-time experience and expertise. However, they differentiate “Mindful Marketing” from other marketing strategy books by embedding cartoons and visuals. Beginners should consider this book to learn important digital marketing strategies playfully.

Conclusion

Omnichannel marketing makes it essential for strategists to integrate the right digital marketing channels and tools. At the same time, strategists must focus on short-term and long-term marketing goals while planning and streamlining marketing initiatives. Many strategists gain actionable insights and collect best practices by reading books written by leading marketing strategists and researchers. However, we recommend that decision-makers read several marketing strategy books to know what works and does not.

Further Read

In addition to publishing informative and insightful blogs on marketing, we help readers pick and read interesting books. Please have a look at our book recommendations and share your feedback. Here is our recommended list of sales and marketing books, rural marketing books, and digital marketing books.