Twitter Marketing Tools

Twitter (rebranded as X) is currently one of the leading social networking platforms with 650 million monthly active users (MAUs) globally. Users spend an average of 34 minutes and 6 seconds on this micro-blogging platform on a daily basis. Also, they post over 500 million tweets per day. The active user base and daily time spent make Twitter an effective digital marketing platform for companies and startups. In addition to creating brand awareness and promoting their products/services, businesses these days use Twitter to engage with customers and prospects in real time. They further automate and streamline Twitter marketing campaigns using a slew of tools. The popular marketing tools for Twitter simplify routine activities like post scheduling, hashtag tracking, engagement monitoring, social listening, campaign reporting, and audience analysis. In this blog post, we are discussing 7 of these effective Twitter marketing tools used by companies and startups.

Overview of 11 Widely Used Twitter Marketing Tools

Planable

Planable simplifies the planning, approval, and scheduling of Twitter content. In addition to accelerating content creation using artificial intelligence (AI), it features video and image editors. It streamlines content approval by providing features like commenting and real-time feedback sharing. Planable further features social media analytics that help strategists measure content performance, and audience engagement by generating reports based on real-time campaign data.

Tagbox

Tagbox is popular with marketers as a fast-loading Twitter widget. This Twitter aggregator tool embeds a Twitter feed into a website dynamically. Users have the option to customize embedded content by choosing a variety of connections – hashtag, mention, handle/timeline, and advances. They can further customize the Twitter feed using the desired theme, font, color, and background. At the same time, Tagbox helps users choose and embed the best Twitter content using AI algorithms.

Hootsuite

Hootsuite is a widely used social media platform. It simplifies Twitter marketing by providing features for planning, managing, and scheduling posts. In addition to supporting bulk scheduling, Hootsuite helps users choose the best posting time. Users can further use this platform to automate social listening, post-performance analysis, and report generation. They also have the option to respond to Tweets automatically by deploying AI chatbots.

Hyperfury

Hyperfury helps businesses automate the scheduling, planning, and posting of content on X (Twitter). It helps users create and customize posts by accessing a gallery of best-performing content. Users can further use this Twitter marketing tool to create images and videos by repurposing content from other social networking platforms. The dashboard provided by Hyperfury displays post performance as well as allows users to rewrite posts. The tool further features an engagement booster that enables users to reply to relevant Twitter accounts quickly.

Audiense

No brand can run successful Twitter marketing campaigns without understanding the target audience clearly and closely. Audiense helps marketers understand the target audience clearly by sharing data-driven insights. This marketing tool for Twitter features basic community analytics, advanced community analytics, and X analytics. At the same time, it simplifies relevant community search and audience management. Marketers can further run targeted Twitter marketing campaigns by dividing the target audience based on their demographic, psychographic, and behavioral data.

Tweet Hunter

The AI-powered marketing tool for Twitter helps businesses boost sales by getting more subscribers and customers. Writers can get content ideas by accessing an extensive viral tweet library. Likewise, they can use the AI-powered tool provided by Tweet Hunter to create and rewrite posts in minutes. Tweet Hunter further enables them to automate routine activities like post-scheduling, DM sending, and content retweeting.

HypeAuditor

HypeAuditor boosts Twitter marketing by facilitating collaboration between brands and influencers. Marketers use this tool to find and collaborate with relevant and authentic influencers on Twitter. In addition to supporting advanced influencer discovery, HypeAuditor shares detailed analytics tracks global trends, and detects frauds. Marketers also have the option to compare influencers using metrics like audience demographics and brand affinity. At the same time, they can use the tool to monitor influencer marketing campaign performance using KPIs and gain performance insights.

Awario

Awario is brand management software. It is used widely by Twitter marketers as a social listening tool. Awario helps marketers track brand conversations across online forums, review websites, and social networking platforms, including Twitter. Real-time brand mention tracking on Twitter helps marketers achieve a slew of goals – create brand awareness, engage the target audience, detect sales opportunities, and collaborate with industry influencers. At the same time, marketers use this popular tool for competition analysis, comment tracking, and hashtag monitoring.

Blog2Social

Blog2Social is available as a social media plugin for WordPress. Marketers use this browser-based web app to automate the sharing of content across social networking platforms, including Twitter (X). In addition to automating content posting, Blog2Social enables marketers to plan content posting, update content calendars, and get real-time recommendations. The popular marketing tool further simplifies post customization and scheduling by featuring an AI assistant.

SocialPilot

This cloud-based social media management tool automates the creation, scheduling, and management of content on popular social networking platforms, including Twitter (X). Along with supporting automated tweet scheduling and posting, SocialPilot features a media library, GIF library, stock image library, hashtag generator, and visual content calendar. It further allows marketers to control posting frequency, track engagement patterns, and measure individual tweet performance. At the same time, marketers can generate fresh content ideas, tailor posts, and optimize captions using an AI pilot.

Ritetag

As the name suggests, Ritetag makes it easier for marketers to run hashtag campaigns on Twitter. In addition to suggesting relevant hashtags, it displays the real-time performance of each hashtag. In addition, the Twitter marketing tool helps marketers increase hashtag visibility and reach by providing real-time feedback on performance. Twitter marketers further use Ritetag to get hashtag suggestions for both text and images. They can manage hashtags on the go using Ritetag as an Android or iOS app.

Conclusion

Marketing automation tools for Twitter enable brands to increase digital marketing ROI by acquiring, engaging, and retaining customers. In addition to simplifying content personalization and optimization, leading Twitter marketing tools help marketers make informed decisions based on real-time campaign data. However, decision-makers must consider their specific needs and goals when comparing and selecting these popular marketing tools for Twitter.