A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund :

“The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.“

The recessional phase of the global economy will make many existing marketing trends obsolete and create many new marketing strategy and trends. The recession will make many business owners reduce marketing budget to control operational cost. But the business owners cannot generate more revenue during and after the recession without investing in digital marketing.