Welcome to the world of Technical SEO Demystified! Are you curious how to improve your website and get noticed by more people on the internet?
Well, you’re in the right place. We will unravel the secrets of Technical SEO in a simple way, no fancy jargon, just plain talk.
Imagine your website as a shop on a busy street. You want more people to visit. That’s what Technical SEO does – it makes your site more attractive to search engines, so they send more visitors your way.
We’ll show you how to make your website faster, more secure, and user-friendly, leading to higher rankings and more visitors. Let’s get started on this technical SEO journey!
Technical SEO is about making your site easy to crawl for search engines. It’s about fixing things behind the scenes so your site appears better in search results.
It includes making your site load fast, making it work well on phones, and ensuring it’s secure with “https.”
You also need to help search engines know what’s on your site, like using clear website addresses and not having the same content in many places.
Technical SEO is crucial because it helps Google find and show your site to people looking for stuff like what you have on your website.
Website speed and performance are about how fast and smoothly your website works. When your website loads slowly, people get frustrated and might leave.
To make it faster, you can compress WooCommerce banners, images, and things on your site so they load quickly.
You can also use special servers and CDNs to help your site load faster. A fast website is important because it keeps visitors happy, and search engines like Google like fast sites, too.
If your site loads slowly, your ranking in search results can be affected, and you might lose visitors. So, it’s crucial to make your website speedy and responsive.
If you are a WordPress website user, here are some ways to optimize WordPress website performance.
An SSL certificate is like a special lock that keeps your website safe. When you have one, your site’s address starts with “https://” instead of “http://”.
It means that the information sent between your website and visitors is secure and can’t be easily intercepted by bad actors. This is particularly useful if your site collects sensitive data like debit or credit card info.
Google also prefers secure websites and may rank them higher in search results. So, getting an SSL certificate and using “https://” is important for your website’s security, user trust, and search engine ranking.
An XML sitemap is a map for your website that helps search engines understand it better. It’s a list of all the important pages on your site, like a table of contents.
When you give this map to search engines, they can easily find and read all your web pages. This makes your site’s pages more likely to appear in search results. It’s like giving directions to help search engines explore your site.
XML sitemaps are crucial because they ensure that search engines don’t miss any of your content, improving your site’s chances of being seen by people searching for the information you have.
Robots.txt is like a signpost for search engines that tells them which parts of your website they can visit and which parts they should avoid. It’s a simple text file you put on your site.
Think of it as saying, “Hey, search engines, you can go here, but don’t go there.” It’s handy if you want to keep certain pages or files private.
However, if you use it incorrectly, you might block important stuff from being found by search engines. So, setting up your robots.txt carefully is important to ensure search engines can access the content you want them to see.
Canonicalization is like telling search engines which version of a web page is the main one. It’s useful when you have similar pages with different web addresses. For example, if you have both “www.example.com/page” and “example.com/page,” you can use canonicalization to say which is the primary page.
This helps search engines know which page to show in search results and avoids duplicate content issues. It’s like choosing the best path to the same destination.
Canonicalization is essential to keep search engines from getting confused and to ensure the right page ranks well in search results.
Like a special website language, Structured Data Markup helps Google understand the content better. It uses specific tags to explain what different parts of a page mean.
For example, it can mark up a recipe, telling search engines it’s a recipe and not just a regular page. This can make search results more informative, with rich snippets showing details like ratings and cooking times.
It’s like adding labels to a shelf to find what you need easily. Using structured data, markup can make your website more attractive in search results and give users more useful information.
URL structure is how the web address of a page is organized. It’s like the address of a house on a street. A good URL structure is simple and descriptive so people and search engines can understand what the page is about.
For example, a clean URL like “website.com/product/shoes” is better than a messy one with numbers and symbols.
Having clear and logical URLs makes it easier for people to navigate your site and understand where they are.
So, keeping your URL structure neat and meaningful is essential for a user-friendly and search-friendly website.
Here are some best practices for SEO-friendly URLs.
Technical auditing and monitoring are like checking and watching your website’s health and performance.
Auditing is a thorough checkup. You examine your website for issues like broken links, slow-loading pages, or security problems. Here is a list of SEO audit tools.
Monitoring is keeping an eye on things regularly. You use tools to watch how your website is doing over time, looking for changes in speed, errors, or traffic.
Doing these helps you catch and fix problems early, ensuring your website runs smoothly, loads quickly, and stays secure. It’s like maintaining a car so it doesn’t break down on the road.
Regular checks and monitoring keep your website in top shape, providing visitors with a better experience and chances in search engines.
Technical SEO isn’t some complicated puzzle; it’s about making your website the best for visitors and search engines. By following this guide, you can boost your website’s performance and rankings:
Remember, Technical SEO is about improving your website’s foundation, making it more appealing to search engines, and giving visitors a smoother experience. By following these simple principles, you’ll be on your way to better rankings and happier users.
The latest statistics suggest that Facebook is more popular than other social networking platforms in the category of the number of monthly active users. But there are many social networks that help businesses get higher sales conversion rates than Facebook. Pinterest is one of the social networking platforms that are effective in driving offline sales as well as increasing email conversion rates.
According to the Pinterest statistics compiled by Omnicore,
“Pins that show someone using a product or service are 67% more likely to drive offline sales. Pins that promote a special sale or offer generate a 61% higher email conversion lift.”
Unlike other social networking platforms, Pinterest is developed as a visual discovery engine. Like popular search engines, Pinterest extends the shelf-life of content by showing pins in the Home Feed based on what users searched and save during previous visits. That is why; many users prefer Pinterest to other social networks while looking for ideas and inspiration.
In addition to flowing products/services of their interests, Pinterest users return to the products pinned by them while making a purchase. You can follow a Pinterest SEO guide to boost your brand’s presence as well as drive sales. But you must keep the Pinterest SEO Guide impactful and relevant in 2023 by adopting a slew of best practices and guidelines.
The bio for Pinterest will depict your business, brand, products, or services. You can convey your business and its offerings clearly to users by presenting the information in a concise and straightforward way. But you must keep the bio searchable and discoverable by including relevant keywords naturally and strategically. In addition to including multiple and related keywords, you must include a strong call-to-action in the bio.
Pinterest allows you to display the website URL in the profile only after verifying or claiming the website. In addition to adding credibility to your profile, the verification or claim enables you to access additional metrics in Pinterest Analytics. You can further boost SEO by using the verified website URL as a keyword. You can claim your website either by following the process set by Pinterest or by becoming a verified merchant.
Keyword research must be one of the key steps in the Pinterest SEO guide. As the social network curates feeds based on what a user is searching for, you can boost the search visibility of both pins and boards by including relevant keywords in both titles and descriptions.
You can easily identify the relevant search terms by conducting the Narrow Search option provided by Pinterest. You can find popular search queries related to a product/service/topic by narrowing your focus. However, you can find relevant keywords using a keyword research tool or exploring topics based on categories and subcategories.
In addition to finding and using relevant keywords, your Pinterest SEO guide must focus on leveraging hashtags. Like other social networking platforms, Pinterest allows users to create pins with hashtags and search by hashtags. But it displays pins in reverse chronological order when a user initiates a search by hashtags. Hence, fresh pins appear before older pins on the search results. You have the option to include up to 15 hashtags in a pin description. You can get better results by using semantic hashtags based on specific themes.
While making a Pinterest SEO guide, many marketers emphasize the removal of underperforming pins. But you can boost the SEO strategy by focusing on pinning fresh content regularly instead of removing underperforming pins. Your strategy must focus on posting fresh and high-quality pins several times a day. You can pin fresh content and refurbish the existing content using a scheduling software solution. The frequent pinning will ensure that your content is served regularly to searchers.
While making a Pinterest SEO guide, you can use pins as a tool to promote a variety of content – blogs, ebooks, infographics, videos, and products. But you can persuade Pinterest users to access the linked content only by creating engaging pins and eye-catching images. Pinterest is one of the social networks that identify engaging and boring content using algorithms. Hence, you must promote every piece of content using a unique and mobile-optimized image. At the same time, you can post the right pins by conducting A/B testing.
Pinterest makes video pins appear on both search results and users’ home feeds. It further allows users to access only video pins including the term video or videos in the search. In addition to conveying your brand story elaborately, the video pins are effective in driving more visitors to your website. You have the option to refurbish the videos created for various digital marketing campaigns. But users and searchers can see the video pins only after the video submitted by you is reviewed and approved by Pinterest.
Your business account on Pinterest allows you to gather a large amount of real-time customer data. But you can leverage the diverse data only using Pinterest Analytics. You can leverage Pinterest Analytics to drive your SEO strategy by identifying the most profitable keywords and the most engaging pins, gaining audience and conversion insights, and tracking emerging trends. The toolset makes it easier for you to finetune the SEO strategy according to your business’s preset goals.
These Pinterest SEO best practices will help you drive visitors to your website regularly. But you must track and analyze the behaviors and actions of the Pinterest traffic by connecting the social network with your website. You can create a link between your website and Pinterest using Pinterest tags. The tags will help you track a variety of actions and interactions – page access, search, video viewing, signups, checkouts, and add-to-cart.
While making a Pinterest SEO guide, you must remember that the social network changes its algorithms regularly. The latest algorithm change recommends users share to reduce the number of and improve the quality of pins. Instead of sharing a large number of low-quality pins, users need to post a lower number of high-quality pins frequently. Hence, you need to finetune the Pinterest SEO guide in 2023 according to the most recent algorithm changes.
This article was updated and re-published in April 2023.
While selling your products online in 2023, you have the option to choose from many eCommerce companies and platforms. But you cannot increase sales revenue consistently without selling your products on a leading and dominating online retailing platform like Amazon. You can easily list and sell your products on the eCommerce platform by becoming an Amazon Seller.
While listing your products on Amazon, you must remember that online retailer, like major search engines, emphasizes the delivery of informative, relevant, and reliable content to every customer. It updates its search engine ranking algorithm (A10) frequently to display relevant products according to the customer’s search query.
You can boost online sales only by making your products rank on the first page. That is why; you must implement an Amazon SEO strategy in 2023 to attract more online shoppers by making your products rank higher on Amazon searches. It is also important to make your Amazon SEO strategy more impactful in 2023 by adopting a slew of best practices.
Amazon A9 algorithm was using profits as the key parameter for product ranking. But the A10 algorithm prioritizes customer experience over profits. The latest product ranking algorithm emphasizes boosting the shopper experience by displaying accurate results accurately in a user-friendly way.
That is why; you can boost the performance of the Amazon SEO strategy in 2023 by optimizing the key factors affecting the A10 algorithm – seller authority, sales history, impressions, internal sales, click-through rate (CTR), conversion rate (CVR), organic sales and PPC sales.
Like traditional SEO strategies, your Amazon SEO strategy must focus on finding the most relevant and searched keywords. While shortlisting keywords, you must check the rank of individual search terms. At the same time, you need to consider the current search trends.
As a registered brand owner, you can compare and finalize keywords using the keyword tool provided by Amazon – Brand Analytics. However, you must experiment with multiple variations of the search terms to make the product appear on more Amazon searches by increasing search frequency.
The product description influences both shoppers and Amazon SEO. You must keep the product description informative and engaging to hold shoppers’ attention. At the same time, you can include the most-searched keywords naturally in the content to boost the product’s search ranking.
While composing product descriptions, you must remember that shoppers love to read content created in an F-shaped pattern. Hence, you must divide the product information into easy-to-read paragraphs. It is also important to convert the product description into Amazon A+ content by embedding multimedia content like images, videos, text cards, links, and rich text.
While implementing an Amazon SEO strategy; marketers often ignore to leverage backend search terms. You can leverage backend search terms just like search engine meta tags to convey additional information about the product to Amazon.
As the shoppers cannot see the backend search terms, you can become creative and use long-tail keywords, related search terms, and alternative spellings as backend search terms. However, you must prioritize the backend search terms as Amazon allows you to include only 249 bytes of characters in the backend fields.
Amazon enables shoppers to narrow the search results using a variety of search filters. The search filters often impact the visibility of products on Amazon search. You can minimize the impact of search filters by including additional and relevant information in the product listing.
While composing the product description, you need to include information that helps your product fall under specific categories. Also, you can include additional information in the description by thinking from the perspective of shoppers who will use various search filters.
You can influence both customers and Amazon search algorithms by making the product image alluring and persuasive. But you cannot impact Amazon SEO simply by uploading high-resolution images. It is always important to keep the main product image engaging to get a higher CTR.
At the same time, the informative image conveys important aspects of the product to customers before they read the content. You can increase Amazon’s ranking and sales conversion by complementing the main product with an additional image that improves two ranking factors CR and CTR simultaneously.
Amazon A10 algorithm uses seller authority as a key ranking factor. You can easily optimize the product listing by building and boosting credibility consistently. You can leverage customer reviews as a powerful tool for building credibility.
However, you need to ensure that the customer reviews are organic and not paid. It is always important to communicate with customers through multiple channels and request them to review and rate your product on Amazon a few days after the order is delivered.
While implementing Amazon SEO strategy in 2023, you must focus extensively on making your product stand out from the competitors. You should spend some time analyzing the content created by competitors to get innovative ideas.
Likewise, you must review the customer reviews posted on the competitor’s product listing to know what customers like and dislike. The competitor analysis will make it easier for you to create an Amazon SEO strategy by understanding what works and what does not.
You can boost your product’s visibility on Amazon search by reviewing product listings regularly. You must implement new ideas to optimize the product listing by making the product image more appealing and the product title attention-grabbing.
You must provide relevant and precise information about your product to customers. Also, you must include the appropriate keywords in the title and description to ensure that your product matches the search keywords entered by shoppers.
Amazon will continue to update its organic product ranking algorithms in 2023. You can rank your product higher on Amazon searches only by monitoring, reviewing, and refining your Amazon SEO strategy. It is always important to understand the updated Amazon search algorithms (A10) to keep your SEO strategy relevant in the near run.
This article was republished in April 2023.
Every year Google makes thousands of changes to its search algorithms. Some of the major search algorithm updates impact the search engine visibility of thousands of websites in a short amount of time. Also, the search engine algorithm changes often make widely used search engine optimization (SEO) techniques obsolete and create many new SEO trends. Businesses, with a great organic SEO strategy, get a significant percentage of their website traffic from organic searches. Hence, you can get organic traffic to your website or online platforms regularly by fine-tuning your search engine optimization SEO strategy by adopting the emerging SEO trends early and proactively.
According to a Channel Performance Report released by Brightedge,
“51% of all website traffic comes from organic search, while over 40% of revenue is captured by organic traffic.”
Also, you must keep the SEO strategy dynamic to adopt the emerging SEO trends in 2023 proactively.
Search engines do not consider content length as a criterion for ranking websites. But the statistics posted on various websites suggest that long-form content gets more organic traffic, social media shares, and backlinks than short-form content. Your SEO strategy must focus on creating long-form articles and blogs in 2023. But you must divide the content into small sections using sub-titles and headings to make it easier for the searcher to read blogs and articles on their mobile devices. Also, you must include links or buttons to make it easier for readers to share the content on social networks instantly.
Google has already started assessing the quality of content using the EAT principle. The EAT principles measure content quality using three key parameters – expertise, authoritativeness, and trustworthiness. In addition to creating long-form content, you must focus on improving the content quality. You can keep the content relevant for readers by meeting the reader’s precise search intent. Also, you must allow the reader to access the content in her preferred format. At the same time, you also need to make the content authoritative by including the latest statistics, facts, and external links to authoritative websites.
According to Hubspot.com,
“In 2020, it’s likely that the expectation of brands to provide marketing videos has gotten even stronger. Each day, consumers use product demos, video reviews, and unboxings to learn about products before they buy them.”
You can easily get more traffic from organic search by focusing on the creation and promotion of video content. You consider creating a dedicated video channel to create and post video content regularly. The video content will help you to convey information about your products, services, and brands to customers. However, it is also important to optimize the videos for search engines by including the most relevant keywords. Also, you
Google displays the featured snippets at the top of the search engine results page (SERP) to provide quick answers or solutions to the questions asked by the searchers. You can get website traffic from organic search regularly by making your content appear in the featured snippet. But you must remember that the long-form content does not appear in the featured snippets. While creating featured snippets, you need to focus on presenting a chunk of information in Q&A format or using bullet points, or including relevant keywords. Also, you need to ensure that the snippet answers question-based queries precisely.
Search engines will focus on the site experience in 2023 while ranking websites. Your website cannot get more traffic from organic search without delivering an excellent user experience. While optimizing your SEO strategy in 2023, you must not forget to assess the loading speed of the website. You need to ensure that the website keeps visitors engaged by loading in less than 2 seconds. Also, you must check if a searcher can access the website instantly and seamlessly on both computers and mobile devices. At the same time, you need to focus extensively on improving the website’s mobile experience.
According to SEOExpertBrad.com,
“46% of all searches on Google are seeking local information. Also, 97% searched online to find a local business.”
The local search rankings help small and local businesses to get website traffic from organic search by competing with large enterprises. Google makes it easier for local businesses to improve their ranking on Google Maps by creating free profiles. Unlike Google Search, Google Maps do not allow Google Ads to dominate organic search results. While preparing SEO strategies for a local business in 2012, you must explore ways to improve its ranking on Google Maps.
Major search engines these days predict what search query a searcher will type using predictive search algorithms. Also, they update the predictive search algorithms regularly to prevent searchers from typing the search query. Google does not recommend webmasters to optimize content for predictive search. But Google Discover considers the quality of content and the intent of the searcher while ranking content. The AI-driven tool further ranks content using a slew of parameters – browsing history, location history, and search history. While creating content for SEO campaigns in 2023, you must keep in mind the factors considered by Google Discover.
According to the voice search statistics posted on QuoraCreative.com
“55% of teenagers are using voice search daily basis, while 60% of smartphone users have tried voice search at least once in the past 12 months.”
The statistics indicate that voice search will remain one of the hottest SEO trends in 2023. Your SEO strategy must focus on boosting voice search. In addition to including relevant keywords, you must focus on including the longer phrase that searchers use in daily conversations. Also, you can make it easier for voice search technology to identify the keywords by making the phrases sound natural. You must not forget that the searchers do not use abbreviations while initiating voice searches.
In 2023, you cannot make SEO strategies effective by focusing only on keywords. Google has already started displaying search results based on search intent. Hence, you can make content rank higher on SERPs by focusing on search intent instead of keywords. Google recommends businesses create content that is both useful and understandable. In addition to presenting information in a simpler way, you must focus on meeting the precise needs of the customers. It is also advisable to create content with information that answers some of the frequently asked questions (FAQs) by the searchers.
Businesses these days collect a large amount of real-time data from various sources. They can leverage big data to boost the performance of SEO campaigns. Also, the data and analytics tools will help you to assess the performance of SEO campaigns using a variety of parameters – indexing, page loading time, redirects, bounce rates, and response errors. Also, the new-generation SEO tools are designed with built-in data analytics to automate common SEO activities like keyword research, competition analysis, backlink generation, on-page SEO, and technical SEO.
Google already uses machine learning to deliver more relevant search results by understanding search intent accurately. Many enterprises have started investing in artificial intelligence (AI) driven tools to optimize and automate their SEO efforts. AI-driven tools help enterprises to optimize content for search engines by including the right keywords, fixing grammatical errors, and generating backlinks. In 2023, more enterprises will leverage AI-driven content generators to create content according to the updated search algorithms. Also, the AI-driven SEO tools will be used widely by digital marketers to analyze big data, perform keyword research, and monitor search engine optimization campaigns.
In 2023, tech companies cannot generate qualified leads and drive sales conversion simply by creating and promoting content. They have to attract prospects and leads by offering a variety of freemiums. Many companies already use freemiums as a seducing marketing tool to drive more organic traffic to their websites. For instance, fintech companies these days attract relevant customers by offering free EMI calculators or online interest rate comparison tools. While implementing SEO strategies in 2023, the tech companies must focus on promoting the freemiums aggressively just like promoting informational content like blogs.
The search engines will update their search algorithms frequently in 2023 to provide relevant and updated information to searchers. Hence, the SEO trends in 2023 will change from time to time. You must track and adopt the emerging SEO trends proactively to get regular website traffic from organic search beyond 2023. Also, you need to keep track of the overall marketing strategy that competitors and similar companies are following
While implementing search engine optimization (SEO) strategies, digital marketers use redirects to both search engine crawlers and human website visitors to a more relevant page or URL. They redirect users to a new or relevant URL using a number of redirects, including 301, 302, and Meta Refresh. A 302 redirection indicates that the URL of the resource requested by the searcher is changed temporarily. On the other hand, a 301 redirection depicts that the URL or web page requested by the searcher is moved from one location to another permanently. Since 301 redirect is the most important redirect, lets understand the 301 redirect SEO impact.
You can use 301 redirects as a permanent redirect. The 301 redirects will make both searchers, website visitors, and search engine crawlers know that the URL or web page requested by them has moved from one location to another. You should use 301 redirects only when you will not use the specific URL in the future.
According to Google Search Console,
“If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.”
Hence, 301 redirects in SEO can be implemented on either the client-side or server-side. When you implement client-side 301 redirects, the web browser will redirect the user to the new destination. On the other hand, the web server determines which URL search engine crawlers and website visitors will be redirected to when you implement server-side 301 redirects.
When a searcher or visitor requests the URL, the server will send the 3xx HTTP status code. The status code will indicate that the requested content is already moved to a new location. You can implement both client-side and server-side 301 redirections in a number of ways. Also, the process of implementing 301 redirects varies across content management systems (CMS) and customer relationship management (CRM) software.
A visitor or searcher will not notice any difference between 301 and 302 redirects. But the search engine crawlers can differentiate 301 and 301 redirects precisely. Also, 301 redirects pass about 95% to 99% of the link equity or page authority from the old page to the redirected page. Once you implement 301 redirections, the search engines will consolidate the old URL with the new URL.
Hence, the new URL will appear on the search engine results pages (SERPs) instead of the old URL. Hence, you easily boot the content’s visibility and ranking on search engine results pages (SERPs) by implementing 301 redirects accurately. You can implement 301 redirects for a website any number of times.
But your SEO strategy must not implement 301 and 302 redirects interchangeably. You must implement 301 redirects in SEO only when the content is moved to a new destination permanently. It is always important to use 302 redirects instead of 301 redirects to depict that the content is moved to another location temporarily.
You can boost a website’s user experience by reorganizing its folder structure. Likewise, you can increase the content’s search engine visibility by tweaking the URL. When you make changes to a URL, the SEO value of your website will diminish. You can implement 301 redirects to divert visitors and search engine crawlers to a new URL without affecting the website’s SEO value.
Often webmasters allow visitors to access a website through multiple URLs. For instance, a webmaster allows visitors to access AbhijitPanda.com using a number of URLs – abhijitpanda.com, abhijitpanda.com/home, and home.abhijitpanda.com. The SEO professionals use canonical tags to make search engine crawlers differentiate between the master URL and duplicate URLs. You can implement 301 redirects in SEO to divert traffic to your preferred or canonical URL.
Often webmasters change a website’s domain name to depict the nature and type of business more clearly. When you move a website to a new domain, the website will lose all SEO value. The new domain’s search engine visibility will increase gradually over a period of time. You can keep the website’s SEO value intact by diverting visitors to relevant URLs using 301 redirects.
While implementing SEO strategies, SEO professionals perform content audits frequently to beat search engine algorithm changes and updates. Sometimes they replace a piece of content with a fresh piece of content. Likewise, they make the content appealing and engaging by recreating the web page with a new template. While replacing or recreating a URL, you can implement 301 redirects to redirect the visitors to the new URL directly.
Sometimes webmasters post multiple pieces of content on a single topic or keyword. The overlapping impacts the search engine ranking of multiple URLs. While performing a content audit, you must consider consolidating the multiple pieces of content. After creating a consolidated or optimized version of the content, you can use 301 redirects to divert searchers and visitors from multiple old pages to a single new page.
Many organizations these days lunch large website in phases. They launch the website initially with the most important and relevant web pages. Then they create and add new web pages in phases. Some organizations even use separate domains throughout the phased website launch. You can use 301 redirects to divert search engine traffic from the old domain to the new domain while passing the SEO values fully.
The novice digital marketers often impact a website’s SEO value by using 301 and 302 redirects interchangeably. You can leverage 301 redirects as a robust SEO technique by implementing 301 redirects when the content is moved to another destination permanently. Likewise, you should use 302 redirects only when the content is moved to another location temporarily. It is always advisable to use 301 and 302 redirects accurately by performing a website audit.
As a standardized HTTP code, 404 indicates that the page through which you want to access a website is not found on the server. When the server returns a 404 status code, the search engines do not crawl or index the URL. Hence, 404 errors impact your website’s search engine visibility directly. You can fix 404 errors by implementing 301 redirects. The 301 redirects will divert the search engine crawlers to the new target pages.
While implementing a 301 redirect in SEO, you need to ensure that the website’s user experience is not impacted adversely. You need to ensure that 301 redirections are implemented only to divert searchers and visitors to similar and relevant content. You must not implement 301 redirects to divert visitors to a URL that is created for a different purpose or intent.
The redirect chains and loops impact your website’s search engine performance adversely by making it difficult for the search engine crawlers to crawl and index the content. While implementing 301 redirects, you need to ensure that no redirect chain and loop is created. Often digital marketers create redirect loops by implementing 301 redirects inaccurately. In addition to diminishing SEO value, the redirect loops affect the website’s user experience.
The broken links impact your website’s user experience and search engine ranking adversely.
According to RavenTools.com,
“Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Because of this, it’s best practice to either remove or update broken links.”
Your SEO strategy must not focus on fixing broken links using 301 redirects.
You can use 301 redirects to convey to both website visitors and search engine crawlers that the content requested by them is now available in a new URL. In addition to redirecting users to the correct web page, 301 redirects boost the content’s search engine visibility by passing link equity from the old page to the new page. But you can leverage 301 redirects as an effective SEO technique only by implementing it in the most appropriate way.
While writing content, writers do not consider if a specific word will be considered or ignored by search engines. But major search engines like Google ignore particular words either fully or partially while indexing the content. The term “stop words” refers to the words that are ignored by search engines. Hence, stop words in SEO do not influence the search engine ranking or visibility of the content despite improving content readability.
According to Wikipedia,
‘In computing, stop words are words which are filtered out before or after processing of natural language data (text). Though “stop words” usually refers to the most common words in a language, there is no single universal list of stop words used by all natural language processing tools, and indeed not all tools even use such a list. Some tools specifically avoid removing these stop words to support phrase search.’
According to CSEO.com,
“Statistics show that stop words make up for more or less 25% of a blog post, although they don’t necessarily have anything to do with the content. Search engines often ignore SEO stop words, in both search queries and results.”
The stop words ignored by search engines can be commonly used articles, pronouns, prepositions, or conjunctions. We have prepared a commonly used SEO stop words list by gathering information from diverse online sources.
The search engines maintain a list of phrases. Also, they update the list regularly. The list includes the phrases from which stop words must not be removed. The search engines refer to the database while delivering search results to decide whether to include or ignore stop words. They normally ignore the stop word when it does not alter the meaning of the search query or intent of the searcher. The advanced search algorithms used by Google these days deliver search results by understanding stop words in context.
Many SEO professionals advise writers to avoid including too many stop words in the content. They avoid using stop words in the web page’s keywords, titles, and URL slugs with the intention to boost search engine visibility. Also, a widely used WordPress plugin like Yoast SEO automatically removes stop words from permalinks and post slugs. But the SEO professionals must implement some best practices instead of removing stop words.
When the writer removes stop words from page title and heading, the web page will look both unprofessional and spammy. Also, human readers will find it difficult to understand the nature of content as titles are one of the key components of a web page. The SEO professionals should not remove stop words from the page title. But they must replace the longer stop words with shorter stop words as the search engines often truncate longer titles on search result pages.
The keywords or key phrases become ambiguous without stop words. Sometimes the absence of stop words makes it difficult for the searchers to find more relevant information and content. For instance, a searcher cannot find information about flights when the keyword does not include to or from before London. That is why; the writers should not remove stop words from keywords.
According to Backlinko.com,
“We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs.”
Also, the search engines do not consider stop words while assessing URL slugs. The SEO professionals can easily reduce the length of URLs by removing stop words.
While writing content, writers these days target both search engines and human readers. They can optimize the content for search engines by removing the stop words. But the human readers cannot understand the content clearly and precisely once the stop words are removed. Hence, the writers cannot keep the content readable and understandable without using stop words.
Also, stop words often help searchers to find more relevant and useful information. For instance, when a searcher searches “London”, the search engines will display information about the capital city of England. But the search engines will display information about London flights and airfare when the searcher searches “to London”. Hence, the writers should not affect the readability of content with the intention to boost the content’s search engine visibility.
As mentioned earlier, search engines ignore certain stop words fully and ignore certain stop words partially. But Google has updated its search algorithms to understand stop words in context. Google currently uses Bidirectional Encoder Representations from Transformers (BERT) model to process words based on their relation to other words in the same sentence.
According to Google,
“BERT models can therefore consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries.”
That is why; the human readers and search engine bots cannot understand the content clearly when the writer does not use stop words. The BERT models make it easier for writers to convey information clearly and keep the content readable without focusing on removing the stop words in SEO.
The writers cannot present information and express ideas clearly without using commonly used stop words in SEO. The absence of stop words will make the content unclear and confusing. But the search engines ignore stop words either fully or partially while indexing and assessing the content. The BERT model used by Google enables the search engine bots to understand stop keywords in context. Hence, the writers can now focus on improving the value and readability of count without removing stop words.
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