While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page to other web pages on the same domain.
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While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from the search engines. However, the primary objective of robots txt is not to prevent search engines from accessing and indexing web pages.
According to Google,
“A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.”
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In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing of a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of WordPress SEO plugins. In one of my previous posts, I covered how to choose the best WordPress SEO Plugins, in which I have also covered some of the most important SEO plugins. Yoast SEO has been a personal favorite, I have used Yoast plugin on 10+ websites that I have handled. The latest usage statistics also depict that the Yoast SEO plugin is much more popular than other WordPress SEO plugins.
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