While implementing a search engine optimization (SEO) strategy, digital marketers have to focus on analyzing and predicting the performance of the website on search engine results pages (SERPs). Moz, a leading Software as a Service (SaaS) company, makes it easier for webmasters and digital marketers to check how a website will perform on SERPs by developing a search engine ranking score – domain authority or website authority.
According to Moz.com, “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Moz determines a website’s domain authority score based on over 40 signals. You need to work on some of these important signals to increase domain authority score of your website.
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